Where is Norwex located?

Norwex is headquartered in Coppell, United States.

How many employees does Norwex have?

As of May 31, 2026, the latest employee count at Norwex is 147.

Is Norwex a funded company?

Norwex is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Norwex rank among its competitors?

Norwex ranks 31st amongst 1021 active competitors, of which 31 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was California Naturals, which secured $15M in May, 2026.

Who are the top competitors of Norwex?

Norwex's top competitors include Honest, Helix Sleep and Arbonne International. Among them, California Naturals secured the most recent funding round in May, 2026.

Norwex - 2026 Company Profile, Team & Competitors

Norwex is an unfunded company based in Coppell (United States), founded in 1994 by Debbie Bolton. It operates as a Brand of oral care and personal care products. Norwex has not raised any funding yet. The company has 1021 active competitors, including 31 funded and 62 that have exited. Its top competitors include companies like Honest, Helix Sleep and Arbonne International.

Company Details

Website: norwex.biz
Social

Key Metrics

Founded Year

1994

Location

Coppell, United States

Stage

Unfunded

Ranked

31^st among 1021 active competitors

Employee Count

147 as on May 31, 2026

Similar Companies

Honest & 2181 more

View Norwex's full profile

Norwex has not raised any funding rounds yet.

The founders of Norwex is Debbie Bolton. Beate Hjeltnes is the CEO of Norwex.

Here are the details of Norwex's key team members:

Debbie Bolton: Co-Founder of Norwex.
Beate Hjeltnes: CEO of Norwex.

View details of Norwex's Founder profiles and Board Members

Norwex's employee count trend

Norwex has 147 employees as of May 26. Here is Norwex's employee count trend over the years:

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Top competitors of Norwex include Honest, Helix Sleep and Arbonne International. Here is the list of Top 10 competitors of Norwex, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	IVP, Fidelity Investments & 19 others	74/100
2nd	Helix Sleep 2014, New York City (United States), Acquired	Personalized internet first mattress company	$8.94M	Western Technology Investment, Simon Ventures ... & 3 others	62/100
3rd	Arbonne International 1980, Irvine (United States), Acquired	Private label brand and manufacturer of natural personal care and beauty products	-	Juna Equity Partners, Eos Partners	62/100
4th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
5th	Blissy 2017, Burbank (United States), Unfunded	Internet first brand offering multi-category products	-	-	55/100
6th	Babo Botanicals 2008, New York City (United States), Acquired	Provider of plant-based, family skincare products	$4.74M	CULT Capital, Mustela	54/100
7th	Dabur 1884, Delhi (India), Public	Manufacturer of ayurvedic medicine and natural consumer products	-	Baring Private Equity Partners	54/100
8th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	Sandbridge Capital, L Catterton & 4 others	53/100
9th	Burt's Bees 1984, Durham (United States), Acquired	Manufacturer and seller of skin care and personal care products	-	One Better Ventures, AEA Investors	53/100
10th	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
31st	Norwex 1994, Coppell (United States), Unfunded	Brand of oral care and personal care products	-	-	43/100