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Vanity Wagon - About the company

Vanity Wagon is a seed company based in Delhi (India), founded in 2018 by Naina Ruhail, Prateek Ruhail and Sahiil Shrestha. It operates as a Retailer of clean beauty products focused on safe personal care. Vanity Wagon has raised $3.29M in funding from investors like Lotus Herbals, Beacon Trusteeship and Inflection Point Ventures, with a current valuation of $*****. The company has 113 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like Nykaa, Purplle and Tira.

Company Details

Retailer of clean beauty products focused on safe personal care. This business operated as an online marketplace dedicated to providing consumers with non-toxic skincare and cosmetic alternatives. It facilitated access to brands that prioritized ingredient transparency and health-conscious formulations. The organization served as a resource for individuals seeking to transition toward sustainable and ethical grooming habits. After a period of operation, the entity concluded its business activities.
Social
XFacebook
Email ID
*****@vanitywagon.in
Phone Number
+91 **********
Registered Address
RZ PLOT NO-31A, FIRST FLOOR, KH NO-52, ROSHAN MANDI, NAJAFGARH,New Delhi, South West Delhi, Delhi, Delhi, India, 110043
Key Metrics
Founded Year
2018
Location
Delhi, India
Stage
Seed
Total Funding
$3.29M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 27, 2023
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
9 as on Jun 30, 2025
Similar Companies
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Vanity Wagon's funding and investors

Vanity Wagon has raised a total funding of $3.29M over 3 rounds. Its first funding round was on Nov 10, 2020. Its latest funding round was a Seed round on Jul 26, 2022 for $*****. 30 investors participated in its latest round. Vanity Wagon has 19 institutional investors and 93 angel investors.

Here is the list of recent funding rounds of Vanity Wagon:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 26, 2022
8293345
Seed
8100917
4011988
5752207
3587304
Jun 10, 2021
4867787
Seed
7525252
3981182
8690391
Nov 10, 2020
8992881
Angel
6307763
4047525
1072946
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Vanity Wagon's founders and board of directors

Founder? Claim Profile
The founders of Vanity Wagon are Naina Ruhail, Prateek Ruhail and Sahiil Shrestha. Prateek Ruhail is the CEO of Vanity Wagon.
Here are the details of Vanity Wagon's key team members:

Vanity Wagon's Board of Directors

Vanity Wagon's board has 6 active members. Naina Ruhail, Prateek Ruhail, Marco Riggio and Naina Doddamani are part of team and Sandeep Sharma and Nitiesh Sharma are independent board members.
Here is the list of Vanity Wagon's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
6y 3m
Team
-
Current
6y 3m
Team
-
Current
6y 3m
Investor
-
Current
2y 6m
Independent board member
-
Current
4y 4m
bxm{dke
Independent board member
-
Current
3y 5m

Vanity Wagon's employee count trend

Vanity Wagon has 9 employees as of Jun 25. The total employee count is the same as what it was in Jun 24. Here is Vanity Wagon's employee count trend over the years:
Employee count trend for Vanity Wagon
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Vanity Wagon's Competitors and alternates

Top competitors of Vanity Wagon include Nykaa, Purplle and Tira. Here is the list of Top 10 competitors of Vanity Wagon, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Nykaa
Nykaa
2012, Mumbai (India), Public
Retailer of cosmetics, skincare, haircare, and beauty accessories via online channels
$103M
88/100
2nd
Logo for Purplle
Purplle
2012, Mumbai (India), Series F
Retailer of beauty and cosmetic products
$560M
85/100
3rd
Logo for Tira
Tira
2023, Mumbai (India), Unfunded
Online retailer of makeup, skin, hair, fragrance, and wellness products
-
-
61/100
4th
Logo for Crepdog Crew
Crepdog Crew
2019, Delhi (India), Seed
Retailer of limited edition sneakers apparel accessories and beauty products
-
-
53/100
5th
Logo for HypeFly
HypeFly
2019, Mumbai (India), Unfunded
Online marketplace offering authentic sneakers and streetwear
-
-
46/100
6th
Logo for Glamzy
Glamzy
2021, Mysuru (India), Funding Raised
Retailer of makeup, skin, hair, fragrance, bath, body, and gifts
-
42/100
7th
Logo for Vanity Wagon
Vanity Wagon
2018, Delhi (India), Seed
Retailer of clean beauty products focused on safe personal care
$3.29M
39/100
8th
Logo for Hok Beauty
Hok Beauty
2017, Delhi (India), Unfunded
Online retailer of beauty products
-
-
29/100
9th
Logo for The B Store
The B Store
2021, Mumbai (India), Unfunded
Provides food and drink products, offering a personalized shopping experience
-
-
28/100
10th
Logo for Cossouq
Cossouq
2019, Ahmedabad (India), Unfunded
Online retailer offering multi-category beauty products
-
-
28/100
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Vanity Wagon's Latest cap tables and shareholding

Founders (largest shareholder) own 34.81%, Funds own 11.50%, Enterprises own 21.17% and Angels own 17.91%. The net worth of Vanity Wagon's founders is INR 19.2Cr as of Sep 27, 2023.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
34.81%
19.2Cr
1981203
1476599
7736146
3261367
9641765
6375734
9533318
9670974
3198140
3812049
Fund
11.50%
6.33Cr
5725442
4016285
3878218
1255364
91
20
28
13
48
11
0
0
0
0
0
0
Enterprise
21.17%
11.6Cr
1389430
6801831
7461792
1205268
Angel
17.91%
9.85Cr
4539478
3725021
4380996
3138556
30
56
68
46
21
47
0
0
0
0
0
0
Other People
7.88%
4.33Cr
9519042
5147245
9549081
8665967
ESOP Pool
5.63%
3.1Cr
65048
41901
33016
97842
Other Investors
1.10%
60.5L
7
3
1
5
Total
100.00%
55Cr
9218196
7012137
2417327
3790681
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Vanity Wagon's Shareholding

Vanity Wagon's Investments and acquisitions

Vanity Wagon has made no investments or acquisitions yet.

Reports related to Vanity Wagon

Here is the latest report on Vanity Wagon's sector:

News related to Vanity Wagon

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•
Vanity Wagon plans to double its revenue this fiscalIndiatimes•Sep 20, 2023•Vanity Wagon
•
•
Vanity Wagon to open new kiosk in New Delhi's Pacific MallFashion Network•Feb 15, 2023•Vanity Wagon
•
Vanity Wagon Opens its first Kiosk in Delhi at Select City WalkStartup Reporter•Jan 10, 2023•Vanity Wagon
•
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FAQs about Vanity Wagon

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