When was Pep founded?

Pep was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Pep located?

Pep is headquartered in Bengaluru, India. It is registered at 339, 5th floor, 14th B Cross Road, Sector-6 HSR Layout, Bangalore, Bengaluru, Karnataka, India, 560102.

Who is the current CEO of Pep?

Nav Agrawal of Pep. They have also founded 1 company.

Which legal entities is Pep associated with?

Pep is associated with EQUATION INTERNET PRIVATE LIMITED.

How many employees does Pep have?

As of Aug 31, 2026, the latest employee count at Pep is 26.

Is Pep a funded company?

Pep is a funded company, having raised a total of $2.99M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 29, 2021.

How much is Pep worth?

The latest valuation of Pep is ₹***** as of Jun 18, 2025.

When was the latest funding round of Pep?

Pep's latest funding was a $***** Seed round on Jun 18, 2025, with participation from 2 investors.

What is the annual revenue of Pep?

Annual revenue of Pep is less than ₹10 Cr as on Mar 31, 2025

Where does Pep rank among its competitors?

Pep ranks 12th amongst 366 active competitors, of which 26 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Bilibili, which secured $600M in May, 2025.

Who are the top competitors of Pep?

Pep's top competitors include YouTube, Bilibili and Dailymotion. Among them, Pep secured the most recent funding round in June, 2025.

Pep - 2026 Company Profile, Team, Funding, Competitors & Financials

Pep is a seed company based in Bengaluru (India), founded in 2021 by Nav Agrawal and Swapnil Upadhyay. It operates as a Provider of a video platform offering exclusive content from creators across various categories. Pep has raised $2.99M in funding from India Quotient, with a current valuation of ₹*****. The company has 366 active competitors, including 26 funded and 13 that have exited. Its top competitors include companies like YouTube, Bilibili and Dailymotion.

Company Details

Provider of a video platform offering exclusive content from creators across various categories. This application enables users to watch goal-based videos, engage with creators through interactive features, and participate in community discussions. The platform supports diverse interests including finance, business, cooking, lifestyle, and personal development. Users can access ad-free content, subscribe to preferred creators, and utilize tools for video creation and sharing.

Website: pep.live
Email ID: *****@pep.live
Phone Number: +91 **********
Registered Address: 339, 5th floor, 14th B Cross Road, Sector-6 HSR Layout, Bangalore, Bengaluru, Karnataka, India, 560102

Key Metrics

Founded Year

2021

Location

Bengaluru, India

Stage

Seed

Total Funding

$2.99M in 2 rounds

Latest Funding Round

Seed, Jun 18, 2025, $*****

Post Money Valuation

₹***** as on Jun 18, 2025

Investors

India Quotient & 10 more

Ranked

12^th among 366 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

26 as on Aug 31, 2026

Similar Companies

YouTube & 582 more

View Pep's full profile

Pep is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
EQUATION INTERNET PRIVATE LIMITED CIN: U72900KA2021PTC153232 , India, Active	Oct 20, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	-

Pep has raised a total funding of $2.99M over 2 rounds. Its first funding round was on Nov 29, 2021. Its latest funding round was a Seed round on Jun 18, 2025 for $*****. 2 investors participated in its latest round. Pep has 2 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Pep:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 18, 2025	2072876	Seed	3087616	5808026	5737438	5616230
Nov 29, 2021	2832257	Seed	7400710	3078231	India Quotient	Vidit Aatrey & 8 more

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View details of Pep's funding rounds and investors

The founders of Pep are Nav Agrawal and Swapnil Upadhyay. Nav Agrawal is the CEO of Pep.

Here are the details of Pep's key team members:

Nav Agrawal: Co-Founder & CEO of Pep and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address
Swapnil Upadhyay: Former Co-Founder of Pep and founder of 1 other company. They serve on the boards of 2 companies.
Contact Info: 1 phone number

Pep's Board of Directors

Pep's board has 2 active members. Nav Sarvesh and Swapnil Upadhyay are part of team.

Here is the list of Pep's board of directors:

Name	Type	Representing	Status	Duration
Nav Sarvesh	Team	-	Current	4y 11m
Swapnil Upadhyay	Team	-	Current	4y 11m

View details of Pep's Founder profiles and Board Members

Pep's employee count trend

Pep has 26 employees as of Aug 26. Here is Pep's employee count trend over the years:

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Top competitors of Pep include YouTube, Bilibili and Dailymotion. Here is the list of Top 10 competitors of Pep, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	YouTube 2005, San Bruno (United States), Acquired	Online video-sharing and streaming platform	$11.5M	Artis Ventures, Sequoia Capital & 5 others	80/100
2nd	Bilibili 2010, Yangpu (China), Public	Online video streaming platform for anime	-	Tencent, IDG Capital & 17 others	77/100
3rd	Dailymotion 2005, Paris (France), Acquired	Video sharing platform	$148M	Advent Life Sciences, Atlas Venture & 12 others	68/100
4th	YouNow 2011, New York City (United States), Series B	Live video-streaming and chat app	$38.4M	Venrock, Union Square Ventures & 11 others	59/100
5th	VeeR 2016, Beijing (China), Funding Raised	Virtual reality video platform for curated content	-	DCM Ventures, Sierra Ventures & 6 others	55/100
6th	SHOWROOM 2013, Tokyo (Japan), Seed	Live Streaming Platform, Manged by DeNA	$40.9M	tv asahi holdings, Culture Convenience Club ... & 7 others	50/100
7th	Veoh TV 2004, San Diego (United States), Acquired	On-demand video platform	$70M	Goldman Sachs, Spark Capital & 5 others	48/100
8th	Tian Ge 2008, Hangzhou (China), Public	Real-time, interactive social video platform and distributing platform of mobile games	-	Prometheus Capital, IDG Capital	47/100
9th	Meme 2016, Hong Kong (China), Acqui-Hired	Online video streaming platform offering UGC	$25M	GSR Ventures, Signia Venture Partners & 4 others	45/100
10th	MyD2app 2017, Copenhagen (Denmark), Series A	Online marketplace offering multi-category electronic products	$16.7M	Promentum Equity Partners	45/100
12th	Pep 2021, Bengaluru (India), Seed	Provider of a video platform offering exclusive content from creators across various categories	$2.99M	India Quotient, QED Innovation Labs & 9 others	46/100

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Founders (largest shareholder) own 59.74%, Funds own 24.52%, Angels own 1.63% and Other People own 4.70%. The net worth of Pep's founders is INR 46.6Cr as of Jun 18, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	59.74%	46.6Cr	5742636	9767404	2837555	3073158
Fund	24.52%	19.1Cr	2954281	7075327	1644081	3687859
India Quotient	6974420	8817476	1437387	8997134	2306252	4778204
RB Investments	64747	49668	50597	42592	54240	52754
Angel	1.63%	1.27Cr	5	8	7	6
Vidit Aatrey	0	0	0	0	0	0
Nishit Shah	0	0	0	0	0	0
Other People	4.70%	3.67Cr	1925	4015	8780	8788
ESOP Pool	9.40%	7.34Cr	4055742	4785599	5803587	4375187
Total	100.00%	78.1Cr	8427295	6770449	9690051	8834445