NowFloats - About the company
NowFloats is an acquired company based in Hyderabad (India), founded in 2012 by Ronak Kumar Samantray, Jasminder Singh and Nitin Jain. It operates as a Provider of SaaS platform for online website creation. NowFloats has raised $30.5M in funding from investors like IIFL Finance, Iron Pillar and 360 One, with last known valuation of $*****. The company has 2532 active competitors, including 90 funded and 85 that have exited. Its top competitors include companies like The Access Group, Visma and SpotOn.
Company Details
NowFloats is a provider of SaaS platform for online website creation. It enables SMEs to get an online presence by using SMS or through a mobile app. Additionally, the company's algorithm ensures the highest discoverability through intelligent Search Engine Optimization (SEO). The website created also allows business owners to engage with customers. NowFloats offers a subscription (via SMS/email) for businesses to update offerings with the latest content and enables owners to know in real-time what search queries are bringing visitors to the site.
- Website
- nowfloats.com
- Social
- Email ID
- *****@nowfloats.com, *****@nowfloats.com
- Phone Number
- +91 **********
- Registered Address
- Vamsirams Jubilee Casa, Plot No. 1246, Road No. 62, Jubilee Hills, Hyderabad, Shaikpet, Telangana, India, 500033
Key Metrics
Founded Year
2012
Location
Hyderabad, India
Stage
Acquired
Total Funding
$30.5M in 9 rounds
Latest Funding Round
Last Known Valuation
$***** as on Dec 12, 2019
Investors
Ranked
20th among 2532 active competitors
Annual Revenue
₹21.8Cr as on Mar 31, 2025
Employee Count
102 as on Aug 31, 2025
Investment & Acquisitions
Exit Details
Acquired by Reliance Industries (Dec 12, 2019)
Legal entities associated with NowFloats
NowFloats is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Nowfloats Technologies Limited CIN: U72200TG2012PLC080822 , India, Active | May 09, 2012 | $2.58M (As on Mar 31, 2025) | 102 (As on Aug 31, 2025) |
NowFloats's acquisition details
NowFloats got acquired by Reliance Industries on Dec 12, 2019 at an acquisition amount of $20M. It was facilitated by The Rainmaker Group.
Click here to take a look at NowFloats's acquisition in detail
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NowFloats's funding and investors
NowFloats has raised a total funding of $30.5M over 9 rounds. Its first funding round was on Jun 2012. Its latest funding round was a Series B round on Oct 09, 2018 for $*****. 17 investors participated in its latest round. NowFloats has 28 institutional investors and 41 angel investors.
Here is the list of recent funding rounds of NowFloats:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 09, 2018 | 8434504 | Series B | 8044275 | 6230679 | 9449380 | 4772361 |
Mar 20, 2018 | 5958375 | Conventional Debt | 9357315 | 3598654 | 5736314 | |
Feb 01, 2018 | 5003263 | Series B | 7790230 | 4827389 |
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NowFloats' founders and board of directors
Founder? Claim ProfileHere are the details of NowFloats' key team members:
- Ronak Kumar Samantray: Former Co-Founder of NowFloats and founder of 2 other companies, Boost 360 and Bolt Auto Technologies. They are also an angel investor in 1 startup and serve on the boards of 2 companies.Contact Info: 1 email address
- Jasminder Singh: Co-Founder of NowFloats and founder of 1 other company. They are also an angel investor in 11 startups and serve on the boards of 3 companies.Contact Info: 1 email address and 1 phone number
- Nitin Jain: Co-Founder of NowFloats and founder of 4 other companies, including Boost 360, Kitsune and Click Corporation. They serve on the board of 1 company.Contact Info: 2 email addresses and 1 phone number
NowFloats' Board of Directors
NowFloats's board has 1 active member. Kshitij Marwah is part of team.Here is the list of NowFloats' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 13y 11m | |
Team | - | Current | 6y 4m | |
Team | - | Current | 6y 0m | |
ovnamrs | Team | - | Past | 1y 8m |
deawhcz | Investor | rrahnvp | Past | 4y 9m |
emulqit | Investor | ytjvunu | Past | 9y 9m |
qssddft | Investor | knavigl | Past | 9y 2m |
jslwenk | Investor | fugigae | Past | 7y 2m |
Independent board member | - | Current | 4y 6m | |
ryrtmnh | Independent board member | - | Current | 2y 5m |
fqczrxm | Independent board member | - | Current | 7y 2m |
{jukzze | Independent board member | - | Past | 9y 2m |
View details of NowFloats's Founder profiles and Board Members
NowFloats' employee count trend
NowFloats has 102 employees as of Aug 25. The total employee count is 33.0% lower than what it was in Aug 24. Here is NowFloats's employee count trend over the years:
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NowFloats's Competitors and alternates
Top competitors of NowFloats include The Access Group, Visma and SpotOn. Here is the list of Top 10 competitors of NowFloats, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | The Access Group 1991, Loughborough (United Kingdom), Acquired | Provider of business management software for finance, HR, and payroll | $1.49B | 82/100 | |
2nd | Provider of cloud-based software for businesses, accounting offices, and public sector | $198M | 82/100 | ||
3rd |  SpotOn 1999, San Francisco (United States), Series F | Point-of-sale systems and business software solutions for restaurants and small businesses | $923M | 78/100 | |
4th | Tailor Brands 2014, Tel Aviv (Israel), Series C | Machine Learning based content creation solution provider | $70.6M | 77/100 | |
5th |  HoneyBook 2013, San Francisco (United States), Series E | Client workflow process automation software | $479M | 75/100 | |
6th |  Sage 1981, Newcastle Upon Tyne (United Kingdom), Public | Provider of AI-based software for business management | - | 72/100 | |
7th | Marg Compusoft 1992, Delhi (India), Series C | Developer of software for retail, distribution, and manufacturing business management | $45.7M | 68/100 | |
8th | Thryv 1986, New York City (United States), Public | Provider of SaaS-driven business management solutions | $700K | 68/100 | |
9th | ECi Solutions 1999, Westlake (United States), Acquired | Cloud-based enterprise resource planning software provider for SMEs | - | 67/100 | |
10th | Developer of business management software including accounting and payroll solutions | - | 65/100 | ||
20th | Provider of SaaS platform for online website creation | $30.5M | 55/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on NowFloats's competitors? Click here to see the top ones
NowFloats's Investments and acquisitions
NowFloats has acquired Lookup. NowFloats has not made any investments as of now.Reports related to NowFloats
Here is the latest report on NowFloats's sector:
News related to NowFloats
Filter this list•
•
Homegrown Chingari raises $1.3 million seed fundingLivemint•Aug 09, 2020•Chingari, AngelList, iSeed Ventures, Village Global and 5 others
•
RIL's Nowfloats forays into tele-medicine, looks to rope in 100,000 doctorsBusiness Standard•May 20, 2020•NowFloats
•
Reliance Industries' latest acquisition takes Mukesh Ambani closer to e-commerce launchBusiness Insider•Dec 13, 2019•Reliance Industries, NowFloats
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RIL snaps up Hyd-based Saas startup NowFloats for Rs 142 croreIndiatimes•Dec 12, 2019•Reliance Industries, NowFloats, Asteria Aerospace
•
Artha aims to tap into India’s consumption story with debut fundLivemint•Jun 11, 2019•Artha Group, Artha India Ventures, NowFloats
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Iron Pillar, Omidyar invest more in SaaS company NowFloatsVCCircle•Mar 08, 2019•NowFloats, Iron Pillar, IIFL Wealth Management, Blume Venture and 1 other
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NowFloats raises Rs 14.36 Cr in bridge round from Omidyar and existing investorsEntrackr•Mar 22, 2018•NowFloats, Omidyar Network, Iron Pillar, India Infoline and 4 others
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Nowfloats Raises 14 Crore Additional Funding From Existing InvestorsPixr8•Jan 20, 2018•NowFloats, Omidyar Network, Iron Pillar, India Infoline and 2 others
•
NowFloats launches new product line for healthcare segment | newkerala.com News #284764newKerala.com•Oct 31, 2017•NowFloats
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