About Prudence
Prudence is a venture capital firm founded in 2009. It is primarily based out of New York City, United States. As of May 2026, Prudence is an active investor, having invested in 19 companies, with 4 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Real Estate and Construction Tech and Consumer. Most recently it participated in the $***** Series A round of Uniti Overall, Prudence portfolio has seen 1 acquisition, namely Properly. A lot of funds co-invest with Prudence, with names like Industry Ventures sharing a substantial percentage of its portfolio. Prudence has team of 5 people including 3 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A, Series B & 1 more
Portfolio Acquisitions
Deals in last 12 months
Prudence's List of Top Investments
Prudence has a portfolio of 19 companies. Their most notable investments are in Casafari and Properly.Their portfolio spans across United States, Canada, Germany and 1 more locations. They have invested in Enterprise Applications, Real Estate and Construction Tech, Consumer and 8 other sectors, across stages such as Series A, Series B and 1 more. Here is the list of top investments by Prudence:1. CREXI
CREXI offers an online listing platform for buyers, brokers and owners to list and search for commercial properties in the United States. Besides listing and searching for properties, CREXi also allows users to view due diligence documents, schedule in-person tours, see analytic around their listings and make offers. Crexi also provides listing management tools to owners and brokers where the users can communicate with the clients using the platform, generate reports, provides data and sales analytic tools, dashboard to track deal progress, collect LOI online, hold auction to get the best offer, & even provides a secure data vault to collect underwriting and due diligence reports.
Key facts about CREXI
- Founded Year: 2015
- Location: Los Angeles (United States)
- Stage: Series B
- Total Funding till date: $45.3M
- Employee Count: 425 as on May 31, 2026
- Investors: Karlin, Industry Ventures and 26 Others
- Latest Funding Round: Series B, Jan 25, 2020, $*****
- Highlight: Editors' Pick
2. Trunk Tools
Provide software for project leaders to address the skilled labor shortage and align workers incentives. It provides cloud-based workforce management software for the construction sector.
Key facts about Trunk Tools
- Founded Year: 2021
- Location: New York City (United States)
- Stage: Series B
- Total Funding till date: $70M
- Employee Count: 113 as on Jun 30, 2026
- Investors: Foundation Capital, Fifth Wall and 7 Others
- Latest Funding Round: Series B, Jul 24, 2025, $*****
- Highlight: Editors' Pick
3. Clearstory
Provides communication platform for the construction industry. The platform offers solutions that include collaborative change order request log, digital time and material tags, professional COR templates, integrations, and more. Their app is available for both Android and iOS devices.
Key facts about Clearstory
- Founded Year: 2018
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $35.7M
- Employee Count: 102 as on Jun 30, 2026
- Investors: Industry Ventures, Cloud Apps Capital Partners and 5 Others
- Latest Funding Round: Series B, Jun 27, 2024, $*****
- Highlight: Editors' Pick
4. Planera
Developer of construction scheduling software for office and field alignment. The software provides features such as a project dashboard, DCMA quality check, and field schedule creation. It offers solutions for pursuits, operations, preconstruction, enterprise, and data centers. The platform aims to streamline coordination and align teams with real-time visual scheduling tools.
Key facts about Planera
- Founded Year: 2021
- Location: San Jose (United States)
- Stage: Series A
- Total Funding till date: $26.9M
- Employee Count: 65 as on Jun 30, 2026
- Investors: Firebolt Ventures, Sierra Ventures and 4 Others
- Latest Funding Round: Series A, Oct 13, 2025, $*****
- Highlight: Editors' Pick
Real estate operations management platform. It helps with streamlining investment, asset management, research, and marketing.
Key facts about Fifth Dimension AI
- Founded Year: 2023
- Location: Oxford (United Kingdom)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $35.8M
- Employee Count: 12 as on Mar 31, 2025
- Investors: HV Capital, MMC Ventures and 14 Others
- Latest Funding Round: Series A, May 11, 2026, $*****
- Highlight: Editors' Pick
Prudence's Year-on-Year Investment Trends
Prudence has invested in 19 companies over the last 7 years, with an average of 3 new investments annually in the last 5 years. In 2025, it made 3 investments, while as of May 2026, it has made 4 investments in this year. Its most recent first time investment was in Fifth Dimension AI and most recent follow-on round was in Uniti.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 3 | 1 | 4 |
2025 | 2 | 1 | 3 |
2024 | 2 | 0 | 2 |
2023 | 1 | 0 | 1 |
2022 | 4 | 0 | 4 |
2021 | 2 | 2 | 4 |
2020 | 1 | 0 | 1 |
2019 | 1 | 0 | 1 |
Prudence's Investments by Stage
Prudence has made 10 investments in Series A stage with an average round size of $14.8M, 5 investments in Series B stage with an average round size of $28.5M and 1 investment in Seed stage with an average round size of $4M.Stage of entry | No. of Investments |
|---|---|
Series A | 10 |
Series B | 5 |
Seed | 1 |
Note: We have considered here, only first round of investments
Prudence's Investments by Sector
Prudence has a diverse portfolio, with companies operating in the Real Estate and Construction Tech, Enterprise Applications, Vertical SaaS, Consumer and FinTech. Notably, it has invested in 18 Tech companies, 13 Enterprise (B2B) companies, 13 Software companies and at least 10 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Real Estate and Construction Tech | 13 |
Enterprise Applications | 11 |
Vertical SaaS | 8 |
Consumer | 3 |
FinTech | 3 |
Others | 10 |
Note: We have considered here, only first round of investments
Prudence's Investments by Geography
Prudence has made most investments in United States (12), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 12 |
Canada | 2 |
Germany | 1 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
Prudence's recent investments
Prudence has made 4 investments in 2026 so far. Uniti and Fifth Dimension AI are the latest among them.Here are the most recent investments by Prudence:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 15, 2026 | United States | Series A | 6065 | [+6] | |
May 11, 2026 | United Kingdom | Series A | 4077 | [+6] | |
Mar 10, 2026 | United States | Series A | 7738 | [+3] | |
Mar 06, 2026 | United States | Series A | 1367 | ||
Oct 13, 2025 | United States | Series A | 7020 | [+3] |
Acquired companies in Prudence's Portfolio
1 company from Prudence's portfolio has been acquired. The most recent acquisition was Properly in Oct 2023 by Pine for $*****.Here are Prudence's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 05, 2023 | Jul 2022 | Series B | 1368 |
Team profile of Prudence
Prudence has a team of 5 members including 3 Partners located in United States. Prudence's team sits on the board of 1 company.Here is a list of all team members in Prudence:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | United States | |||
Partner | United States | - | ||
Partner | New York City | - |
Co-investors of Prudence
Over the past 7 years, 123 investors have co-invested in Prudence's portfolio companies. This includes funds and angels.
- Invested before Prudence: Prudence Holdings, FJ Labs and 75 others have invested in rounds before Prudence. There are 3 companies where Prudence Holdings has invested before Prudence and 3 companies where FJ Labs has invested before Prudence.
- Top Co-investors of Prudence: 37 investors entered a company along with Prudence. These include investors like Industry Ventures (3 companies).
- Invested after Prudence: A total of 9 investors have invested in Prudence's portfolio after their investments. Top Investors include Zachry Construction (1 company), March Capital (1 company) and Rethink Impact (1 company).
Recent News related to Prudence
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Fifth Dimension Secures €22 Million Series A Funding for AI Decision Intelligence in Real AssetsEU-Startups•May 11, 2026•Fifth Dimension AI, HV Capital, Mercia Group, Prudence and 4 others
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Rebar Closes $14M Series A Led by Prudence to Rapidly ScaleTMC•Mar 11, 2026•Withrebar, Zero Infinity Partners, Prudence, Founder Collective and 3 others
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City Detect AI Secures $13M To Revolutionize Urban Safety With Vision TechnologyBitcoin Ethereum News•Mar 06, 2026•City Detect, Prudence
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Smallest.ai Secures $8M Seed Funding Led by Sierra Ventures for Voice AI DevelopmentSiliconAngle•Oct 09, 2025•Better Society Capital, Smallest.ai, Sierra Ventures, 3one4 Capital and 11 others
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Uniti AI Secures $4M Seed Round to Build AI Sales Agents for Global Commercial Real Estate Operatorsintelligence360•Mar 17, 2025•Unity, Prudence, Flex Capital
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Uniti AI Raises $4M in Seed FundingFinSMEs•Mar 05, 2025•Uniti, Alate Partners, Flex Capital, Observer Capital and 4 others
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Planera raises $13.5M to help solve the gnarly problem of scheduling for construction contractorsTechCrunch+•Aug 27, 2024•Planera, Sierra Ventures, Sorenson Capital, Brick & Mortar Ventures and 2 others
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Clearstory Closes $16M Series B Led by Prudence to Expand Leading Change Order Platform for ConstructionBusiness Wire•Jun 27, 2024•Clearstory, Prudence, Industry Ventures, Jackson Square Ventures and 3 others
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AI Clearing Raises $14M For AI-Powered Construction MonitoringDailyAlts•Oct 03, 2023•AI Clearing, Prudence, FJ Labs, Tera Ventures and 1 other
