When was Prodigy founded?

Prodigy was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Prodigy located?

Prodigy is headquartered in San Francisco, United States.

How many employees does Prodigy have?

As of May 31, 2026, the latest employee count at Prodigy is 8.

Is Prodigy a funded company?

Prodigy is a funded company, having raised a total of $5.4M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 19, 2017.

When was the latest funding round of Prodigy?

Prodigy's latest funding was a $***** Seed round on Feb 01, 2018, with participation from 4 investors. Its primary sector is Auto IT. In United States, the Auto IT sector has seen $23.9M in funding in 2026 to date.

Where does Prodigy rank among its competitors?

Prodigy ranks 19th amongst 559 active competitors, of which 37 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Toma, which secured $17M in Jun, 2025.

Who are the top competitors of Prodigy?

Prodigy's top competitors include Numa, myKaarma and CarNow. Among them, Toma secured the most recent funding round in June, 2025.

Prodigy - 2026 Company Profile, Team, Funding & Competitors

Q: Is Prodigy an acquired company?

Prodigy got acquired by Upstart on Mar 15, 2021.

Company Details

Prodigy is a SaaS platform providing automotive web store services. Its platform automates sales processes, inventory management, payments, checkout processes, and others for facilitating sale and purchase of cars. It offers trade-ins, up-sells, extended warranties, real-time loans, and others on its platform. It has a network of over 1,200 lenders and integrates with existing software platforms.

Website: getprodigy.com
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Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Acquired

Total Funding

$5.4M in 2 rounds

Latest Funding Round

Seed, Feb 01, 2018, $*****

Investors

SV Angel & 19 more

Ranked

19^th among 559 active competitors

Employee Count

8 as on May 31, 2026

Similar Companies

Numa & 350 more

Exit Details

Acquired by Upstart (Mar 15, 2021)

View Prodigy's full profile

Prodigy got acquired by Upstart on Mar 15, 2021 at an acquisition amount of $*****.

Click here to take a look at Prodigy's acquisition in detail

Prodigy has raised a total funding of $5.4M over 2 rounds. Its first funding round was on Jan 19, 2017. Its latest funding round was a Seed round on Feb 01, 2018 for $*****. 4 investors participated in its latest round. Prodigy has 20 institutional investors.

Here is the list of recent funding rounds of Prodigy:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 01, 2018	6930488	Seed	7174576	2105310	7285681	2898816
Jan 19, 2017	1441594	Seed	4716880	7784326	1145204	Alchemist Accelerator

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View details of Prodigy's funding rounds and investors

The founders of Prodigy are Marty Hu and Michia Rohrssen.

Here are the details of Prodigy's key team members:

Marty Hu: Co-Founder & CTO of Prodigy and founder of 1 other company.
Michia Rohrssen: Founder & CEO of Prodigy.

View details of Prodigy's Founder profiles and Board Members

Prodigy's employee count trend

Prodigy has 8 employees as of May 26. Here is Prodigy's employee count trend over the years:

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Top competitors of Prodigy include Numa, myKaarma and CarNow. Here is the list of Top 10 competitors of Prodigy, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Numa 1995, Oakland (United States), Series B	Developer of an AI communication platform for automotive dealerships	$48M	Mitsui, Threshold & 4 others	63/100
2nd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	62/100
3rd	CarNow 2014, Atlanta (United States), Series A	SaaS-driven digital communication solution for dealers to engage with customers	$30M	Runway Growth Capital, Sigma Prime Ventures ... & 3 others	62/100
4th	Xtime 2004, San Francisco (United States), Acquired	Automotive service experience platform driving efficiency, profitability, and customer retention	$26.5M	Saints Capital, Lumia Capital & 6 others	59/100
5th	Toma 2024, San Francisco (United States), Series A	Developer of AI operating system for automotive dealership conversations	$17.5M	Andreessen Horowitz, Y Combinator & 1 others	58/100
6th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	58/100
7th	Impel 2011, Syracuse (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	58/100
8th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Autotech Ventures & 3 others	58/100
9th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
10th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
19th	Prodigy 2015, San Francisco (United States), Acquired	SaaS platform for automotive web-store services	$5.4M	Locus Ventures, Abstract Ventures & 18 others	48/100