Operative - About the company
Operative is an acquired company based in New York City (United States), founded in 2000 by Lorne Brown. It operates as a Provider of advertising management solutions for linear, streaming, and converged media. Operative has raised $14.5M in funding. The company has 734 active competitors, including 76 funded and 74 that have exited. Its top competitors include companies like Seedtag, StackAdapt and Pixis.
Company Details
Provider of advertising management solutions for linear, streaming, and converged media. The company offers tools to automate revenue workflows and streamline ad operations. It provides platforms to manage content rights and deliver audiences to buyers. The business focuses on advertising sales, content rights management, and reporting for various media businesses.
- Website
- www.operative.com/
- Social
Key Metrics
Founded Year
2000
Location
New York City, United States
Stage
Acquired
Total Funding
$14.5M in 3 rounds
Latest Funding Round
Ranked
20th among 734 active competitors
Employee Count
738 as on May 31, 2026
Exit Details
Acquired by Sintec Media (Nov 29, 2016)
Legal entities associated with Operative
Operative is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
OPERATIVE MEDIA, INC. CIN: 204052479 , United States, Active | Dec 31, 1999 | - | 81 (As on Dec 31, 2017) | - |
OPERATIVE INDIA PRIVATE LIMITED CIN: U74300KA2008FTC048079 , India, Active | Oct 22, 2008 | $10.3M (As on Mar 31, 2025) | 373 (As on Feb 29, 2024) | |
SINTECMEDIA, NYC, INC. CIN: 684035 , United States, Active | Aug 27, 2021 | - | - | - |
Operative's acquisition details
Operative got acquired by Sintec Media on Nov 29, 2016 at an acquisition amount of $*****.
Click here to take a look at Operative's acquisition in detail
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Operative's funding and investors
Operative has raised a total funding of $14.5M over 3 rounds. Its first funding round was on Jan 05, 2006. Its latest funding round was a Venture Debt round on Mar 06, 2014 for $*****. 1 investor participated in its latest round. Operative has 5 institutional investors.
Here is the list of recent funding rounds of Operative:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 06, 2014 | 9261176 | Venture Debt | 7123692 | 1648455 | 8523570 | 2283372 |
Feb 24, 2011 | 8872296 | Series B | 3355979 | 7522412 | 5437343 | |
Jan 05, 2006 | 2423192 | Series A | 1074617 | 2726602 | 6231747 |
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Operative's founders and board of directors
Founder? Claim ProfileThe founders of Operative is Lorne Brown.
Here are the details of Operative's key team members:
- Lorne Brown: Former Founder of Operative.
View details of Operative's Founder profiles and Board Members
Operative's employee count trend
Operative has 738 employees as of May 26. Here is Operative's employee count trend over the years:
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Operative's Competitors and alternates
Top competitors of Operative include Seedtag, StackAdapt and Pixis. Here is the list of Top 10 competitors of Operative, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of artificial intelligence-driven contextual advertising solutions across digital channels | $299M | 65/100 | ||
2nd | StackAdapt 2014, Toronto (Canada), Series B | Provider of an AI-powered platform for digital advertising campaign management | $537M | 65/100 | |
3rd |  Pixis 2018, Chicago (United States), Series C | Provider of an AI-powered platform for advertising campaign optimization and creative generation | $209M | 64/100 | |
4th | Mediaocean 2006, New York City (United States), Acquired | Advertising Technology Enabler | - | 62/100 | |
5th | Unified 2011, New York City (United States), Series B | Provider of social media advertising services | $55.6M | 60/100 | |
6th |  ArabyAds 2013, Dubai (United Arab Emirates), Series A | Provider of advertising services | $36.5M | 59/100 | |
7th | Provider of end to end campaign management platform for advertisers and publishers | $1.38M | 59/100 | ||
8th | RhythmOne 2004, San Francisco (United States), Acquired | Multiscreen advertising solutions provider, now integrated with Unruly under Tremor International | $41.9M | 58/100 | |
9th | _1533117928241.png?devicePixelRatio=2&height=30&width=30){kind=logo} Omneky 2018, San Francisco (United States), Seed | Provider of AI-powered platform for ad creation, management, and optimization | $10M | 58/100 | |
10th | NextRoll 2006, San Francisco (United States), Series D | Provider of data-driven marketing technology for B2B and D2C businesses | $94M | 57/100 | |
20th | Operative 2000, New York City (United States), Acquired | Provider of advertising management solutions for linear, streaming, and converged media | $14.5M | 54/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Operative's competitors? Click here to see the top ones
Operative's Investments and acquisitions
Operative has acquired 2 companies including STAQ and Solbright. Operative has not made any investments as of now.Reports related to Operative
Here is the latest report on Operative's sector:
News related to Operative
Filter this listMedia has covered Operative for a total of 7 events in the last 1 year, 3 of them have been about company updates and 2 about partnerships.
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Operative Partners with GraySwan for AI-Based Data VisualizationGlobeNewswire•Feb 17, 2026•Operative, GraySwan
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PatientPoint Selects Operative’s AOS to Power Advertising AccessibilityGlobeNewswire•Jan 13, 2026•Operative, PatientPoint
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Operative Expands Oracle Partnership to Bring AOS to Oracle AccessibilityGlobeNewswire•Aug 13, 2025•Oracle, Operative
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Operative Strengthens Leadership Team With Key Appointments in AI, Cloud, and Customer SupportMarTech Series•Jul 14, 2025•Operative
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Operative Launches AOS Insights: Advanced Business Intelligence for Media CompaniesMarTech Series•Jun 03, 2025•Operative
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Operative Launches AOS + OnAir Local to Transform Local Broadcast Advertising Sales and OperationsMarTech Series•Apr 03, 2025•Operative
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Operative and Salesforce launch AI-powered ad sales integrationAdgully•Sep 16, 2024•Operative, Salesforce
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