When was Pauket founded?

Pauket was founded in 2023 and raised its 1st funding round within a year of its incorporation.

Where is Pauket located?

Pauket is headquartered in Chennai, India. It is registered at Prince Infocity II, Unit, 283/3 & 283/4, Perungudi, Kanchipuram, Saidapet, Tamil Nadu, India, 600096.

Who is the current CEO of Pauket?

Sudarsan Babu of Pauket. They have also founded 1 company.

Which legal entities is Pauket associated with?

Pauket is associated with PAUKET DIGITAL ENTERPRISES PRIVATE LIMITED.

How many employees does Pauket have?

As of Sep 30, 2026, the latest employee count at Pauket is 6.

Is Pauket a funded company?

Pauket is a funded company, having raised a total of ₹***** in its 1st and only funding round, a Angel round on Oct 14, 2023.

How much is Pauket worth?

The latest valuation of Pauket is ₹***** as of Oct 14, 2023.

When was the latest funding round of Pauket?

Pauket's latest funding was a ₹***** Angel round on Oct 14, 2023, with participation from 3 investors.

What is the annual revenue of Pauket?

Annual revenue of Pauket is less than ₹10 Cr as on Mar 31, 2024

Where does Pauket rank among its competitors?

Pauket ranks 35th amongst 102 active competitors, of which 9 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was PassPass, which secured an undisclosed amount in May, 2026.

Who are the top competitors of Pauket?

Pauket's top competitors include Talon One, Quotient and Scondoo. Among them, PassPass secured the most recent funding round in May, 2026.

Pauket - 2026 Company Profile, Team, Funding & Competitors

Pauket is a seed company based in Chennai (India), founded in 2023 by Sudarsan Babu and Srividya Rajagopal. It operates as a Developer of unified coupon distribution and rewards engagement platform. Pauket has raised $62K in funding, with a current valuation of ₹*****. The company has 102 active competitors, including 9 funded and 10 that have exited. Its top competitors include companies like Talon One, Quotient and Scondoo.

Company Details

Developer of unified coupon distribution and rewards engagement platform. The company provides an API‑based rewards network that enables merchants and apps to create, distribute, and track smart coupons across partner consumer platforms. It supports integration via white‑label interfaces for mobile and web apps, facilitating targeted promotions, gamified engagement modules, and performance analytics. The platform connects brands with distribution channels including fintech, e‑commerce, media, and ride‑hailing apps. It also offers specialized agent tools for offline merchants to validate and issue digital coupons in real time. Designed for marketing efficiency, it emphasizes consumer behavior insights, secure integrations, and scalable reward infrastructures to enhance customer retention and campaign measurement.

Website: pauket.com
Social
Email ID: *****@pauket.com
Phone Number: +91 **********
Registered Address: Prince Infocity II, Unit, 283/3 & 283/4, Perungudi, Kanchipuram, Saidapet, Tamil Nadu, India, 600096

Key Metrics

Founded Year

2023

Location

Chennai, India

Stage

Seed

Total Funding

$62K in 1 round

Latest Funding Round

Angel, Oct 14, 2023, ₹*****

Post Money Valuation

₹***** as on Oct 14, 2023

Investors

Praveen Krishna Dev & 2 more

Ranked

35^th among 102 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2024

Employee Count

6 as on Sep 30, 2026

Similar Companies

Talon One & 153 more

View Pauket's full profile

Pauket is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
PAUKET DIGITAL ENTERPRISES PRIVATE LIMITED CIN: U62099TN2023PTC161077 , India, Active	Jun 08, 2023	0 - ₹10 Cr (As on Mar 31, 2024)	-

Pauket has raised a total funding of $62K over 1 round. Its latest funding round was a Angel round on Oct 14, 2023 for ₹*****. 3 investors participated in its latest round. Pauket has 3 angel investors.

Here is the list of recent funding rounds of Pauket:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 14, 2023	5608858	Angel	1061937	4360305	2783036	9775515

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View details of Pauket's funding rounds and investors

The founders of Pauket are Sudarsan Babu and Srividya Rajagopal. Sudarsan Babu is the CEO of Pauket.

Here are the details of Pauket's key team members:

Sudarsan Babu: Co-Founder & CEO of Pauket and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address
Srividya Rajagopal: Co-Founder and COO of Pauket.

Pauket's Board of Directors

Pauket's board has 2 active members. Sudarsan Babu is part of team and Padmini Janaki is independent board member.

Here is the list of Pauket's board of directors:

Name	Type	Representing	Status	Duration
pphknme	Team	-	Past	4y 9m
Padmini Janaki	Independent board member	-	Current	3y 3m

View details of Pauket's Founder profiles and Board Members

Pauket's employee count trend

Pauket has 6 employees as of Sep 26. Here is Pauket's employee count trend over the years:

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Top competitors of Pauket include Talon One, Quotient and Scondoo. Here is the list of Top 10 competitors of Pauket, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	67/100
2nd	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
3rd	Scondoo 2012, Berlin (Germany), Acquired	Mobile app to get cash back on groceries	$1.33M	Point Nine, dwcapitalmanagement.com & 6 others	49/100
4th	PassPass 2024, Nashville (United States), Seed	Provider of a membership platform offering discounted travel and daily prize giveaways	$2.12M	Roots	48/100
5th	Mezzofy 2013, Kowloon (China), Seed	Digital coupon platform for businesses	$2M	Isola Capital, Eureka Nova & 2 others	47/100
6th	Entertainment 1962, Detroit (United States), Acquired	Provider of digital coupon networks offering consumer discounts and rewards	-	The Carlyle Group	43/100
7th	Impact Mobile Apps 2012, Ivins (United States), Unfunded	Provider of rewards based loyalty solutions	-	-	40/100
8th	Smart Bonus 2017, Kyiv (Ukraine), Unfunded	Platform for loyalty programs	-	-	36/100
9th	Retail Benefits 2010, Lake Worth (United States), Unfunded	Provider of custom loyalty, reward, and customer engagement program solutions	-	-	36/100
10th	Savings United 2012, Hamburg (Germany), Funding Raised	Coupon-based platform for online shopping	-	Holtzbrinck Digital, Hanse Ventures	36/100
35th	Pauket 2023, Chennai (India), Seed	Developer of unified coupon distribution and rewards engagement platform	$62K	-	28/100

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Founders (largest shareholder) own 73.65%, Angels own 0.20%, Other People own 0.80% and Other Investors own 25.35%. The net worth of Pauket's founders is INR 18.3Cr as of Oct 14, 2023. The cap table displayed below is for PAUKET DIGITAL ENTERPRISES PRIVATE LIMITED which is the legal entity associated with Pauket.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	73.65%	18.3Cr	5571031	9232467	9813559	4293500
Sudarsan Babu	6735674	2532479	6994273	7345608	4426934	7182400
Srividya Rajagopal	1160	6523	8177	8507	4403	2381
Angel	0.20%	4.89L	0	0	0	0
Other People	0.80%	20L	0	0	0	0
Other Investors	25.35%	6.31Cr	8264466	3228326	9217654	2597993
Total	100.00%	24.9Cr	7087526	7352305	1430952	6082713