When was Popsugar founded?

Popsugar was founded in 2006 and raised its 1st funding round within a year of its incorporation.

Where is Popsugar located?

Popsugar is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of Popsugar?

Brian Sugar of Popsugar. They have also founded 1 company and are angel investors in 9 startups, including Sugar Capital and Neptune.

How many employees does Popsugar have?

As of Jul 31, 2026, the latest employee count at Popsugar is 431.

Is Popsugar a funded company?

Popsugar is a funded company, having raised a total of $46M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 16, 2006.

How much is Popsugar worth?

The last known valuation of Popsugar was $***** as of Oct 07, 2019.

When was the latest funding round of Popsugar?

Popsugar's latest funding was a $***** Series D round on Apr 12, 2011, with participation from 2 investors. Its primary sector is Internet First Media. In United States, the Internet First Media sector has seen $70.6M in funding in 2026 to date.

Where does Popsugar rank among its competitors?

Popsugar ranks 1st amongst 335 active competitors, of which 22 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was MissMalini, which secured $268K in Oct, 2021.

Who are the top competitors of Popsugar?

Popsugar's top competitors include Refinery29, POPxo and Bustle. Among them, MissMalini secured the most recent funding round in October, 2021.

Popsugar - 2026 Company Profile, Team, Funding & Competitors

Company Details

Popsugar is a women's lifestyle media brand which is a part of Popsugar Inc. Features hot trends, original lifestyle content and tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting and also related products. The portal has regional versions for 7 countries and claims to attract 100M+ unique monthly users as of March 2017.

Website: www.popsugar.com/
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2006

Location

San Francisco, United States

Stage

Acquired

Total Funding

$46M in 4 rounds

Latest Funding Round

Series D, Apr 12, 2011, $*****

Last Known Valuation

$***** as on Oct 07, 2019

Investors

Sequoia Capital & 6 more

Ranked

1^st among 335 active competitors

Employee Count

431 as on Jul 31, 2026

Investment & Acquisitions

cosmiccart.com & 6 more

Similar Companies

Refinery29 & 372 more

Exit Details

Acquired by Penske Media Corporation (Jun 18, 2026)

View Popsugar's full profile

Popsugar is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
POPSUGAR, INC. CIN: 204678987 , United States, Active	Dec 26, 999	-	270 (As on Dec 31, 2019)	-

Popsugar got acquired by Penske Media Corporation on Jun 18, 2026.

Click here to take a look at Popsugar's acquisition in detail

Popsugar has raised a total funding of $46M over 4 rounds. Its first funding round was on Oct 16, 2006. Its latest funding round was a Series D round on Apr 12, 2011 for $*****. 2 investors participated in its latest round. Popsugar has 7 institutional investors.

Here is the list of recent funding rounds of Popsugar:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 12, 2011	4916388	Series D	7827163	5768846	9854255	4239282
Jun 01, 2009	1258805	Series C	6456625	2413365	5110918	6487467
Jun 26, 2007	8183702	Series B	4887969	4633949	NBCUniversal & 1 more	6692546

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View details of Popsugar's funding rounds and investors

The founders of Popsugar are Brian Sugar, Lisa Sugar and Arthur Cinader.

Here are the details of Popsugar's key team members:

Brian Sugar: Co-Founder & CEO of Popsugar and founder of 3 other companies, Sugar Capital, Neptune and ShopStyle. They are also an angel investor in 9 startups.
Lisa Sugar: Co-Founder of Popsugar. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Arthur Cinader: Co-Founder of Popsugar.

View details of Popsugar's Founder profiles and Board Members

Popsugar's employee count trend

Popsugar has 431 employees as of Jul 26. Here is Popsugar's employee count trend over the years:

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Top competitors of Popsugar include Refinery29, POPxo and Bustle. Here is the list of Top 10 competitors of Popsugar, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Popsugar 2006, San Francisco (United States), Acquired	A women focused lifestyle brand	$46M	SLW, Sequoia Capital & 5 others	77/100
2nd	Refinery29 2004, New York City (United States), Acquired	Digital media company focused on womens fashion and lifestyle	$137M	WPP, Stripes & 13 others	71/100
3rd	POPxo 2013, Gurugram (India), Acquired	Provides content platform for lifestyle/fashion, beauty, and health topics	$11.8M	Chiratae Ventures, Kalaari Capital & 28 others	67/100
4th	Bustle 2013, New York City (United States), Series D	An online media publication with a focus on women	$50.5M	Time Warner Investments, Social Capital & 11 others	52/100
5th	Womany 2011, Taipei (Taiwan), Unfunded	Women-centric lifestyle content platform	-	-	49/100
6th	Brit + Co 2011, San Francisco (United States), Series B	Creative do-it-yourself courses and tools	$50M	Intel, Verizon & 13 others	47/100
7th	iDiva 2009, Mumbai (India), Acquired	Lifestyle and entertainment portal for Indian women	-	-	45/100
8th	Mamamia 2007, Sydney (Australia), Unfunded	Australia based digital media platform targeting women	-	-	44/100
9th	MissMalini 2008, Mumbai (India), Acquired	Online platform publishing content focusing on lifestyle and entertainment	$4.16M	Orios Venture Partners, New Enterprise Associates ... & 21 others	42/100
10th	Glamrs 2012, Mumbai (India), Seed	Online platform providing news on women lifestyle	$2.68M	Blume Venture, B&K Securities & 17 others	42/100

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Looking for more details on Popsugar's competitors? Click here to see the top ones

Popsugar has not made any investments yet. Popsugar has made 7 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 2015	Acquisition	cosmiccart.com	2011	Charlotte (United States)
Jan 21, 2014	Acquisition	Pict	2012	San Francisco (United States)
Feb 21, 2012	Acquisition	Circle of Moms	2008	San Francisco (United States)