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Sojern - About the company

Sojern is an acquired company based in San Francisco (United States), founded in 2007 by William E. Fisher. It operates as a Platform offering digital marketing solutions for the travel industry. Sojern has raised $162M in funding from investors like Focus Ventures, TCV and Trident Capital, with last known valuation of $*****. The company has 248 active competitors, including 15 funded and 14 that have exited. Its top competitors include companies like Revinate, Adara and me&u.

Company Details

Platform offering digital marketing solutions for the travel industry. It offers a data-driven traveler engagement platform that delivers distribution, monetization, and insight solutions. It also offers ad display, targeted branding, programmatic branding, re-targeting, and more. It helps travel businesses identify and target potential customers across various digital media channels.
Social
X
Registered Address
Omaha, Nebraska
Key Metrics
Founded Year
2007
Location
San Francisco, United States
Stage
Acquired
Total Funding
$162M in 5 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 13, 2018
Ranked
Employee Count
210 as on Dec 31, 2022
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by RateGain (Oct 01, 2025)

Sojern's acquisition details

Sojern got acquired by RateGain on Oct 01, 2025 at an acquisition amount of $*****.
Click here to take a look at Sojern's acquisition in detail
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Sojern's funding and investors

Sojern has raised a total funding of $162M over 5 rounds. Its first funding round was on Jul 15, 2008. Its latest funding round was a Series D round on Nov 13, 2018 for $*****. 1 investor participated in its latest round. Sojern has 13 institutional investors.

Here is the list of recent funding rounds of Sojern:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 13, 2018
6652851
Series D
4625249
2423869
4892380
2108853
Dec 17, 2013
1551323
Series C
3961668
8230389
2661943
May 04, 2012
9174671
Series B
2513248
9503301
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Sojern's founders and board of directors

Founder? Claim Profile
The founders of Sojern is William E. Fisher.
Here are the details of Sojern's key team members:

Sojern's employee count trend

Sojern has 210 employees as of Dec 22. The total employee count is 15.0% more than what it was in Dec 21. Here is Sojern's employee count trend over the years:
Employee count trend for Sojern
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Sojern's Competitors and alternates

Top competitors of Sojern include Revinate, Adara and me&u. Here is the list of Top 10 competitors of Sojern, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Revinate
Revinate
2009, Palo Alto (United States), Series D
Cloud- based reputation management solutions for hotels
$51.5M
66/100
2nd
Logo for Sojern
Sojern
2007, San Francisco (United States), Acquired
Platform offering digital marketing solutions for the travel industry
$162M
66/100
3rd
Logo for Adara
Adara
2005, Palo Alto (United States), Acquired
Provider of data and measurement tools for boosting engagement and growth
$67.1M
62/100
4th
Logo for me&u
me&u
2018, Collingwood (Australia), Series C
AI menu and ordering platform personalizing guest experiences for hospitality
$38M
55/100
5th
Logo for Way
Way
2017, Austin (United States), Series A
Developer of software managing experiential programs for the hospitality industry
$20M
53/100
6th
Logo for Triptease
Triptease
2012, London (United Kingdom), Series B
SaaS-driven distribution solution for hotels
$22.2M
50/100
7th
Logo for GIATA
GIATA
1996, Berlin (Germany), Acquired
SaaS-driven content management & distribution solution for travel service providers
-
-
43/100
8th
Logo for Dharma
Dharma
2020, London (United Kingdom), Seed
Provider of white-label travel brand solution for travel professionals
$10M
42/100
9th
Provider of B2B travel solutions, inventory distribution, and advertising opportunities
-
-
40/100
10th
Logo for Booked it
Booked it
2015, London (United Kingdom), Series A
Cloud based platform offering marketing solutions for the hospitality industry
$3.33M
39/100
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Sojern's Investments and acquisitions

Sojern has acquired 3 companies including VenueLytics, VenueLytics and Adphorus. Sojern has not made any investments as of now.
Here is the list of its acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Jul 11, 2023
Acquisition
2018
Milpitas (United States)
Jul 11, 2023
Acquisition
2016
Palo Alto (United States)
Nov 16, 2017
Acquisition
2015
Istanbul (Turkey)
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Reports related to Sojern

Here is the latest report on Sojern's sector:

News related to Sojern

lockFilter this list
Media has covered Sojern for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about people movement.
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