When was Pictela founded?

Pictela was founded in 2008 and raised its 1st funding round 2 years after it was founded.

Where is Pictela located?

Pictela is headquartered in New York City, United States.

Is Pictela a funded company?

Pictela is a funded company, having raised a total of $2.25M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 13, 2010.

When was the latest funding round of Pictela?

Pictela's latest funding was a $***** Seed round on Nov 09, 2010, with participation from 0 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.54B in funding in 2026 to date.

Where does Pictela rank among its competitors?

Pictela ranks 137th amongst 902 active competitors, of which 63 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Segwise, which secured $272K in Apr, 2026.

Who are the top competitors of Pictela?

Pictela's top competitors include Adobe, Goldcast and Air Ops. Among them, Segwise secured the most recent funding round in April, 2026.

Pictela - 2026 Company Profile, Team, Funding & Competitors

Company Details

Pictela is a platform for distributing high definition brand content. The platform is designed for use by the world’s largest marketers and allows content to move seamlessly between advertising and social media. Provides a rich media technology across the world's largest publishers. Pictela, as a technology, is distributed by AOL, Microsoft, Yahoo!, Time Inc., Demand Media, Glam Media, Hearst, and Undertone, among others. Pictela is approved by Facebook for sharing to its social network. Acquired by AOL in December 2010 for an undisclosed amount. Now part AOL's One Platform.

Website: pictela.com
Social

Key Metrics

Founded Year

2008

Location

New York City, United States

Stage

Acqui-Hired

Total Funding

$2.25M in 2 rounds

Latest Funding Round

Seed, Nov 09, 2010, $*****

Investors

Avalon Ventures

Ranked

137^th among 902 active competitors

Similar Companies

Adobe & 196 more

View Pictela's full profile

Pictela has raised a total funding of $2.25M over 2 rounds. Its first funding round was on May 13, 2010. Pictela has 1 institutional investor.

Here is the list of recent funding rounds of Pictela:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 09, 2010	8273362	Seed	7374879	6489384	3362584	1466835
May 13, 2010	2368795	Seed	9235114	9215957	Avalon Ventures	1746934

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View details of Pictela's funding rounds and investors

The founders of Pictela are Greg Rogers, Matt Straz, Sanjay Jain and Samir Kothavale.

Here are the details of Pictela's key team members:

Greg Rogers: Co-Founder of Pictela. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Matt Straz: Former - CMO & Co-founder of Pictela and founder of 4 other companies, including FiDi Ventures, fidiventures.vdtrxn and Bennie. They are also an angel investor in 1 startup.
Sanjay Jain: Co-Founder of Pictela and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 phone number
Samir Kothavale: Co-Founder of Pictela.

View details of Pictela's Founder profiles and Board Members

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Top competitors of Pictela include Adobe, Goldcast and Air Ops. Here is the list of Top 10 competitors of Pictela, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Adobe 1982, San Jose (United States), Public	AI powered marketing creative management and customer journey management platform	-	Apple, Alcor Fund & 15 others	81/100
2nd	Goldcast 2020, Cambridge (United States), Acquired	Cloud based platform offering virtual event management solutions	$42M	WestBridge Capital, Underscore VC & 17 others	71/100
3rd	Air Ops 2021, San Francisco (United States), Series B	Provider of a platform for content optimization and AI search visibility	$62.5M	Wing Venture Capital, Greylock Partners & 12 others	67/100
4th	CreativeX 2015, New York City (United States), Series B	Ad creative analytics solution provider	$35M	Guggenheim Investments, Beringea & 9 others	67/100
5th	TripleLift 2012, New York City (United States), Acquired	Provider of technology solutions for advertisers and publishers to scale ads	$20.6M	Entrepreneurs Roundtable Accelerator, Digital Economy Ventures ... & 11 others	66/100
6th	Vidmob 2015, New York City (United States), Series D	Cloud based creative marketing and advertising platform	$210M	Interlock Partners, Manifest & 28 others	65/100
7th	Segwise 2023, Lewes (United States), Seed	Developer of artificial intelligence agents for creative analytics and generation	$1.87M	Powerhouse Ventures, Wyser & 11 others	64/100
8th	Zocket 2021, Chennai (India), Seed	Provider of AI agents for advertising creative, targeting, and optimization	$3.47M	Kalaari Capital, Kettleborough VC & 4 others	62/100
9th	Pencil 2018, London (United Kingdom), Acquired	AI based tool for ad creatives management	$4.1M	Wavemaker Partners, Surge & 8 others	61/100
10th	Clinch 2012, Netanya (Israel), Series A	Programmatic ad creative management platform	$13M	D Squared Capital Management, Marbruck Investments ... & 5 others	60/100
137th	Pictela 2008, New York City (United States), Acqui-Hired	Brand Content Distribution and Rich Media Platform	$2.25M	Avalon Ventures	27/100