Scope3 - About the company
Scope3 is a series C company based in New York City (United States), founded in 2022 by Brian O Kelley, Brian O'Kelley, Anne Coghlan and Emma Etherington. It operates as a Developer of a protocol for agent to agent advertising infrastructure. Scope3 has raised $45M in funding from Google Ventures, with a current valuation of $*****. The company has 296 active competitors, including 36 funded and 48 that have exited. Its top competitors include companies like AppNexus, Quantcast and MediaMath.
Company Details
Developer of a protocol for agent to agent advertising infrastructure. This platform facilitates communication between automated buyer and seller agents to manage advertising campaigns. It enables organizations to coordinate investment across multiple media channels while maintaining brand standards and strategic objectives through an open architectural framework. The system integrates with various large language models and software interfaces to automate media planning, negotiation, and delivery reporting. By providing a unified connection point, the architecture allows for scalable cross-channel campaign execution and data-driven budget allocation without requiring manual intervention for individual ad placements.
- Website
- scope3.com
Key Metrics
Founded Year
2022
Location
New York City, United States
Stage
Series C
Total Funding
$45M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jan 01, 2023
Investors
Ranked
10th among 296 active competitors
Employee Count
44 as on Sep 30, 2026
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Scope3's funding and investors
Scope3 has raised a total funding of $45M over 2 rounds. Its first funding round was on Oct 12, 2023. Its latest funding round was a Series C round on Oct 13, 2024 for $*****. 6 investors participated in its latest round. Scope3 has 7 institutional investors.
Here is the list of recent funding rounds of Scope3:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 13, 2024 | 3105802 | Series C | 7780075 | 8484131 | 8455645 | 4997091 |
Oct 12, 2023 | 6512022 | Series B | 6394617 | 1159986 |
View details of Scope3's funding rounds and investors
Scope3's founders and board of directors
Founder? Claim ProfileThe founders of Scope3 are Brian O Kelley, Brian O'Kelley, Anne Coghlan and Emma Etherington. Brian O'Kelley and Brian O Kelley are the CEOs of Scope3.
Here are the details of Scope3's key team members:
- Brian O Kelley: Co-Founder & CEO of Scope3 and founder of 1 other company.
- Brian O'Kelley: Co-Founder & CEO of Scope3.
- Anne Coghlan: Co-Founder & COO of Scope3. Contact Info: 1 email address
- Emma Etherington: Co-Founder of Scope3. Contact Info: 1 email address
View details of Scope3's Founder profiles and Board Members
Scope3's employee count trend
Scope3 has 44 employees as of Sep 26. Here is Scope3's employee count trend over the years:
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Scope3's Competitors and alternates
Top competitors of Scope3 include AppNexus, Quantcast and MediaMath. Here is the list of Top 10 competitors of Scope3, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | AppNexus 2007, New York City (United States), Acquired | Full Stack Programmatic Advertising Technology | $319M | 78/100 | |
2nd | Quantcast 2006, San Francisco (United States), Acquired | AI powered data management platform | $61.7M | 72/100 | |
3rd | MediaMath 2007, New York City (United States), Series D | Programmatic demand side platform | $500M | 71/100 | |
4th | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
5th | Viant 1999, Irvine (United States), Public | Provider of a demand-side platform for programmatic advertising solutions | $15.3M | 67/100 | |
6th | Cross-Screen Demand-Side Platform | $98M | 66/100 | ||
7th | Turn 2004, Redwood City (United States), Acquired | Demand-side and data management platform | $160M | 59/100 | |
8th | Rocket Fuel 2008, Redwood City (United States), Acquired | AI-based programmatic media-buying platform | $60M | 58/100 | |
9th | Provides a cloud based sell side platform | - | - | 56/100 | |
10th | Scope3 2022, New York City (United States), Series C | Developer of a protocol for agent to agent advertising infrastructure | $45M | 56/100 |
Looking for more details on Scope3's competitors? Click here to see the top ones
Scope3's Investments and acquisitions
Scope3 has made no investments or acquisitions yet.
Reports related to Scope3
Here is the latest report on Scope3's sector:
News related to Scope3
Media has covered Scope3 for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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InMobi Advertising Launches First Agentic Seller, Opening Mobile and Exclusive CTV Ad Inventory to AI Buying AgentsBusiness Wire•Jun 03, 2026•Scope3, InMobi
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Trainline partners with Scope3 to future-proof its digital advertising.Travolution•Jul 24, 2025•Scope3, Trainline
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Infolinks & Scope3 Partner for Sustainable Digital AdvertisingMarTech Series•Apr 03, 2025•Infolinks, Scope3
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XR and Scope3 Partner to Reduce the Carbon Footprint of Digital and Streaming TV Advertising GloballyBusiness Wire•Mar 20, 2025•Scope3, XR Extreme Reach
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Broadsign and Scope3 Partner to Advance Carbon Measurement in DOOH AdvertisingMedia Update•Mar 06, 2025•BroadSign, Scope3
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Colossus SSP Integrates with Scope3 to Offer Green Media Solutions, Expanding into SustainabilityMarTech Series•Jan 10, 2025•Colossus SSP, Scope3
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