Pepperfry - About the company
Pepperfry is an acquired company based in Mumbai (India), founded in 2011 by Ashish Shah and Ambareesh Murty. It operates as an Online platform offering multi-category home products. Pepperfry has raised $325M in funding from investors like Norwest, Zodius and Bisleri, with last known valuation of ₹*****. The company has 45 active competitors, including 2 that have exited. Its top competitors include companies like Sleepyhead, Furniselan and WoodenTwist.
Company Details
Online platform offering multi-category home products. The product catalog includes furniture, decor, mattress, lighting, home textiles, furnishings, home appliances, etc. The mobile application is available for Android and iOS users. It also offers consultation services for product customization.
- Website
- www.pepperfry.com/
- Social
- Email ID
- *****@pepperfry.com
- Phone Number
- +91 **********
- Registered Address
- 06 GBD Industrial Building No. 6, Survey No. 35, Off Village Vikhroli, C.T.S. No. 31, Pirojsha Nagar, Vikhroli West, Mumbai, Mumbai, Mumbai, Maharashtra, India, 400079
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Acquired
Total Funding
$325M in 15 rounds
Latest Funding Round
Last Known Valuation
₹***** as on Aug 20, 2026
Ranked
1st among 45 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
452 as on Jun 30, 2025
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Tccltd (Sep 19, 2025)
Legal entities associated with Pepperfry
Pepperfry is associated with 5 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PEPPERFRY LTD CIN: 10882480 , United Kingdom, Active | Jul 24, 2017 | ₹100 - ₹500 Cr (As on Mar 31, 2024) | 1 (As on Jul 31, 2021) | |
Pepperfry Limited CIN: U74990MH2011PLC220126 , India, Active | Jul 25, 2011 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 476 (As on May 01, 2026) | |
PEPCART LOGISTICS PRIVATE LIMITED CIN: U63090MH2016FTC280363 , India, Active | Apr 29, 2016 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 77 (As on Jun 30, 2025) | |
PEPPERFRY MODULAR PRIVATE LIMITED CIN: U36109MH2021PTC363980 , India, Active | Jul 15, 2021 | 0 - ₹10 Cr (As on Mar 31, 2025) | 17 (As on Sep 30, 2022) | |
TRENDSUTRA CLIENT SERVICES PRIVATE LIMITED CIN: U74999MH2011PTC220343 , India, Amalgamated | Aug 01, 2011 | ₹50 - ₹100 Cr (As on Mar 31, 2021) | 209 (As on Aug 31, 2022) |
Pepperfry's acquisition details
Click here to take a look at Pepperfry's acquisition in detail
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Pepperfry's funding and investors
Pepperfry has raised a total funding of $325M over 15 rounds. Its first funding round was on Dec 12, 2011. Its latest funding round was a Series G round on Feb 14, 2026 for $*****. 3 investors participated in its latest round. Pepperfry has 48 institutional investors and 27 angel investors.
Here is the list of recent funding rounds of Pepperfry:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 14, 2026 | 6525246 | Series G | 9946809 | 3010088 | 5257147 | 7682593 |
Jun 02, 2025 | 1640385 | Series F | 9876581 | 1252557 | 3752202 | |
Jul 19, 2023 | 7573223 | Series F | 7864619 | 6512423 | 9274870 |
Access funding benchmarks and valuations. Sign up today!View details of Pepperfry's funding rounds and investors
Pepperfry's founders and board of directors
Founder? Claim ProfileHere are the details of Pepperfry's key team members:
- Ashish Shah: Co-Founder & CEO of Pepperfry. They are also an angel investor in 6 startups and serve on the board of 1 company.Contact Info: 1 phone number
- Ambareesh Murty: Former Co-Founder of Pepperfry.
Pepperfry's Board of Directors
Pepperfry's board has 4 active members. Ashish Dasharath Shah and Sanjay Netrabile are part of team and Malini Parmar and Sanjay Baweja are independent board members.Here is the list of Pepperfry's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 4y 4m | |
etppuwc | Team | - | Past | 2y 5m |
eijszc{ | Team | - | Past | 1y 8m |
bjtskjv | Team | - | Current | 2y 4m |
Independent board member | - | Current | 4y 0m | |
qhgfns{ | Independent board member | - | Current | 8y 9m |
View details of Pepperfry's Founder profiles and Board Members
Pepperfry's employee count trend
Pepperfry has 452 employees as of Jun 25. Here is Pepperfry's employee count trend over the years:
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Pepperfry's Competitors and alternates
Top competitors of Pepperfry include Sleepyhead, Furniselan and WoodenTwist. Here is the list of Top 10 competitors of Pepperfry, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online platform offering multi-category home products | $325M | 73/100 | ||
2nd |  Sleepyhead 2017, Bengaluru (India), Unfunded | Brand of mattress | - | - | 45/100 |
3rd | _1566386487256.webp?devicePixelRatio=2&height=30&width=30){kind=logo} Furniselan 2016, Nagaur (India), Unfunded | Online retailer offering multi-category furniture | - | - | 40/100 |
4th |  WoodenTwist 2013, Saharanpur (India), Unfunded | Online retailer offering furniture | - | - | 31/100 |
5th | _1576671372672.png?devicePixelRatio=2&height=30&width=30){kind=logo} Little Olives 2018, Mumbai (India), Deadpooled | Online retailer of baby products | - | - | 30/100 |
6th |  Ergosphere 2016, Gurugram (India), Unfunded | Online retailer offering ergonomic furniture for home and offices | - | - | 27/100 |
7th | DecorNation 2006, Bikaner (India), Unfunded | Online retail platform offering furnitures | - | - | 24/100 |
8th |  Royal Finish Furniture 2019, Churu (India), Unfunded | Online retailer offering furniture | - | - | 24/100 |
9th | Furnitures24 2019, Lucknow (India), Unfunded | Online platform for buying and selling multi-category home furnishing products | - | - | 24/100 |
10th | Justwooding 2016, Gurugram (India), Unfunded | Online retailer of branded furniture | - | - | 24/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Pepperfry's competitors? Click here to see the top ones
Pepperfry's Latest cap tables and shareholding
Founders own 1.08%, Funds (largest shareholder) own 62.55%, Enterprises own 22.55% and Angels own 6.33%. The net worth of Pepperfry's founders is INR 18.5Cr as of Aug 20, 2026.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 1.08% | 18.5Cr | 6 | 8 | 4 | 7 |
2 | 5 | 4 | 2 | 4 | 6 | |
Fund | 62.55% | 1,070Cr | 3653281 | 6292080 | 1011163 | 9414491 |
2292981 | 2446746 | 4932809 | 6156462 | 7499894 | 6245086 | |
517 | 339 | 959 | 807 | 874 | 832 | |
25 | 37 | 66 | 79 | 49 | 59 | |
3 | 2 | 6 | 5 | 5 | 7 | |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 22.55% | 386Cr | 4267115 | 7602441 | 3792821 | 2753216 |
Angel | 6.33% | 108Cr | 353387 | 513807 | 296449 | 606221 |
Other People | 3.34% | 57.2Cr | 498 | 292 | 587 | 658 |
ESOP Pool | 4.14% | 70.8Cr | 4139 | 9583 | 3925 | 9150 |
Total | 100.00% | 1,710Cr | 2259281 | 5876592 | 6918478 | 4226988 |
To unlock detailed Cap Table of Pepperfry Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Pepperfry's Shareholding
Pepperfry's Investments and acquisitions
Pepperfry has acquired BrandMakerr. Pepperfry has not made any investments as of now.Reports related to Pepperfry
Here is the latest report on Pepperfry's sector:
News related to Pepperfry
Filter this listMedia has covered Pepperfry for a total of 5 events in the last 1 year, 2 of them have been about company updates.
•
Pepperfry to open 35 new stores before festive season after posting first-ever quarterly profitFortune India•Jul 08, 2026•Pepperfry
•
Pepperfry Launches India’s First Factory Outlet, Expands Pune PresencePunekar News•Apr 15, 2026•Pepperfry
•
Pepperfry to raise $17.6 Mn funding in round led by Morde Foods and SageOne InvestmentsEntrackr•Feb 14, 2026•Morde, SageOne, NewAge, Pepperfry
•
•
TCC Concept acquires 95.18% in Pepperfry for Rs 660 croreMoneycontrol•Oct 15, 2025•Tccltd, Pepperfry
•
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Pepperfry to Raise INR 43.3 Cr From Existing InvestorsStartupNews•Jun 02, 2025•Pepperfry, Norwest Venture Partners, General Electric, Goldman Sachs
•
Furlenco Raises $7 Mn Debt From Northern Arc, CredAvenueInc42•Mar 07, 2025•Furlenco, Northern Arc Capital, Zinnia Global, CE Ventures and 4 others
•
40% of Pepperfry’s new customers now come from non-metro cities: Shubbam SharrmaAdgully•Feb 26, 2025•Pepperfry
•
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