When was Paay founded?

Paay was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Paay located?

Paay is headquartered in New York City, United States.

How many employees does Paay have?

As of Jul 31, 2026, the latest employee count at Paay is 26.

Is Paay a funded company?

Paay is a funded company, having raised a total of $950K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 26, 2013.

When was the latest funding round of Paay?

Paay's latest funding was a $***** Seed round on Mar 04, 2015, with participation from 0 investor.

Where does Paay rank among its competitors?

Paay ranks 744th amongst 1506 active competitors, of which 297 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Idfy, which secured $23M in Jun, 2026.

Who are the top competitors of Paay?

Paay's top competitors include ComplyAdvantage, Sift and Jumio. Among them, Idfy secured the most recent funding round in June, 2026.

Paay - 2026 Company Profile, Team, Funding & Competitors

Paay is a seed company based in New York City (United States), founded in 2011 by James Ruffer and Yitz Mendlowitz. It operates as an EMV 3DS solutions for secure online payment authentication and fraud prevention. Paay has raised $950K in funding. The company has 1506 active competitors, including 297 funded and 215 that have exited. Its top competitors include companies like ComplyAdvantage, Sift and Jumio.

Company Details

EMV 3DS solutions for secure online payment authentication and fraud prevention. They empower merchants and payment partners with cutting-edge technology to increase payment authorizations, reduce chargebacks, and seamlessly monitor for fraud. As a certified EMV 3-D Secure provider, they authenticate buyers, protecting online purchases across web, mobile, and call center environments. Their cloud-based solution integrates easily with existing systems via a javascript SDK, offering a seamless checkout experience without interrupting customers. They cater to small-medium sized businesses, enterprise merchants, high-risk merchants, and payment partners. They offer resources like blogs, downloads, savings calculators, and events. They provide a secure, simple, and seamless EMV 3DS solution, optimizing payment environments and increasing approval rates.

Website: paay.co
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Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Seed

Total Funding

$950K in 2 rounds

Latest Funding Round

Seed, Mar 04, 2015, $*****

Investors

Toba Capital

Ranked

744^th among 1506 active competitors

Employee Count

26 as on Jul 31, 2026

Similar Companies

Sift & 1704 more

View Paay's full profile

Paay is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Paay Llc CIN: 453117176 , United States, Active	Dec 31, 2010	-	-	-

Paay has raised a total funding of $950K over 2 rounds. Its first funding round was on Nov 26, 2013. Paay has 1 institutional investor.

Here is the list of recent funding rounds of Paay:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2015	4920025	Seed	1106962	6144781	4729796	2532434
Nov 26, 2013	4006685	Seed	7224471	7444401	8597932	6871690

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View details of Paay's funding rounds and investors

The founders of Paay are James Ruffer and Yitz Mendlowitz.

Here are the details of Paay's key team members:

James Ruffer: Co-Founder & CTO of Paay.
Yitz Mendlowitz: Co-Founder & CEO of Paay.

View details of Paay's Founder profiles and Board Members

Paay's employee count trend

Paay has 26 employees as of Jul 26. Here is Paay's employee count trend over the years:

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Top competitors of Paay include ComplyAdvantage, Sift and Jumio. Here is the list of Top 10 competitors of Paay, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ComplyAdvantage 2014, London (United Kingdom), Series C	Cloud-based AML solutions	$171M	Ontario Teachers' Pension Plan, Index Ventures ... & 46 others	75/100
2nd	Sift 1997, San Francisco (United States), Series D	Provider of an AI-powered platform for fraud detection and prevention	$162M	Insight Partners, Spark Capital & 22 others	75/100
3rd	Jumio 2010, Sunnyvale (United States), Acquired	Provider of AI-powered identity verification solutions	$196M	Millennium Technology Value Partners, Great Hill Partners ... & 10 others	74/100
4th	Entrust 1969, Dallas (United States), Acquired	Provider of identity-centric security solutions, including issuance and data protection	-	Thoma Bravo, Neuberger Berman Capital Solutions ... & 2 others	74/100
5th	Simplex 2014, Ramat Gan (Israel), Acquired	AI-based crypto payments and fraud prevention solutions for businesses	$19M	Cumberland Mining, FundersClub & 12 others	73/100
6th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
7th	Digio 2016, Bengaluru (India), Seed	Provider of digital solutions for KYC, document management, and digital signatures	$11.9M	Rainmatter, Groww & 3 others	72/100
8th	Evrotrust 2015, Sofia (Bulgaria), Series B	AI based identity verification and e-Signing solution provider	$13.8M	3TS Capital Partners, BDB & 6 others	72/100
9th	Clear 2010, New York City (United States), Public	Provider of expedited identity verification services for airport security and more	$135M	T. Rowe Price, United Airlines & 22 others	71/100
10th	Idfy 2011, Mumbai (India), Series F	Provider of a platform for identity verification and risk management	$85.4M	Blume Venture, New Enterprise Associates ... & 40 others	71/100
744th	Paay 2011, New York City (United States), Seed	EMV 3DS solutions for secure online payment authentication and fraud prevention	$950K	Toba Capital	26/100