Oaky - About the company
Oaky is an acquired company based in Amsterdam (Netherlands), founded in 2013 by Tako Paddenburg, Lars Jonker and Erik Tengen. It operates as a SaaS-driven upselling solution for the hospitality industry. Oaky has raised $9.5M in funding from PeakSpan Capital. The company has 330 active competitors, including 22 funded and 27 that have exited. Its top competitors include companies like Amadeus, CloudBeds and HotelRunner.
Company Details
Oaky is a SaaS-driven reservation management solution for the hospitality industry with upselling. It connects hotel PMS that automatically sends personalized offers to the guests before their arrival & predicts when to send upsell emails to maximize open/conversion rates. It also provides a segmentation tool for hotels to send personalized offers to their guests. Their features include integration with PMS/channel manager, customizable header/footer, upselling reports, pre-arrival email schedule, video tutorial, deal conversion & more.
- Website
- oaky.com/en/
Key Metrics
Founded Year
2013
Location
Amsterdam, Netherlands
Stage
Acquired
Total Funding
$9.5M in 2 rounds
Latest Funding Round
Investors
Ranked
4th among 330 active competitors
Employee Count
43 as on Jul 31, 2026
Exit Details
Acquired by Plusgrade (Oct 06, 2025)
Oaky's acquisition details
Oaky got acquired by Plusgrade on Oct 06, 2025.
Click here to take a look at Oaky's acquisition in detail
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Oaky's funding and investors
Oaky has raised a total funding of $9.5M over 2 rounds. Its first funding round was on Feb 27, 2020. Its latest funding round was a Series A round on Sep 2023 for $*****. 1 investor participated in its latest round. Oaky has 2 institutional investors.
Here is the list of recent funding rounds of Oaky:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 2023 | 3308543 | Series A | 2238381 | 1593886 | 8919828 | 9639607 |
Feb 27, 2020 | 8903576 | Series A | 9971586 | 4969313 | 1350209 |
View details of Oaky's funding rounds and investors
Oaky's founders and board of directors
Founder? Claim ProfileHere are the details of Oaky's key team members:
- Tako Paddenburg: Co-Founder of Oaky and founder of 1 other company. Contact Info: 2 email addresses
- Lars Jonker: Co-Founder of Oaky and founder of 1 other company.
- Erik Tengen: Co-Founder of Oaky and founder of 1 other company. Contact Info: 2 email addresses
View details of Oaky's Founder profiles and Board Members
Oaky's employee count trend
Oaky has 43 employees as of Jul 26. Here is Oaky's employee count trend over the years:
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Oaky's Competitors and alternates
Top competitors of Oaky include Amadeus, CloudBeds and HotelRunner. Here is the list of Top 10 competitors of Oaky, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | SaaS-based operations management solution for the hospitality and aviation industry | - | 81/100 | ||
2nd | CloudBeds 2012, San Diego (United States), Series D | Provider of a platform for hospitality operations, distribution, and marketing | $253M | 71/100 | |
3rd | HotelRunner 2011, Delaware City (United States), Series A | Provider of a platform for managing and growing hospitality businesses | $8.5M | 61/100 | |
4th | Oaky 2013, Amsterdam (Netherlands), Acquired | SaaS-driven upselling solution for the hospitality industry | $9.5M | 55/100 | |
5th | xtraCHEF 2015, New York City (United States), Acquired | Restaurant management software automating financial and operational tasks for increased profitability | $10.5M | 53/100 | |
6th | Technology Solutions for Travel industry | $6.2M | 52/100 | ||
7th | Stayflexi 2018, San Francisco (United States), Seed | SaaS-driven property management software for the hospitality industry | $1.72M | 52/100 | |
8th | CrunchTime 1995, Boston (United States), Funding Raised | Restaurant operations management software for multi-unit restaurant brands | - | 51/100 | |
9th | ProfitRoom 2007, Poznan (Poland), Acquired | Software solutions for hotels and vacation rental apartments | - | - | 48/100 |
10th | Provider of end-to-end hotel management solutions | $1.96M | 48/100 |
Looking for more details on Oaky's competitors? Click here to see the top ones
Oaky's Investments and acquisitions
Oaky has made no investments or acquisitions yet.
Reports related to Oaky
Here is the latest report on Oaky's sector:
News related to Oaky
Media has covered Oaky for 1 event in last 1 year.
•
Plusgrade Acquires Oaky, Strengthening Hospitality Upselling LeadershipPR Newswire•Oct 06, 2025•Oaky, Plusgrade, Radisson Hotels, Accor and 1 other
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Ireckonu Appoints Hospitality Industry Expert Rupert Gutteridge As Chief Operations OfficerHospitality Net•Jul 27, 2023•Ireckonu, Oaky
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•
Oaky Becomes the Preferred Upselling Partner for HotelREZ Hotels & ResortsHospitalitytech•Sep 26, 2022•Oaky, HotelREZ Hotels & Resorts
•
Oaky Partners with Duetto to Automate Pricing for Room UpgradesBusiness PR News•Apr 21, 2022•Oaky, Duetto
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Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and RevenuePR Newswire•Mar 09, 2022•Sojern, Oaky
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Cendyn Partners With Oaky To Create An Unparalleled Experience For Hotel GuestsHotelnewsresource•Mar 22, 2021•Cendyn, Oaky
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Sofitel Legend The Grand Amsterdam Begins Digital Upselling JourneyHospitalitytech•Dec 10, 2020•Sofitel Legend The Gran, Oaky
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Oaky Provides Oracle Cloud and Opera Cloud Property Management System Customers with Automated Digital UpsellingHospitality Net•Nov 24, 2020•Oaky, Oracle
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