About Artha Group
Artha Group is a venture capital firm founded in 1903. It is primarily based out of Mumbai, India. As of Sep 2020, Artha Group has invested in 7 companies. It primarily invests in Seed round in India based startups. Its investments are spread across a wide range of sectors from Food and Agriculture Tech to Consumer and Retail. Most recently it participated in the $***** Seed round of Farmers Fresh Zone Overall, Artha Group portfolio has seen 2 unicorns, namely Purplle and OYO. A lot of funds co-invest with Artha Group, with names like Quibus Resources India sharing a substantial percentage of its portfolio. Artha Group has team of 31 people including 6 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed
Artha Group's List of Top Investments
Artha Group has a portfolio of 7 companies, including 2 unicorns. Their most notable investments include Purplle and OYO.Their portfolio spans across and India. They have invested in Food and Agriculture Tech, Consumer, Retail and 5 other sectors, across stages such as Seed stage. Here is the list of top investments by Artha Group:1. Purplle
Retailer of beauty and cosmetic products. This omnichannel platform offers a wide range of beauty and grooming items, including makeup, skincare, hair care, and fragrance products. The company provides a personalized shopping experience by recommending items based on individual preferences and purchase behavior. It operates both online and through physical retail outlets to provide a comprehensive selection of beauty solutions. PF = Yes
Key facts about Purplle
- Founded Year: 2012
- Location: Mumbai (India)
- Annual Revenue: ₹1,000+ Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $560M
- Employee Count: 973 as on Jul 31, 2025
- Investors: ADIA, Goldman Sachs and 109 Others
- Latest Funding Round: Series F, Jun 27, 2024, $*****
- Highlight: Editors' Pick
2. OYO
Chains providing booking services for hotels and various vacation homes. These entities facilitate reservations for lodging accommodations through digital platforms. The business model involves connecting individuals seeking temporary housing with property owners or hotel operators. Services include processing payments, managing cancellations, and coordinating stay details for guests. The infrastructure supports property listings across multiple regions to enable room selection and scheduling.
Key facts about OYO
- Founded Year: 2012
- Location: Gurugram (India)
- Annual Revenue: ₹1,000+ Cr as on Mar 31, 2026
- Valuation: $*****
- Stage: Series G
- Total Funding till date: $3.47B
- Employee Count: 15,429 as on Aug 31, 2026
- Investors: Khazanah Nasional Berhad, Fidelity Investments and 78 Others
- Latest Funding Round: Series G, Dec 15, 2024, $*****
- Highlight: Editors' Pick
3. Frido
E‑commerce brand selling ergonomic and comfort products. The company's product range include ergonomic footwear (sandals, insoles), memory-foam cushions and sleep pillows, posture supports, and workspace comfort accessories.
Key facts about Frido
- Founded Year: 2015
- Location: Pune (India)
- Annual Revenue: ₹100 - ₹500 Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $36.7M
- Employee Count: 734 as on Mar 31, 2026
- Investors: MGA Ventures, Chona Family Office and 103 Others
- Latest Funding Round: Series A, Nov 28, 2025, $*****
- Highlight: Editors' Pick
Provider of assisted mobility and elderly care devices. The company is building mobility and healthcare products, including electric and manual wheelchairs, ergonomic cushions, comfort insoles, commode wheelchairs, and other assisted living devices for people with limited mobility and elderly care needs.
Key facts about Arcatron Mobility
- Founded Year: 2015
- Location: Pune (India)
- Annual Revenue: ₹100 - ₹500 Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $23.3M
- Employee Count: 271 as on Jul 31, 2025
- Investors: MGA Ventures, Chona Family Office and 118 Others
- Latest Funding Round: Series A, Mar 21, 2025, $*****
- Highlight: Editors' Pick
5. InstaSafe
Provider of zero trust security solutions for application and network access. The company offers secure remote access, multi-factor authentication, and identity and access management. It delivers solutions for cloud security, DevOps security, and secure VoIP. The company provides resources such as product brochures, whitepapers, and case studies.
Key facts about InstaSafe
- Founded Year: 2012
- Location: Bengaluru (India)
- Annual Revenue: ₹10 - ₹50 Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Seed
- Total Funding till date: $2.44M
- Employee Count: 70 as on Aug 31, 2026
- Investors: Texport Industries, Indian Angel Network and 91 Others
- Latest Funding Round: Grant (prize money), Sep 12, 2018, $*****
Artha Group's Year-on-Year Investment Trends
Artha Group has invested in 7 companies over the last 11 years, with an average of 0 new investment annually in the last 10 years. Its most recent first time investment was in Farmers Fresh Zone and most recent follow-on round was in Frido.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 0 | 0 | 0 |
2022 | 0 | 0 | 0 |
2021 | 0 | 0 | 0 |
2020 | 1 | 0 | 1 |
2019 | 0 | 0 | 0 |
2018 | 1 | 1 | 2 |
2017 | 2 | 0 | 2 |
Artha Group's Investments by Stage
Artha Group has made 5 investments in Seed stage with an average round size of $757K.Artha Group's Investments by Sector
Artha Group has a diverse portfolio, with companies operating in the Consumer, Food and Agriculture Tech, Retail, Consumer Goods and Enterprise Applications. Notably, it has invested in 7 Tech companies, 5 Consumer (B2C) companies, 3 Enterprise (B2B) companies and at least 1 company focusing on Marketplace.Sector | No. of Investments |
|---|---|
Consumer | 2 |
Food and Agriculture Tech | 2 |
Retail | 2 |
Consumer Goods | 1 |
Enterprise Applications | 1 |
Others | 2 |
Note: We have considered here, only first round of investments
Artha Group's Investments by Geography
Artha Group has made most investments in India (5).Artha Group's recent investments
Artha Group has not made any investment in 2026 so far.Here are the most recent investments by Artha Group:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 14, 2020 | India | Seed | 7595 | [+53] | |
Mar 09, 2018 | India | Seed | 5628 | [+26] | |
Mar 09, 2018 | India | Seed | 4122 | [+28] | |
Aug 10, 2017 | India | Seed | 5174 | ||
Jun 23, 2017 | India | Seed | 9158 | [+22] |
Unicorns in Artha Group's Portfolio
Artha Group has 2 unicorns in its portfolio - Purplle and OYO. The most recent unicorn in their portfolio is Purplle. It became a unicorn in 2022, 4 years before Artha Group first invested in it.Here is a list of unicorns in Artha Group's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
85 | Retailer of beauty and cosmetic products | 2012 | Mumbai | Series F | qwbtgkh | ||
84 | Chains providing booking services for hotels and various vacation homes | 2012 | Gurugram | Series G | hjmglyh |
Team profile of Artha Group
Artha Group has a team of 31 members including 6 Partners and 1 Principal located in India. Artha Group's team sits on the board of 6 companies.Here is a list of top team members in Artha Group:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Mumbai | Agnikul, LendenClub and 5 more | ||
Partner | Mumbai | - | ||
Partner | Mumbai | - | ||
Partner | Mumbai | - | ||
Partner | Mumbai | - | - | |
Partner | Prayagraj | - | - | |
Principal | Mumbai | - |
Co-investors of Artha Group
Over the past 11 years, 361 investors have co-invested in Artha Group's portfolio companies. This includes funds and angels.
- Invested before Artha Group: Sudhir Mehta, Anoop Hingorani and 105 others have invested in rounds before Artha Group. There are 2 companies where Sudhir Mehta has invested before Artha Group and 2 companies where Anoop Hingorani has invested before Artha Group.
- Top Co-investors of Artha Group: 158 investors entered a company along with Artha Group. These include investors like Quibus Resources India (3 companies).
- Invested after Artha Group: A total of 96 investors have invested in Artha Group's portfolio after their investments. Top Investors include MGA Ventures (2 companies), Chona Family Office (2 companies) and B2V Ventures (2 companies).
Recent News related to Artha Group
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HDI Global Reports 8% Rise in Insurance Service Result for H1 2026Reinsurance News•Aug 19, 2026•Artha Group
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Online astrology platform InstaAstro raises $2.3 million in funding led by Artha Venture FundThe Economic Times•May 16, 2024•InstaAstro, Artha Venture Fund, Singularity Ventures, InfraRed Capital Partners and 3 others
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InstaAstro has raised INR 18.50 Cr in Pre-Series A funding round led by Artha Venture Fund.Enablers•May 16, 2024•InstaAstro, Artha Group, Singularity Ventures, InfraRed Capital Partners and 3 others
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Will funding hibernation end for Indian startups? Investors see inflow rebound in 2024Mint•Apr 26, 2024•Perfios, Artha Group
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Karnataka Leads in Startup Investments, Outperforms Other StatesStartup Story•Feb 16, 2024•GrowthCap Ventures, PhonePe, udaan, Artha Group
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Edtech faces funding crunch in 2023 amidst sector shiftsBusiness Line•Jan 02, 2024•BYJU'S, Artha Group, UpGrad
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Himshakti raised $99.8K Pre-seed funding from EvolveXIncubees•Dec 30, 2023•Him Shakti, EvolveX Accelerator, VKJ Projects, Artha Group
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Artha’s Merger with Asset Manager Scope InvestmentGlobal Legal Chronicle•Dec 21, 2023•Artha Group, Lundgrens
