Sojern - About the company
Sojern is an acquired company based in San Francisco (United States), founded in 2007 by William E. Fisher. It operates as a Platform offering digital marketing solutions for the travel industry. Sojern has raised $162M in funding from investors like Focus Ventures, TCV and Trident Capital, with last known valuation of $*****. The company has 248 active competitors, including 15 funded and 14 that have exited. Its top competitors include companies like Revinate, Adara and me&u.
Company Details
Platform offering digital marketing solutions for the travel industry. It offers a data-driven traveler engagement platform that delivers distribution, monetization, and insight solutions. It also offers ad display, targeted branding, programmatic branding, re-targeting, and more. It helps travel businesses identify and target potential customers across various digital media channels.
- Website
- www.sojern.com/
- Registered Address
- Omaha, Nebraska
Key Metrics
Founded Year
2007
Location
San Francisco, United States
Stage
Acquired
Total Funding
$162M in 5 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 13, 2018
Investors
Ranked
2nd among 248 active competitors
Employee Count
210 as on Dec 31, 2022
Investment & Acquisitions
Exit Details
Acquired by RateGain (Oct 01, 2025)
Legal entities associated with Sojern
Sojern is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
SOJERN, INC. CIN: 611604 , United States, Active | Aug 14, 2019 | - | - | - |
SOJERN, INC. CIN: 260515764 , United States, Active | Dec 31, 2006 | - | 228 (As on Dec 31, 2024) | - |
Sojern's acquisition details
Click here to take a look at Sojern's acquisition in detail
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Sojern's funding and investors
Sojern has raised a total funding of $162M over 5 rounds. Its first funding round was on Jul 15, 2008. Its latest funding round was a Series D round on Nov 13, 2018 for $*****. 1 investor participated in its latest round. Sojern has 13 institutional investors.
Here is the list of recent funding rounds of Sojern:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 13, 2018 | 6652851 | Series D | 4625249 | 2423869 | 4892380 | 2108853 |
Dec 17, 2013 | 1551323 | Series C | 3961668 | 8230389 | 2661943 | |
May 04, 2012 | 9174671 | Series B | 2513248 | 9503301 |
View details of Sojern's funding rounds and investors
Sojern's founders and board of directors
Founder? Claim ProfileThe founders of Sojern is William E. Fisher.
Here are the details of Sojern's key team members:
- William E. Fisher: Co-Founder of Sojern.
- Mark Rabe: CEO of Sojern.
View details of Sojern's Founder profiles and Board Members
Sojern's employee count trend
Sojern has 210 employees as of Dec 22. The total employee count is 15.0% more than what it was in Dec 21. Here is Sojern's employee count trend over the years:
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Sojern's Competitors and alternates
Top competitors of Sojern include Revinate, Adara and me&u. Here is the list of Top 10 competitors of Sojern, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Revinate 2009, Palo Alto (United States), Series D | Cloud- based reputation management solutions for hotels | $51.5M | 66/100 | |
2nd | Sojern 2007, San Francisco (United States), Acquired | Platform offering digital marketing solutions for the travel industry | $162M | 66/100 | |
3rd | Adara 2005, Palo Alto (United States), Acquired | Provider of data and measurement tools for boosting engagement and growth | $67.1M | 62/100 | |
4th | AI menu and ordering platform personalizing guest experiences for hospitality | $38M | 55/100 | ||
5th | Way 2017, Austin (United States), Series A | Developer of software managing experiential programs for the hospitality industry | $20M | 53/100 | |
6th | Triptease 2012, London (United Kingdom), Series B | SaaS-driven distribution solution for hotels | $22.2M | 50/100 | |
7th | SaaS-driven content management & distribution solution for travel service providers | - | - | 43/100 | |
8th | Dharma 2020, London (United Kingdom), Seed | Provider of white-label travel brand solution for travel professionals | $10M | 42/100 | |
9th | Expedia Partner Solutions 2008, Dover (United States), Unfunded | Provider of B2B travel solutions, inventory distribution, and advertising opportunities | - | - | 40/100 |
10th | Booked it 2015, London (United Kingdom), Series A | Cloud based platform offering marketing solutions for the hospitality industry | $3.33M | 39/100 |
Looking for more details on Sojern's competitors? Click here to see the top ones
Sojern's Investments and acquisitions
Sojern has acquired 3 companies including VenueLytics, VenueLytics and Adphorus. Sojern has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jul 11, 2023 | Acquisition | 2018 | Milpitas (United States) | |
Jul 11, 2023 | Acquisition | 2016 | Palo Alto (United States) | |
Nov 16, 2017 | Acquisition | 2015 | Istanbul (Turkey) |
See all acquisitions by Sojern
Reports related to Sojern
Here is the latest report on Sojern's sector:
News related to Sojern
Media has covered Sojern for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about people movement.
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RateGain Finalizes Acquisition of Sojern for AI-Driven GrowthTravel Daily Media•Nov 06, 2025•RateGain, Sojern
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Sojern Forms European Destinations Advisory Board with Influential LeadersTravolution•Oct 29, 2025•Sojern
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RateGain set to expand global operations with $250 mn US acquisitionVCCircle•Oct 01, 2025•RateGain, Sojern
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Sojern & PubMatic Team Up to Enhance Travel Audience Data Curation, Enabling Real-Time Ad OptimizationTravolution•Jul 14, 2025•Sojern, PubMatic
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Sojern and PubMatic Collaborate on Next-Gen Travel AdvertisingTahawulTech.com•Jul 08, 2025•Sojern, PubMatic
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Sojern & PubMatic Partner to Boost Travel Advertising SolutionsTahawulTech.com•Jul 08, 2025•Sojern, PubMatic
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Sojern and PubMatic Join Forces to Expand Travel Audience Data CurationPR Newswire•Jul 08, 2025•Sojern, PubMatic
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