When was Sift founded?

Sift was founded in 1997 and became a unicorn in 2021, reaching the milestone in 24 years. It raised its 1st funding round 1 year after its incorporation.

Where is Sift located?

Sift is headquartered in San Francisco, United States. It is registered at 525 MARKET STREET, 6TH FLOOR, SAN FRANCISCO, United States, 94105, CA.

Which legal entities is Sift associated with?

Sift is associated with SIFT SCIENCE, INC. and 1 other.

How many employees does Sift have?

As of Jun 30, 2026, the latest employee count at Sift is 270.

Is Sift a funded company?

Sift is a funded company, having raised a total of $162M across 10 funding rounds to date. The company's 1st funding round was a $700K Unattributed round, raised on Jan 01, 1998.

How much is Sift worth?

The latest valuation of Sift is $1B as of Apr 22, 2021.

When was the latest funding round of Sift?

Sift's latest funding was a $507K Series D round on Oct 09, 2025, with participation from 0 investor.

Is Sift a Security & Surveillance Technology company?

The primary sectors of Sift are Security & Surveillance Technology, Cybersecurity, RegTech and Payments.

Where does Sift rank among its competitors?

Sift ranks 7th amongst 1305 active competitors, of which 289 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Sift, which secured $507K in Oct, 2025.

Who are the top competitors of Sift?

Sift's top competitors include ComplyAdvantage, Riskified and Simplex. Among them, Sift secured the most recent funding round in October, 2025.

Sift - 2026 Company Profile, Team, Funding & Competitors

Sift is a series D company based in San Francisco (United States), founded in 1997 by Jason Tan. It operates as a Provider of an AI-powered platform for fraud detection and prevention. Sift has raised $162M in funding from investors like Insight Partners, Y Combinator and SV Angel, with a current valuation of $1B. The company has 1305 active competitors, including 289 funded and 207 that have exited. Its top competitors include companies like ComplyAdvantage, Riskified and Simplex.

Sectors and market segments that Sift operate in

Sift serves in the High Tech, FinTech market segments.The primary business model of Sift are:

Company Details

Provider of an AI-powered platform for fraud detection and prevention. The platform offers solutions for account takeover, payment fraud, chargeback fraud, and policy abuse. It also provides tools for content integrity, dispute management, and identity trust. The platform helps businesses to secure transactions and build trust with customers.

Website: sift.com
Social
Email ID: *****@sift.com
Registered Address: 525 MARKET STREET, 6TH FLOOR, SAN FRANCISCO, United States, 94105, CA

Key Metrics

Founded Year

1997

Location

San Francisco, United States

Stage

Series D

Total Funding

$162M in 10 rounds

Latest Funding Round

Series D, Oct 09, 2025, $507K

Post Money Valuation

$1B as on Apr 22, 2021

Investors

Insight Partners & 23 more

Ranked

7^th among 1305 active competitors

Employee Count

270 as on Jun 30, 2026

Investment & Acquisitions

Remine & 1 more

Similar Companies

Riskified & 1252 more

View Sift's full profile

Sift is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Sift Science, Inc. CIN: 001t000000sbK98AAE , United States, Active	Apr 14, 2022	-	195 (As on Dec 31, 2024)	-
SIFT SCIENCE, INC. CIN: 452454313 , United States, Active		-	194 (As on Dec 31, 2024)	-

Sift has raised a total funding of $162M over 10 rounds. Its first funding round was on Jan 01, 1998. Sift has 24 institutional investors.

Here is the list of recent funding rounds of Sift:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 09, 2025	$507K	Series D	-	-	-	-
Apr 22, 2021	$50M	Series D	$1B	-	Insight Partners	Union Square Ventures, Stripes
Mar 21, 2018	$53M	Series D	-	-	Stripes	Insight Partners, Spark Capital, Union Square Ventures

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View details of Sift's funding rounds and investors

The founders of Sift is Jason Tan. Marc Friend is the CEO of Sift.

Here are the details of Sift's key team members:

Jason Tan: Co-Founder of Sift.
Contact Info: 1 email address
Marc Friend: CEO of Sift.
Contact Info: 1 email address

View details of Sift's Founder profiles and Board Members

Sift's employee count trend

Sift has 270 employees as of Jun 26. Here is Sift's employee count trend over the years:

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Top competitors of Sift include ComplyAdvantage, Riskified and Simplex. Here is the list of Top 10 competitors of Sift, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ComplyAdvantage 2014, London (United Kingdom), Series C	Cloud-based AML solutions	$171M	Ontario Teachers' Pension Plan, Balderton Capital ... & 46 others	75/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Entree Capital & 21 others	75/100
3rd	Simplex 2014, Ramat Gan (Israel), Acquired	AI-based crypto payments and fraud prevention solutions for businesses	$19M	Cumberland Mining, BITMAIN & 12 others	73/100
4th	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Polaris Partners & 10 others	73/100
5th	Entrust 1969, Dallas (United States), Acquired	Provider of identity-centric security solutions, including issuance and data protection	-	Thoma Bravo, Neuberger Berman Capital Solutions ... & 2 others	72/100
6th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
7th	Sift 1997, San Francisco (United States), Series D	Provider of an AI-powered platform for fraud detection and prevention	$162M	Elderstreet Investments, Carriage House Rock ... & 22 others	70/100
8th	Fenergo 2009, Dublin (Ireland), Acquired	Cloud based KYC and AML management software	$181M	Ergo, Insight Partners & 26 others	70/100
9th	NICE Actimize 1999, Hoboken (United States), Acquired	Provider of AI-driven anti-money laundering and fraud detection solutions	$24M	Viola Group, Giza Venture Capital & 3 others	70/100
10th	EverC 2011, New York (United States), Acquired	AI-enabled transaction monitoring solutions for financial institutions	$48M	Viola Group, Red Dot Capital Partners & 7 others	69/100