When was Pepperfry founded?

Pepperfry was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is Pepperfry located?

Pepperfry is headquartered in Mumbai, India. It is registered at 06 GBD Industrial Building No. 6, Survey No. 35, Off Village Vikhroli, C.T.S. No. 31, Pirojsha Nagar, Vikhroli West, Mumbai, Mumbai, Mumbai, Maharashtra, India, 400079.

Who is the current CEO of Pepperfry?

Ashish Shah of Pepperfry. They have also founded 1 company and are angel investors in 6 startups, including .

Which legal entities is Pepperfry associated with?

Pepperfry is associated with Pepperfry Limited and 4 others.

How many employees does Pepperfry have?

As of Jun 30, 2025, the latest employee count at Pepperfry is 452.

Is Pepperfry a funded company?

Pepperfry is a funded company, having raised a total of $325M across 15 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 12, 2011.

How much is Pepperfry worth?

The last known valuation of Pepperfry was ₹***** as of Aug 20, 2026.

When was the latest funding round of Pepperfry?

Pepperfry's latest funding was a $***** Series G round on Feb 14, 2026, with participation from 3 investors. Its primary sector is Online Home Improvements. In India, the Online Home Improvements sector has seen $77.7M in funding in 2026 to date.

What is the annual revenue of Pepperfry?

Annual revenue of Pepperfry is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Pepperfry rank among its competitors?

Pepperfry ranks 1st amongst 46 active competitors, none of which are funded.

Who are the top competitors of Pepperfry?

Pepperfry's top competitors include Sleepyhead, Furniselan and WoodenTwist. Among them, Pepperfry secured the most recent funding round in February, 2026.

Pepperfry - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Pepperfry an acquired company?

Pepperfry got acquired by Tccltd on Sep 19, 2025.

Pepperfry is an acquired company based in Mumbai (India), founded in 2011 by Ashish Shah and Ambareesh Murty. It operates as an Online platform offering multi-category home products. Pepperfry has raised $325M in funding from investors like Norwest, Zodius and Bisleri, with last known valuation of ₹*****. The company has 46 active competitors, including 2 that have exited. Its top competitors include companies like Sleepyhead, Furniselan and WoodenTwist.

Company Details

Online platform offering multi-category home products. The product catalog includes furniture, decor, mattress, lighting, home textiles, furnishings, home appliances, etc. The mobile application is available for Android and iOS users. It also offers consultation services for product customization.

Website: www.pepperfry.com/
Social
Email ID: *****@pepperfry.com
Phone Number: +91 **********
Registered Address: 06 GBD Industrial Building No. 6, Survey No. 35, Off Village Vikhroli, C.T.S. No. 31, Pirojsha Nagar, Vikhroli West, Mumbai, Mumbai, Mumbai, Maharashtra, India, 400079

Key Metrics

Founded Year

2011

Location

Mumbai, India

Stage

Acquired

Total Funding

$325M in 15 rounds

Latest Funding Round

Series G, Feb 14, 2026, $*****

Last Known Valuation

₹***** as on Aug 20, 2026

Investors

Norwest & 74 more

Ranked

1^st among 46 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

452 as on Jun 30, 2025

Investment & Acquisitions

BrandMakerr

Similar Companies

DesignerInc & 29 more

Exit Details

Acquired by Tccltd (Sep 19, 2025)

View Pepperfry's full profile

Pepperfry is associated with 5 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
PEPPERFRY LTD CIN: 10882480 , United Kingdom, Active	Jul 24, 2017	₹100 - ₹500 Cr (As on Mar 31, 2024)	1 (As on Jul 31, 2021)
Pepperfry Limited CIN: U74990MH2011PLC220126 , India, Active	Jul 25, 2011	₹100 - ₹500 Cr (As on Mar 31, 2025)	476 (As on May 01, 2026)
PEPCART LOGISTICS PRIVATE LIMITED CIN: U63090MH2016FTC280363 , India, Active	Apr 29, 2016	₹50 - ₹100 Cr (As on Mar 31, 2025)	77 (As on Jun 30, 2025)
PEPPERFRY MODULAR PRIVATE LIMITED CIN: U36109MH2021PTC363980 , India, Active	Jul 15, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	17 (As on Sep 30, 2022)
TRENDSUTRA CLIENT SERVICES PRIVATE LIMITED CIN: U74999MH2011PTC220343 , India, Amalgamated	Aug 01, 2011	₹50 - ₹100 Cr (As on Mar 31, 2021)	209 (As on Aug 31, 2022)

Pepperfry got acquired by Tccltd on Sep 19, 2025 at an acquisition amount of $*****.

Click here to take a look at Pepperfry's acquisition in detail

Pepperfry has raised a total funding of $325M over 15 rounds. Its first funding round was on Dec 12, 2011. Its latest funding round was a Series G round on Feb 14, 2026 for $*****. 3 investors participated in its latest round. Pepperfry has 48 institutional investors and 27 angel investors.

Here is the list of recent funding rounds of Pepperfry:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 14, 2026	6887094	Series G	5573818	6559057	1054955	4338695
Jun 02, 2025	6942226	Series F	4649964	7818156	3058473	Panthera & 4 more
Jul 19, 2023	5531336	Series F	2216890	5752484	2058291	General Electric & 42 more

Access funding benchmarks and valuations. Sign up today!

View details of Pepperfry's funding rounds and investors

The founders of Pepperfry are Ashish Shah and Ambareesh Murty. Ashish Shah is the CEO of Pepperfry.

Here are the details of Pepperfry's key team members:

Ashish Shah: Co-Founder & CEO of Pepperfry. They are also an angel investor in 6 startups and serve on the board of 1 company.
Contact Info: 1 phone number
Ambareesh Murty: Former Co-Founder of Pepperfry.

Pepperfry's Board of Directors

Pepperfry's board has 4 active members. Ashish Dasharath Shah and Sanjay Netrabile are part of team and Malini Parmar and Sanjay Baweja are independent board members.

Here is the list of Pepperfry's board of directors:

Name	Type	Representing	Status	Duration
Ashish Dasharath Shah	Team	-	Current	4y 5m
fpf{usj	Team	-	Past	9y 6m
majb{ts	Team	-	Past	2y 3m
suppsrh	Team	-	Current	8y 4m
Malini Parmar	Independent board member	-	Current	4y 2m
ggrwrhx	Independent board member	-	Current	5y 7m

View details of Pepperfry's Founder profiles and Board Members

Pepperfry's employee count trend

Pepperfry has 452 employees as of Jun 25. Here is Pepperfry's employee count trend over the years:

Uncover Pepperfry's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Pepperfry include Sleepyhead, Furniselan and WoodenTwist. Here is the list of Top 10 competitors of Pepperfry, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pepperfry 2011, Mumbai (India), Acquired	Online platform offering multi-category home products	$325M	Goldman Sachs, Goldman Sachs Investment Partners ... & 73 others	73/100
2nd	Sleepyhead 2017, Bengaluru (India), Unfunded	Brand of mattress	-	-	53/100
3rd	Furniselan 2016, Nagaur (India), Unfunded	Online retailer offering multi-category furniture	-	-	40/100
4th	WoodenTwist 2013, Saharanpur (India), Unfunded	Online retailer offering furniture	-	-	34/100
5th	Little Olives 2018, Mumbai (India), Deadpooled	Online retailer of baby products	-	-	30/100
6th	Ergosphere 2016, Gurugram (India), Unfunded	Online retailer offering ergonomic furniture for home and offices	-	-	28/100
7th	Adarsh Furniture 1957, Ludhiana (India), Unfunded	Online retailer offering furniture for home improvement	-	-	24/100
8th	Royal Finish Furniture 2019, Churu (India), Unfunded	Online retailer offering furniture	-	-	24/100
9th	Furnitures24 2019, Lucknow (India), Unfunded	Online platform for buying and selling multi-category home furnishing products	-	-	24/100
10th	Planet Furniture 2016, Satara (India), Unfunded	Online retailer of furniture	-	-	24/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Pepperfry's competitors? Click here to see the top ones

Pepperfry Limited, the legal entity associated with Pepperfry, generated between ₹100 Cr and ₹500 Cr in revenue for the financial year ending on Mar 31, 2025. The revenue of Pepperfry Limited has a compounded annual growth rate (CAGR) of -11% in the last 1 year.

Financial Statement Summary

Metrics	FY 2024-25	FY 2023-24	FY 2022-23	FY 2021-22	FY 2020-21
Income Statement
Revenue	3597	6874	7207	7750	2469
Total Sales	1570	2980	2245	5612	5275
Total Expenses	8498	1784	5037	8701	3798
Operating Expenses	4584	7602	9201	8902	7355
Employee Expenses	6325	1143	5743	4102	6822
Marketing Expenses	5888	3638	8954	1308	6498
Operating Income (EBIT)	3676	2843	7975	9513	9283
Interest Expenses	8849	5664	6489	9153	6033
Expenses from other activities	4837	6232	3382	7220	1395
Information Technology Expenses	7330	7165	1308	1159	5174
EBITDA	5636	1154	2286	7013	7675
Taxes	8149	9374	9870	8449	4427
Net Profit	7358	1028	4477	8138	6624
Balance Sheet
Assets	8043	5198	1201	7851	4192
Cash Equivalent	8059	9018	5141	2385	3832
Accounts Receivables	7632	3687	1795	9807	8296
Inventory	6280	8048	8068	1900	2698
Liabilities	2944	2084	6239	7199	9731
Total Debt	2878	9551	5099	3506	2546
Accounts Payable	4553	9443	7004	3373	1770
Equities	9750	2356	5071	1315	8750
Cashflow Statement
Cash from Operating activities	7818	8701	9605	6741	1679
Cash from Investing activities	1570	2135	3515	7106	6196
Net cash from Financing activities	1462	2443	9304	3210	8359

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

Founders own 1.08%, Funds (largest shareholder) own 62.55%, Enterprises own 22.55% and Angels own 6.33%. The net worth of Pepperfry's founders is INR 18.5Cr as of Aug 20, 2026. The cap table displayed below is for Pepperfry Limited which is the legal entity associated with Pepperfry.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	1.08%	18.5Cr	2	6	6	3
Ashish Shah	4	1	4	5	8	3
Fund	62.55%	1,070Cr	9062506	9922275	7758848	1630025
General Electric	2430153	7453483	5887348	9014274	1665229	3889283
Panthera	481	232	525	158	737	334
Pidilite Ventures	78	74	20	72	53	41
SageOne	5	2	2	2	6	2
Bujorjee Family	0	0	0	0	0	0
Mukesh Sharma Family Trust	0	0	0	0	0	0
Puri Family Trust	0	0	0	0	0	0
Enterprise	22.55%	386Cr	3469977	9045010	7023841	4444911
Angel	6.33%	108Cr	375676	855798	205321	637313
Other People	3.34%	57.2Cr	166	816	535	149
ESOP Pool	4.14%	70.8Cr	6644	7066	2331	6183
Total	100.00%	1,710Cr	5514095	4975601	5366605	9211109