When was Operative founded?

Operative was founded in 2000 and raised its 1st funding round 6 years after it was founded.

Where is Operative located?

Operative is headquartered in New York City, United States.

How many employees does Operative have?

As of Jul 31, 2026, the latest employee count at Operative is 717.

Is Operative a funded company?

Operative is a funded company, having raised a total of $14.5M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 05, 2006.

When was the latest funding round of Operative?

Operative's latest funding was a $***** Venture Debt round on Mar 06, 2014, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.54B in funding in 2026 to date.

Where does Operative rank among its competitors?

Operative ranks 21st amongst 1008 active competitors, of which 93 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was StackAdapt, which secured $235M in Feb, 2025.

Who are the top competitors of Operative?

Operative's top competitors include Smartly.io, StackAdapt and Quotient. Among them, StackAdapt secured the most recent funding round in February, 2025.

Operative - 2026 Company Profile, Team, Funding & Competitors

Q: Is Operative an acquired company?

Operative got acquired by Sintec Media on Nov 29, 2016.

Company Details

Provider of advertising management solutions for linear, streaming, and converged media. The company offers tools to automate revenue workflows and streamline ad operations. It provides platforms to manage content rights and deliver audiences to buyers. The business focuses on advertising sales, content rights management, and reporting for various media businesses.

Website: www.operative.com/
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Key Metrics

Founded Year

2000

Location

New York City, United States

Stage

Acquired

Total Funding

$14.5M in 3 rounds

Latest Funding Round

Venture Debt, Mar 06, 2014, $*****

Investors

Francisco Partners & 4 more

Ranked

21^st among 1008 active competitors

Employee Count

717 as on Jul 31, 2026

Investment & Acquisitions

STAQ & 1 more

Similar Companies

Smartly.io & 1249 more

Exit Details

Acquired by Sintec Media (Nov 29, 2016)

View Operative's full profile

Operative is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
OPERATIVE MEDIA, INC. CIN: 204052479 , United States, Active	Dec 31, 1999	-	81 (As on Dec 31, 2017)	-
OPERATIVE INDIA PRIVATE LIMITED CIN: U74300KA2008FTC048079 , India, Active	Oct 22, 2008	₹50 - ₹100 Cr (As on Mar 31, 2025)	373 (As on Feb 29, 2024)
SINTECMEDIA, NYC, INC. CIN: 684035 , United States, Active	Aug 27, 2021	-	-	-

Operative got acquired by Sintec Media on Nov 29, 2016 at an acquisition amount of $*****.

Click here to take a look at Operative's acquisition in detail

Operative has raised a total funding of $14.5M over 3 rounds. Its first funding round was on Jan 05, 2006. Its latest funding round was a Venture Debt round on Mar 06, 2014 for $*****. 1 investor participated in its latest round. Operative has 5 institutional investors.

Here is the list of recent funding rounds of Operative:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 06, 2014	3682938	Venture Debt	8533177	6854416	1203025	6456104
Feb 24, 2011	1402459	Series B	2127703	3009213	4673824	ORIX
Jan 05, 2006	6701171	Series A	9200297	3415304	5787733	Edison Partners

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View details of Operative's funding rounds and investors

The founders of Operative is Lorne Brown.

Here are the details of Operative's key team members:

Lorne Brown: Former Founder of Operative.

View details of Operative's Founder profiles and Board Members

Operative's employee count trend

Operative has 717 employees as of Jul 26. Here is Operative's employee count trend over the years:

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Top competitors of Operative include Smartly.io, StackAdapt and Quotient. Here is the list of Top 10 competitors of Operative, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
2nd	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 9 others	70/100
3rd	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
4th	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Adara & 5 others	65/100
5th	Choozle 2012, Denver (United States), Series C	Provider of a self-service platform for programmatic advertising campaign management	$29.9M	Boathouse Capital, Great Oaks Venture Capital ... & 2 others	65/100
6th	Pixis 2018, Burlingame (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Chiratae Ventures, Premji Invest & 13 others	64/100
7th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
8th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Viola Group & 3 others	62/100
9th	Rocketium 2015, Bengaluru (India), Series A	Provider of AI-powered creative production platform combining design tools and services	$9.8M	Blume Venture, 1Crowd & 56 others	60/100
10th	Next14 2014, Milan (Italy), Acquired	Full-stack advertising management platform	$5.12M	Grupposae, Metrica Investimenti & 2 others	59/100
21st	Operative 2000, New York City (United States), Acquired	Provider of advertising management solutions for linear, streaming, and converged media	$14.5M	Francisco Partners, ORIX & 3 others	53/100