When was Sift founded?

Sift was founded in 1997 and became a unicorn in 2021, reaching the milestone in 24 years. It raised its 1st funding round 1 year after its incorporation.

Where is Sift located?

Sift is headquartered in San Francisco, United States. It is registered at 525 MARKET STREET, 6TH FLOOR, SAN FRANCISCO, United States, 94105, CA.

Which legal entities is Sift associated with?

Sift is associated with SIFT SCIENCE, INC. and 1 other.

How many employees does Sift have?

As of Mar 31, 2026, the latest employee count at Sift is 278.

Is Sift a funded company?

Sift is a funded company, having raised a total of $162M across 10 funding rounds to date. The company's 1st funding round was a $700K Unattributed round, raised on Jan 01, 1998.

How much is Sift worth?

The latest valuation of Sift is $1B as of Apr 22, 2021.

When was the latest funding round of Sift?

Sift's latest funding was a $507K Series D round on Oct 09, 2025, with participation from 0 investor.

Is Sift a Security & Surveillance Technology company?

The primary sectors of Sift are Security & Surveillance Technology, Cybersecurity, RegTech and Payments.

Where does Sift rank among its competitors?

Sift ranks 6th amongst 1263 active competitors, of which 293 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Sift, which secured $507K in Oct, 2025.

Who are the top competitors of Sift?

Sift's top competitors include ComplyAdvantage, Riskified and Quantexa. Among them, Sift secured the most recent funding round in October, 2025.

Sift - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Sift operate in

Sift serves in the High Tech, FinTech market segments.The primary business model of Sift are:

Company Details

Provider of an AI-powered platform for fraud detection and prevention. The platform offers solutions for account takeover, payment fraud, chargeback fraud, and policy abuse. It also provides tools for content integrity, dispute management, and identity trust. The platform helps businesses to secure transactions and build trust with customers.

Website: sift.com
Social
Email ID: *****@sift.com
Registered Address: 525 MARKET STREET, 6TH FLOOR, SAN FRANCISCO, United States, 94105, CA

Key Metrics

Founded Year

1997

Location

San Francisco, United States

Stage

Series D

Total Funding

$162M in 10 rounds

Latest Funding Round

Series D, Oct 09, 2025, $507K

Post Money Valuation

$1B as on Apr 22, 2021

Investors

Insight Partners & 23 more

Ranked

6^th among 1263 active competitors

Employee Count

278 as on Mar 31, 2026

Investment & Acquisitions

Chargeback & 2 more

Similar Companies

ComplyAdvantage & 1237 more

View Sift's full profile

Sift is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Sift Science, Inc. CIN: 001t000000sbK98AAE , United States, Active	Apr 14, 2022	-	195 (As on Dec 31, 2024)	-
SIFT SCIENCE, INC. CIN: 452454313 , United States, Active		-	194 (As on Dec 31, 2024)	-

Sift has raised a total funding of $162M over 10 rounds. Its first funding round was on Jan 01, 1998. Sift has 24 institutional investors.

Here is the list of recent funding rounds of Sift:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 09, 2025	$507K	Series D	-	-	-	-
Apr 22, 2021	$50M	Series D	$1B	-	Insight Partners	Union Square Ventures, Stripes
Mar 21, 2018	$53M	Series D	-	-	Stripes	Insight Partners, Spark Capital, Union Square Ventures

Access funding benchmarks and valuations. Sign up today!

View details of Sift's funding rounds and investors

The founders of Sift is Jason Tan. Marc Friend is the CEO of Sift.

Here are the details of Sift's key team members:

Jason Tan: Co-Founder of Sift.
Contact Info: 1 email address
Marc Friend: CEO of Sift.
Contact Info: 1 email address

View details of Sift's Founder profiles and Board Members

Sift's employee count trend

Sift has 278 employees as of Mar 26. Here is Sift's employee count trend over the years:

Uncover Sift's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Sift include ComplyAdvantage, Riskified and Quantexa. Here is the list of Top 10 competitors of Sift, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ComplyAdvantage 2014, London (United Kingdom), Series C	Cloud-based AML solutions	$167M	Ontario Teachers' Pension Plan, Balderton Capital ... & 39 others	77/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Genesis Partners, Entree Capital & 21 others	73/100
3rd	Quantexa 2016, London (United Kingdom), Series F	AI powered data and decision intelligence solutions	$546M	GIC, Ontario Teachers' Pension Plan & 14 others	72/100
4th	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Polaris Partners & 10 others	72/100
5th	Entrust 1969, Dallas (United States), Acquired	Provider of identity-centric security solutions, including issuance and data protection	-	Thoma Bravo, Olympus Partners	71/100
6th	Sift 1997, San Francisco (United States), Series D	Provider of an AI-powered platform for fraud detection and prevention	$162M	Elderstreet Investments, Founders Circle Capital ... & 22 others	71/100
7th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
8th	NICE Actimize 1999, Hoboken (United States), Acquired	Provider of AI-driven anti-money laundering and fraud detection solutions	$24M	Viola Group, FTV Capital & 3 others	70/100
9th	Fenergo 2009, Dublin (Ireland), Acquired	Cloud based KYC and AML management software	$181M	Ergo, Insight Partners & 25 others	70/100
10th	EverC 2011, New York (United States), Acquired	AI-enabled transaction monitoring solutions for financial institutions	$48M	Viola Group, Red Dot Capital Partners & 7 others	70/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Sift's competitors? Click here to see the top ones

Sift has made 2 investments in Remine and GWI and acquired Chargeback.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 25, 2021	Acquisition	Chargeback	2007	American Fork (United States)
Feb 11, 2019	Investments	Remine	2016	Falls Church (United States)
Jul 25, 2018	Investments	GWI	2009	London (United Kingdom)