When was noon founded?

noon was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is noon located?

noon is headquartered in Dubai, United Arab Emirates.

How many employees does noon have?

As of Jun 30, 2026, the latest employee count at noon is 48206.

Is noon a funded company?

noon is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Sep 20, 2017.

When was the latest funding round of noon?

noon's latest funding was a $***** Series A round on Sep 20, 2017, with participation from 1 investor.

Where does noon rank among its competitors?

noon ranks 3rd amongst 278 active competitors, of which 6 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Recharge.com, which secured $46.4M in Jan, 2025.

Who are the top competitors of noon?

noon's top competitors include Amazon, Recharge.com and Wadi. Among them, Recharge.com secured the most recent funding round in January, 2025.

noon - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online marketplace offering multi-category consumer products. The product catalog includes beauty, health, fashion, home, kitchen, grocery, baby products, automotive, pet supplies, office supplies, sports, and more. The application is available on both iOS and Android platforms.

Website: noon.com
Social
Email ID: *****@noon.com

Key Metrics

Founded Year

2016

Location

Dubai, United Arab Emirates

Stage

Series A

Latest Funding Round

Series A, Sep 20, 2017, $*****

Investors

Alshaya & 1 more

Ranked

3^rd among 278 active competitors

Employee Count

48,206 as on Jun 30, 2026

Investment & Acquisitions

Namshi & 2 more

Similar Companies

Flipkart & 3639 more

View noon's full profile

noon has raised funding over 1 round. Its latest funding round was a Series A round on Sep 20, 2017 for $*****. 1 investor participated in its latest round. noon has 2 institutional investors.

Here is the list of recent funding rounds of noon:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 20, 2017	4897737	Series A	8838433	4452251	4633991	4645264

Access funding benchmarks and valuations. Sign up today!

View details of noon's funding rounds and investors

The founders of noon are Sam Shirazi Maqam and Mohamed Ali Alabbar.

Here are the details of noon's key team members:

Sam Shirazi Maqam: Co-Founder of noon.
Contact Info: 1 email address
Mohamed Ali Alabbar: Co-Founder of noon.
Contact Info: 1 email address

View details of noon's Founder profiles and Board Members

noon's employee count trend

noon has 48,206 employees as of Jun 26. Here is noon's employee count trend over the years:

Uncover noon's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of noon include Amazon, Recharge.com and Wadi. Here is the list of Top 10 competitors of noon, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Amazon 1994, Seattle (United States), Public	Online marketplace and cloud computing provider	$8M	Kleiner Perkins, equitywestsecurities.com ... & 47 others	85/100
2nd	Recharge.com 2012, Nijmegen (Netherlands), Acquired	Online retailer of mobile top-ups, gift cards, and payment cards	$60.3M	Prime Ventures, SmartFin & 3 others	69/100
3rd	noon 2016, Dubai (United Arab Emirates), Series A	Online marketplace offering multi-category consumer products	-	Public Investment Fund, Alshaya	67/100
4th	Wadi 2015, Dubai (United Arab Emirates), Acquired	Online horizontal marketplace for middle eastern countries.	$97M	Al Tayyar Travel Group, Majid Al Futtaim	56/100
5th	Souq 2005, Dubai (United Arab Emirates), Acquired	Online retailer of various products including electronics, fashion, and groceries	$350M	Naspers, Tiger Global Management & 15 others	55/100
6th	Yallamarket 2021, Dubai (United Arab Emirates), Seed	Online platform offering multi-category grocery products	$10.5M	Dubai Angel Investors, Flyer One Ventures ... & 7 others	49/100
7th	WEE 2021, Dubai (United Arab Emirates), Seed	Online retailer of beauty, health, grocery, household, and fashion products	$16.5M	SIG	49/100
8th	Padini 1971, Shah Alam (Malaysia), Public	Online retailer of apparel, shoes, bags, and accessories for consumers	-	-	48/100
9th	DesertCart 2014, Dubai (United Arab Emirates), Unfunded	Online retailer of multi-category products	-	-	45/100
10th	DODuae 2015, Sharjah (United Arab Emirates), Unfunded	Online retailer of multi-category products	-	-	44/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on noon's competitors? Click here to see the top ones

noon has acquired 3 companies including Namshi, SIVVI.COM and Namshi. noon has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 20, 2022	Acquisition	Namshi	2011	Dubai (United Arab Emirates)
2018	Acquisition	SIVVI.COM	2014	Dubai (United Arab Emirates)
May 23, 2017	Acquisition	Namshi	2011	Dubai (United Arab Emirates)