When was MoPub founded?

MoPub was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is MoPub located?

MoPub is headquartered in San Francisco, United States. It is registered at 501 Folsom Street; Fourth Floor; San Francisco, CA 94107.

How many employees does MoPub have?

As of Mar 31, 2026, the latest employee count at MoPub is 1.

Is MoPub a funded company?

MoPub is a funded company, having raised a total of $18.7M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 10, 2010.

How much is MoPub worth?

The last known valuation of MoPub was $***** as of Mar 29, 2018.

When was the latest funding round of MoPub?

MoPub's latest funding was a $***** Series B round on Sep 20, 2012, with participation from 4 investors. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.6B in funding in 2026 to date.

Where does MoPub rank among its competitors?

MoPub ranks 1st amongst 45 active competitors, of which 3 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Picnic, which secured $1.25M in Sep, 2023.

Who are the top competitors of MoPub?

MoPub's top competitors include Yieldmo, MobFox and Udimi. Among them, Picnic secured the most recent funding round in September, 2023.

MoPub - 2026 Company Profile, Team, Funding & Competitors

Q: Is MoPub an acquired company?

MoPub got acquired by Applovin on Oct 06, 2021.

MoPub is an acquired company based in San Francisco (United States), founded in 2010 by Jim Payne and Bryan Atwood. It operates as a Marketing tech empowering businesses to acquire, monetize, and measure advertising performance. MoPub has raised $18.7M in funding from AngelPad, with last known valuation of $*****. The company has 45 active competitors, including 3 funded and 6 that have exited. Its top competitors include companies like Yieldmo, MobFox and Udimi.

Company Details

Marketing tech empowering businesses to acquire, monetize, and measure advertising performance. The company provides end-to-end software and AI solutions for businesses to reach and grow their global audiences. It offers a suite of marketing technologies designed to empower businesses in customer acquisition, monetization strategies, and performance measurement of advertising efforts. The company specializes in mobile marketing, serving mobile developers, DTC brands, and e-commerce businesses. It provides a performance platform built for every business, with self-serve access, Shopify integrations, and AI that bids to your goals, making profitable growth more accessible. The company's solutions cater to both B2B and B2C sectors, offering tools for advertising and marketing.

Website: mopub.com
Social
Email ID: *****@mopub.com
Registered Address: 501 Folsom Street; Fourth Floor; San Francisco, CA 94107

Key Metrics

Founded Year

2010

Location

San Francisco, United States

Stage

Acquired

Total Funding

$18.7M in 4 rounds

Latest Funding Round

Series B, Sep 20, 2012, $*****

Last Known Valuation

$***** as on Mar 29, 2018

Investors

AngelPad & 8 more

Ranked

1^st among 45 active competitors

Employee Count

1 as on Mar 31, 2026

Investment & Acquisitions

Embrace

Similar Companies

Yieldmo & 62 more

Exit Details

Acquired by Applovin (Oct 06, 2021)

View MoPub's full profile

MoPub is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
MoPub, Inc CIN: 273442486 , United States, Active	Dec 31, 2009	-	55 (As on Dec 31, 2013)	-

MoPub got acquired by Applovin on Oct 06, 2021 at an acquisition amount of $*****.

Click here to take a look at MoPub's acquisition in detail

MoPub has raised a total funding of $18.7M over 4 rounds. Its first funding round was on Nov 10, 2010. Its latest funding round was a Series B round on Sep 20, 2012 for $*****. 4 investors participated in its latest round. MoPub has 9 institutional investors.

Here is the list of recent funding rounds of MoPub:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 20, 2012	1917493	Series B	5771490	7544766	4585832	8215327
Jul 12, 2011	9397404	Series A	8011621	9878590	3527295	Accel & 1 more
Dec 06, 2010	8842165	Seed	3317107	2127374	AngelPad	Accel & 1 more

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View details of MoPub's funding rounds and investors

The founders of MoPub are Jim Payne and Bryan Atwood.

Here are the details of MoPub's key team members:

Jim Payne: Former Co-Founder of MoPub. They are also an angel investor in 5 startups.
Bryan Atwood: Former Co-Founder of MoPub.

View details of MoPub's Founder profiles and Board Members

MoPub's employee count trend

MoPub has 1 employees as of Mar 26. Here is MoPub's employee count trend over the years:

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Top competitors of MoPub include Yieldmo, MobFox and Udimi. Here is the list of Top 10 competitors of MoPub, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MoPub 2010, San Francisco (United States), Acquired	Marketing tech empowering businesses to acquire, monetize, and measure advertising performance	$18.7M	TrueBridge, Icon Ventures & 7 others	55/100
2nd	Yieldmo 2012, New York City (United States), Series D	Online ad exchange platform	$22.1M	Time Warner Investments, Google Ventures ... & 12 others	53/100
3rd	MobFox 2010, Vienna (Austria), Acquired	Mobile RTB ad exchange	$69.3K	RocketSpace, Team In Residence & 1 others	47/100
4th	Udimi 2008, Limassol (Cyprus), Unfunded	Platform for buying and selling solo ads	-	-	42/100
5th	Picnic 2017, London (United Kingdom), Series A	Provider of advertising services	$3.89M	Guinness Global Investors, First Party Capital ... & 21 others	39/100
6th	Inneractive 2007, Petah Tikva (Israel), Acquired	Mobile app monetization platform	$11.8M	Kreos Capital, Contrarian Ventures & 3 others	39/100
7th	Yomob 2016, Pasadena (United States), Seed	Mobile video advertising optimization platform empowering developers to monetize efficiently	$3M	China Growth Capital, Chunxiao Capital & 2 others	37/100
8th	Moblty 2012, New York City (United States), Acquired	Content deployment platform for kiosk and mobile advertising	$34.3M	GPB Capital, Spark Legacy & 1 others	35/100
9th	SocBy Unfunded	Network of digital advertising exchanges facilitating automated media buying transactions	-	-	34/100
10th	AdView 2010, Beijing (China), Funding Raised	Mobile ad exchange platform with an integrated DMP	-	Mobile10x, Shanghai Aiyun Venture Capital Management ... Read more	32/100