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Oaky - About the company

Oaky is an acquired company based in Amsterdam (Netherlands), founded in 2013 by Tako Paddenburg, Lars Jonker and Erik Tengen. It operates as a SaaS-driven upselling solution for the hospitality industry. Oaky has raised $9.5M in funding from PeakSpan Capital. The company has 330 active competitors, including 22 funded and 27 that have exited. Its top competitors include companies like Amadeus, CloudBeds and HotelRunner.

Company Details

Oaky is a SaaS-driven reservation management solution for the hospitality industry with upselling. It connects hotel PMS that automatically sends personalized offers to the guests before their arrival & predicts when to send upsell emails to maximize open/conversion rates. It also provides a segmentation tool for hotels to send personalized offers to their guests. Their features include integration with PMS/channel manager, customizable header/footer, upselling reports, pre-arrival email schedule, video tutorial, deal conversion & more.
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Key Metrics
Founded Year
2013
Location
Amsterdam, Netherlands
Stage
Acquired
Total Funding
$9.5M in 2 rounds
Latest Funding Round
Ranked
Employee Count
43 as on Jul 31, 2026
Similar Companies
Exit Details
Acquired by Plusgrade (Oct 06, 2025)

Oaky's acquisition details

Oaky got acquired by Plusgrade on Oct 06, 2025.
Click here to take a look at Oaky's acquisition in detail
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Oaky's funding and investors

Oaky has raised a total funding of $9.5M over 2 rounds. Its first funding round was on Feb 27, 2020. Its latest funding round was a Series A round on Sep 2023 for $*****. 1 investor participated in its latest round. Oaky has 2 institutional investors.

Here is the list of recent funding rounds of Oaky:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Sep 2023
3308543
Series A
2238381
1593886
8919828
9639607
Feb 27, 2020
8903576
Series A
9971586
4969313
1350209
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Oaky's founders and board of directors

Founder? Claim Profile
The founders of Oaky are Tako Paddenburg, Lars Jonker and Erik Tengen.
Here are the details of Oaky's key team members:

Oaky's employee count trend

Oaky has 43 employees as of Jul 26. Here is Oaky's employee count trend over the years:
Employee count trend for Oaky
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Oaky's Competitors and alternates

Top competitors of Oaky include Amadeus, CloudBeds and HotelRunner. Here is the list of Top 10 competitors of Oaky, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Amadeus
Amadeus
1987, Madrid (Spain), Public
SaaS-based operations management solution for the hospitality and aviation industry
-
81/100
2nd
Logo for CloudBeds
CloudBeds
2012, San Diego (United States), Series D
Provider of a platform for hospitality operations, distribution, and marketing
$253M
71/100
3rd
Logo for HotelRunner
HotelRunner
2011, Delaware City (United States), Series A
Provider of a platform for managing and growing hospitality businesses
$8.5M
61/100
4th
Logo for Oaky
Oaky
2013, Amsterdam (Netherlands), Acquired
SaaS-driven upselling solution for the hospitality industry
$9.5M
55/100
5th
Logo for xtraCHEF
xtraCHEF
2015, New York City (United States), Acquired
Restaurant management software automating financial and operational tasks for increased profitability
$10.5M
53/100
6th
Logo for Dcs Plus
Dcs Plus
2002, Bucharest (Romania), Acquired
Technology Solutions for Travel industry
$6.2M
52/100
7th
Logo for Stayflexi
Stayflexi
2018, San Francisco (United States), Seed
SaaS-driven property management software for the hospitality industry
$1.72M
52/100
8th
Logo for CrunchTime
CrunchTime
1995, Boston (United States), Funding Raised
Restaurant operations management software for multi-unit restaurant brands
-
51/100
9th
Logo for ProfitRoom
ProfitRoom
2007, Poznan (Poland), Acquired
Software solutions for hotels and vacation rental apartments
-
-
48/100
10th
Logo for Check Inn
Check Inn
2021, Minato (Japan), Series A
Provider of end-to-end hotel management solutions
$1.96M
48/100
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Oaky's Investments and acquisitions

Oaky has made no investments or acquisitions yet.

Reports related to Oaky

Here is the latest report on Oaky's sector:

News related to Oaky

lockFilter this list
Media has covered Oaky for 1 event in last 1 year.
•
Oaky Introduces Front Desk Upsell AutomationHospitalitytech•Apr 05, 2023•Oaky
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FAQs about Oaky

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