noon - About the company
noon is a series A company based in Dubai (United Arab Emirates), founded in 2016 by Sam Shirazi Maqam and Mohamed Ali Alabbar. It operates as an Online marketplace offering multi-category consumer products. noon has raised an undisclosed amount in funding from Alshaya. The company has 234 active competitors, including 3 funded and 7 that have exited. Its top competitors include companies like Amazon, Recharge.com and Wadi.
Company Details
Online marketplace offering multi-category consumer products. The product catalog includes beauty, health, fashion, home, kitchen, grocery, baby products, automotive, pet supplies, office supplies, sports, and more. The application is available on both iOS and Android platforms.
- Website
- noon.com
- Social
- Email ID
- *****@noon.com
Key Metrics
Founded Year
2016
Location
Dubai, United Arab Emirates
Stage
Series A
Latest Funding Round
Ranked
3rd among 234 active competitors
Employee Count
49,014 as on Aug 31, 2026
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noon's funding and investors
noon has raised funding over 1 round. Its latest funding round was a Series A round on Sep 20, 2017 for $*****. 1 investor participated in its latest round. noon has 2 institutional investors.
Here is the list of recent funding rounds of noon:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 20, 2017 | 3238772 | Series A | 9030539 | 3048310 | 6179503 | 2042395 |
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noon's founders and board of directors
Founder? Claim ProfileThe founders of noon are Sam Shirazi Maqam and Mohamed Ali Alabbar.
Here are the details of noon's key team members:
- Sam Shirazi Maqam: Co-Founder of noon. Contact Info: 1 email address
- Mohamed Ali Alabbar: Co-Founder of noon. Contact Info: 1 email address
View details of noon's Founder profiles and Board Members
noon's employee count trend
noon has 49,014 employees as of Aug 26. Here is noon's employee count trend over the years:
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noon's Competitors and alternates
Top competitors of noon include Amazon, Recharge.com and Wadi. Here is the list of Top 10 competitors of noon, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Amazon 1994, Seattle (United States), Public | Online marketplace and cloud computing provider | $8M | 85/100 | |
2nd | Recharge.com 2012, Nijmegen (Netherlands), Acquired | Online retailer of mobile top-ups, gift cards, and payment cards | $60.3M | 68/100 | |
3rd | noon 2016, Dubai (United Arab Emirates), Series A | Online marketplace offering multi-category consumer products | - | 65/100 | |
4th | Wadi 2015, Dubai (United Arab Emirates), Acquired | Online horizontal marketplace for middle eastern countries. | $97M | 56/100 | |
5th | Souq 2005, Dubai (United Arab Emirates), Acquired | Online retailer of various products including electronics, fashion, and groceries | $350M | 55/100 | |
6th |  Yallamarket 2021, Dubai (United Arab Emirates), Seed | Online platform offering multi-category grocery products | $10.5M | 49/100 | |
7th |  DODuae 2015, Sharjah (United Arab Emirates), Unfunded | Online retailer of multi-category products | - | - | 44/100 |
8th |  Jazp.com 2018, Dubai (United Arab Emirates), Unfunded | Online marketplace offering multi-category products | - | - | 43/100 |
9th | Paytm Mall 2017, Bengaluru (India), Series E | Platform offering multi-category consumer products | $817M | 42/100 | |
10th | DesertCart 2014, Dubai (United Arab Emirates), Unfunded | Online retailer of multi-category products | - | - | 41/100 |
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noon's Investments and acquisitions
noon has acquired 3 companies including Namshi, SIVVI.COM and Namshi. noon has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 20, 2022 | Acquisition | 2011 | Dubai (United Arab Emirates) | |
2018 | Acquisition | 2014 | Dubai (United Arab Emirates) | |
May 23, 2017 | Acquisition | 2011 | Dubai (United Arab Emirates) |
Want to know more about where corporates are investing? Sign up today!Reports related to noon
Here is the latest report on noon's sector:
News related to noon
Filter this listMedia has covered noon for a total of 6 events in the last 1 year, 3 of them have been about company updates.
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NEOPAY Acquires Controlling Stake in noon payments to Expand Digital Commerce CapabilitiesElectronic Payments International•Oct 06, 2026•noon
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Noon Academy Acquires almakhfi Platform to Expand Digital Learning EcosystementARABI•Jul 06, 2026•Concealer platform, noon
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Epigamia enters UAE with protein milkshakes, launches exclusively on NoonIndiatimes•Feb 04, 2026•Epigamia, noon
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noon secures US$500M funding for potential IPO from investors, including Saudi's PIFFintech News•Dec 15, 2025•Public Investment Fund, noon
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Abu Dhabi Investment Office Announces 29 Strategic Partnerships to Accelerate Autonomous Mobility CommercialisationCNW•Nov 10, 2025•Aramex, Sinaha Platform, Autologix, noon and 5 others
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Labubu craze grips UAE as noon Minutes sees every drop sell out in ‘hours’Arabian Business•Aug 14, 2025•noon
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Noon launches location-based digital ads on its delivery fleet in partnership with FlybyMENAbytes•Jul 13, 2025•Flyby, noon
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Noon & Flyby Introduce Mobile DOOH Medium for Last-Mile DeliveryMy Startup World•Jun 02, 2025•Flyby, noon
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noon and Urban Company Partner to Offer Home Services in UAE and Saudi ArabiaGulf News•May 12, 2025•noon, Urban Company
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