When was Picnic founded?

Picnic was founded in 2017 and raised its 1st funding round 4 years after it was founded.

Where is Picnic located?

Picnic is headquartered in London, United Kingdom.

Who is the current CEO of Picnic?

Matthew Goldhill of Picnic. They have also founded 1 company.

Which legal entities is Picnic associated with?

Picnic is associated with PICNIC MEDIA LIMITED.

How many employees does Picnic have?

As of Aug 31, 2026, the latest employee count at Picnic is 36.

Is Picnic a funded company?

Picnic is a funded company, having raised a total of $3.89M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 07, 2021.

When was the latest funding round of Picnic?

Picnic's latest funding was a $***** Series A round on Sep 15, 2023, with participation from 4 investors.

Where does Picnic rank among its competitors?

Picnic ranks 142nd amongst 8311 active competitors, of which 135 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Picnic, which secured $1.25M in Sep, 2023.

Who are the top competitors of Picnic?

Picnic's top competitors include Sandbox, Entravision Communications and AutoWeb. Among them, Picnic secured the most recent funding round in September, 2023.

Picnic - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Website: www.picnic.io/
Social

Key Metrics

Founded Year

2017

Location

London, United Kingdom

Stage

Series A

Total Funding

$3.89M in 2 rounds

Latest Funding Round

Series A, Sep 15, 2023, $*****

Investors

First Party Capital & 22 more

Ranked

142^nd among 8311 active competitors

Employee Count

36 as on Aug 31, 2026

Similar Companies

Yieldmo & 61 more

View Picnic's full profile

Picnic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PICNIC MEDIA LIMITED CIN: 10505722 , United Kingdom, Active	Nov 30, 2016	-	18 (As on Dec 31, 2024)

Picnic has raised a total funding of $3.89M over 2 rounds. Its first funding round was on Dec 07, 2021. Its latest funding round was a Series A round on Sep 15, 2023 for $*****. 4 investors participated in its latest round. Picnic has 5 institutional investors and 18 angel investors.

Here is the list of recent funding rounds of Picnic:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 15, 2023	4574846	Series A	1504326	2931088	6614254	2352745
Dec 07, 2021	5482706	Series A	8399341	3211261	Guinness Global Investors	4482402

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View details of Picnic's funding rounds and investors

The founders of Picnic is Matthew Goldhill. Matthew Goldhill is the CEO of Picnic.

Here are the details of Picnic's key team members:

Matthew Goldhill: Founder & CEO of Picnic.
Contact Info: 1 email address

View details of Picnic's Founder profiles and Board Members

Picnic's employee count trend

Picnic has 36 employees as of Aug 26. Here is Picnic's employee count trend over the years:

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Top competitors of Picnic include Sandbox, Entravision Communications and AutoWeb. Here is the list of Top 10 competitors of Picnic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sandbox 2014, Chicago (United States), Acquired	Service agency for marketing and promoting solutions	$28M	Alaris Equity Partners, CIBC	65/100
2nd	Entravision Communications 1998, Santa Monica (United States), Public	Provider of advertising and media solutions for the Latino market	-	-	61/100
3rd	AutoWeb 1995, Irvine (United States), Acquired	Automotive publication & marketing company	$17.2M	TCV, Annox Capital & 3 others	58/100
4th	GroupM 2003, New York City (United States), Late Stage	Provider of advertising services	-	XSML, WPP Booster	57/100
5th	Yieldmo 2012, New York City (United States), Series D	Online ad exchange platform	$22.1M	Time Warner Investments, Google Ventures ... & 12 others	56/100
6th	YESCO 1920, Birmingham (United States), Acquired	Provider of billboard and advertising services	-	-	56/100
7th	MoPub 2010, San Francisco (United States), Acquired	Marketing tech empowering businesses to acquire, monetize, and measure advertising performance	$18.7M	AngelPad, TrueBridge & 7 others	55/100
8th	National Cinemedia 1993, Centennial (United States), Public	Cinema advertising leader connecting brands with young, diverse moviegoers	-	-	55/100
9th	Boundless 2005, Austin (United States), Acquired	Branded merchandise partner creating lasting impressions through creative, purposeful products	$13.5M	Silverton Partners, Partners For Growth & 2 others	52/100
10th	Ocean Outdoor 2007, London (United Kingdom), Acquired	Provider of advertising services	-	LDC, Searchlight Capital & 1 others	52/100
142nd	Picnic 2017, London (United Kingdom), Series A	Provider of advertising services	$3.89M	AperiamVentures, Miroma Ventures & 21 others	37/100