Pepperfry - About the company
Pepperfry is an acquired company based in Mumbai (India), founded in 2011 by Ambareesh Murty and Ashish Shah. It operates as an Online platform offering multi-category home products. Pepperfry has raised $307M in funding from investors like Norwest, Zodius and Bisleri, with last known valuation of $*****. The company has 55 active competitors, including 4 that have exited. Its top competitors include companies like Urban Ladder, Sleepyhead and Furniselan.
Company Details
Online platform offering multi-category home products. The product catalog includes furniture, decor, mattress, lighting, home textiles, furnishings, home appliances, etc. The mobile application is available for Android and iOS users. It also offers consultation services for product customization.
- Website
- www.pepperfry.com/
- Social
- Email ID
- *****@pepperfry.com
- Phone Number
- +91 **********
- Registered Address
- 801-802, 8th Floor, Tower B, 247 Business Park, LBS Marg, Vikroli (West) Mumbai Mumbai City MH 400083 IN
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Acquired
Total Funding
$307M in 14 rounds
Latest Funding Round
Last Known Valuation
$***** as on Feb 14, 2026
Ranked
2nd among 55 active competitors
Annual Revenue
₹209Cr as on Mar 31, 2024
Employee Count
452 as on Jun 30, 2025
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Tccltd (Sep 19, 2025)
Legal entities associated with Pepperfry
Pepperfry is associated with 6 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PEPPERFRY LTD CIN: 10882480 , United Kingdom, Active | Jul 24, 2017 | $25.3M (As on Mar 31, 2024) | 1 (As on Jul 31, 2021) | |
TRENDSUTRA CLIENT SERVICES PRIVATE LIMITED CIN: U74999MH2011PTC220343 , India, Amalgamated | Aug 01, 2011 | $10.7M (As on Mar 31, 2021) | 209 (As on Aug 31, 2022) | |
PEPPERFRY MODULAR PRIVATE LIMITED CIN: U36109MH2021PTC363980 , India, Active | Jul 15, 2021 | $14.1K (As on Mar 31, 2025) | 17 (As on Sep 30, 2022) | |
Pepperfry Limited CIN: U74990MH2011PLC220126 , India, Active | Jul 25, 2011 | $22M (As on Mar 31, 2025) | 319 (As on Aug 01, 2025) | |
Pepperfry Private Limited CIN: U74990MH2011PTC220126 , India, Active | Jul 24, 2011 | - | - | |
PEPCART LOGISTICS PRIVATE LIMITED CIN: U63090MH2016FTC280363 , India, Active | Apr 29, 2016 | $7.1M (As on Mar 31, 2025) | 77 (As on Jun 30, 2025) |
Pepperfry's acquisition details
Pepperfry got acquired by Tccltd on Sep 19, 2025 at an acquisition amount of $74.9M. It was facilitated by Coortus Advisors, Khaitan and Anagram Partners.
Click here to take a look at Pepperfry's acquisition in detail
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Pepperfry's funding and investors
Pepperfry has raised a total funding of $307M over 14 rounds. Its first funding round was on Dec 12, 2011. Its latest funding round was a Series F round on Jun 02, 2025 for $*****. 5 investors participated in its latest round. Pepperfry has 45 institutional investors and 26 angel investors.
Here is the list of recent funding rounds of Pepperfry:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 02, 2025 | 4864758 | Series F | 7539771 | 9231835 | 2665198 | 7941972 |
Jul 19, 2023 | 8250497 | Series F | 6131024 | 8249319 | 6861871 | |
Nov 23, 2021 | 6388547 | Venture Debt | 5261365 | 4678020 | 1254149 |
Access funding benchmarks and valuations. Sign up today!View details of Pepperfry's funding rounds and investors
Pepperfry's founders and board of directors
Founder? Claim ProfileHere are the details of Pepperfry's key team members:
- Ambareesh Murty: Former Founder of Pepperfry. They are also an angel investor in 4 startups and serve on the boards of 2 companies.Contact Info: 1 email address
- Ashish Shah: Co-Founder & CEO of Pepperfry. They are also an angel investor in 6 startups and serve on the board of 1 company.Contact Info: 1 phone number
Pepperfry's Board of Directors
Pepperfry's board has 4 active members. Ashish Dasharath Shah and Sanjay Netrabile are part of team and Malini Parmar and Sanjay Baweja are independent board members.Here is the list of Pepperfry's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 3y 9m | |
zdtnimg | Team | - | Past | 7y 8m |
bbso{sv | Team | - | Past | 1y 4m |
hfu{ovb | Team | - | Current | 6y 9m |
Independent board member | - | Current | 3y 6m | |
nbqpun{ | Independent board member | - | Current | 9y 3m |
View details of Pepperfry's Founder profiles and Board Members
Pepperfry's employee count trend
Pepperfry has 452 employees as of Jun 25. Here is Pepperfry's employee count trend over the years:
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Pepperfry's Competitors and alternates
Top competitors of Pepperfry include Urban Ladder, Sleepyhead and Furniselan. Here is the list of Top 10 competitors of Pepperfry, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Urban Ladder 2012, Bengaluru (India), Acquired | Internet-first brand offering multi-category home furniture | $108M | 75/100 | |
2nd | Online platform offering multi-category home products | $307M | 74/100 | ||
3rd |  Sleepyhead 2017, Bengaluru (India), Unfunded | Brand of mattress | - | - | 46/100 |
4th | _1566386487256.webp?devicePixelRatio=2&height=30&width=30){kind=logo} Furniselan 2016, Nagaur (India), Unfunded | Online retailer offering multi-category furniture | - | - | 40/100 |
5th |  Handicrafts village 2021, Jodhpur (India), Public | Online listing platform offering furniture for home and businesses | - | - | 30/100 |
6th | Online retailer offering baby safety products | $144K | 28/100 | ||
7th |  WoodenTwist 2013, Saharanpur (India), Unfunded | Online retailer offering furniture | - | - | 27/100 |
8th |  Ergosphere 2016, Gurugram (India), Unfunded | Online retailer offering ergonomic furniture for home and offices | - | - | 25/100 |
9th |  Royal Finish Furniture 2019, Churu (India), Unfunded | Online retailer offering furniture | - | - | 24/100 |
10th | Furnitures24 2019, Lucknow (India), Unfunded | Online platform for buying and selling multi-category home furnishing products | - | - | 24/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Pepperfry's competitors? Click here to see the top ones
Pepperfry's Investments and acquisitions
Pepperfry has acquired BrandMakerr. Pepperfry has not made any investments as of now.Reports related to Pepperfry
Here is the latest report on Pepperfry's sector:
News related to Pepperfry
Filter this listMedia has covered Pepperfry for a total of 6 events in the last 1 year, 1 of them has been about company updates.
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Pepperfry Launches India’s First Factory Outlet, Expands Pune PresencePunekar News•Apr 15, 2026•Pepperfry
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TCC Concept acquires 95.18% in Pepperfry for Rs 660 croreMoneycontrol•Oct 15, 2025•Tccltd, Pepperfry
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Pepperfry to Raise INR 43.3 Cr From Existing InvestorsStartupNews•Jun 02, 2025•Pepperfry, Norwest Venture Partners, General Electric, Goldman Sachs
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Furlenco Raises $7 Mn Debt From Northern Arc, CredAvenueStartupNews•Mar 07, 2025•Furlenco, Northern Arc Capital, Zinnia Global, CE Ventures and 6 others
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