When was Rakuten Fits Me founded?

Rakuten Fits Me was founded in 2009 and raised its 1st funding round within a year of its incorporation.

Where is Rakuten Fits Me located?

Rakuten Fits Me is headquartered in London, United Kingdom.

Which legal entities is Rakuten Fits Me associated with?

Rakuten Fits Me is associated with Rakuten Estonia OÜ and 6 others.

How many employees does Rakuten Fits Me have?

As of Sep 30, 2024, the latest employee count at Rakuten Fits Me is 11.

Is Rakuten Fits Me a funded company?

Rakuten Fits Me is a funded company, having raised a total of $16M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 2009.

When was the latest funding round of Rakuten Fits Me?

Rakuten Fits Me's latest funding was a $***** Series B round on Oct 23, 2014, with participation from 2 investors. Its primary sector is E-Commerce Enablers. In United Kingdom, the E-Commerce Enablers sector has seen $105M in funding in 2026 to date.

What is the annual revenue of Rakuten Fits Me?

Annual revenue of Rakuten Fits Me is €967K as on Dec 31, 2023.

Where does Rakuten Fits Me rank among its competitors?

Rakuten Fits Me ranks 35th amongst 255 active competitors, of which 51 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Bodd, which secured $9.88M in Dec, 2025.

Who are the top competitors of Rakuten Fits Me?

Rakuten Fits Me's top competitors include CLO Virtual Fashion, True Fit and Metadome. Among them, Bodd secured the most recent funding round in December, 2025.

Rakuten Fits Me - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Rakuten Fits Me develops virtual fitting room solutions for online clothing retailers. Its virtual fitting room solutions helps boost the profitability of online clothing retailers by enabling them to overcome the online fit problem, increasing conversions and reducing garment returns. Based on the user profile, the company displays exactly how the garment will fit on their body.

Website: fits.me
Social

Key Metrics

Founded Year

2009

Location

London, United Kingdom

Stage

Acqui-Hired

Total Funding

$16M in 5 rounds

Latest Funding Round

Series B, Oct 23, 2014, $*****

Investors

Entrepreneurs Fund & 4 more

Ranked

35^th among 255 active competitors

Annual Revenue

€967K as on Dec 31, 2023

Employee Count

11 as on Sep 30, 2024

Investment & Acquisitions

Clothes Horse

Similar Companies

CLO Virtual Fashion & 176 more

View Rakuten Fits Me's full profile

Rakuten Fits Me is associated with 7 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
Usaldusühing SMART BALTI CIN: 10805934 , Estonia, Active	Sep 26, 2001	-	-
Usaldusühing Materialist CIN: 11324326 , Estonia, Active	Nov 19, 2006	-	-
FITS.ME HOLDINGS LIMITED CIN: 7871517 , Germany, Active	Dec 04, 2011	-	24 (As on Dec 31, 2017)
UÜ Domeenkaks CIN: 11354913 , Estonia, Active	Feb 19, 2007	-	-
UÜ Domeenkolm CIN: 11325389 , Estonia, Active	Nov 22, 2006	-	-
Rakuten Estonia OÜ CIN: 11259853 , Estonia, Active	Jun 01, 2006	$1.05M (As on Dec 31, 2023)	11 (As on Sep 30, 2024)
UÜ Domeenüks CIN: 11325521 , Estonia, Active	Nov 22, 2006	-	-

Rakuten Fits Me has raised a total funding of $16M over 5 rounds. Its first funding round was on May 2009. Its latest funding round was a Series B round on Oct 23, 2014 for $*****. 2 investors participated in its latest round. Rakuten Fits Me has 5 institutional investors.

Here is the list of recent funding rounds of Rakuten Fits Me:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 23, 2014	7606042	Series B	1879830	7466935	2685995	9725008
Apr 16, 2013	2903720	Series A	8395009	8704215	2372625	SmartCap & 2 more
Feb 06, 2012	4724116	Series A	4387139	6794828	Entrepreneurs Fund	6912429

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View details of Rakuten Fits Me's funding rounds and investors

The founders of Rakuten Fits Me is Heikki Haldre.

Here are the details of Rakuten Fits Me's key team members:

Heikki Haldre: Founder and chief executive of Rakuten Fits Me.

View details of Rakuten Fits Me's Founder profiles and Board Members

Rakuten Fits Me's employee count trend

Rakuten Fits Me has 11 employees as of Sep 24. The total employee count is 8.0% lower than what it was in Sep 23. Here is Rakuten Fits Me's employee count trend over the years:

Employee count trend for Rakuten Fits Me

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Top competitors of Rakuten Fits Me include CLO Virtual Fashion, True Fit and Metadome. Here is the list of Top 10 competitors of Rakuten Fits Me, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	CLO Virtual Fashion 2009, Seoul (South Korea), Series D	Developer of 3D fashion design software for virtual garment creation	$34M	Epic Games, Atinum Investment & 7 others	63/100
2nd	True Fit 2009, Boston (United States), Series C	Provider of an AI sizing platform for apparel and footwear retailers	$152M	Georgian, Signal Peak & 11 others	63/100
3rd	Metadome 2016, San Mateo (United States), Series A	Provider of XR and AI platform for immersive customer experiences	$10.6M	Chiratae Ventures, Lenskart Vision Fund & 34 others	57/100
4th	Doji 2024, New York City (United States), Seed	Provider of a platform for fashion exploration and self-expression	$14M	Thrive Capital, Seven Seven Six & 1 others	56/100
5th	Tryndbuy 2018, Delhi (India), Seed	Developer of an AI platform for virtual try-on and media	$6.32M	Yali Capital, Venture Catalysts & 15 others	51/100
6th	Bodd 2013, Prahran (Australia), Series A	Manufacturer of 3D body scanners for diversified applications	$14.9M	Blue Sky Capital Strategies, Ellerston Capital ... & 3 others	50/100
7th	Virtusize 2011, Stockholm (Sweden), Acquired	eCommerce fitting application	$1.55M	Almi Invest, VentureOut & 1 others	49/100
8th	MemoMi 2012, Palo Alto (United States), Acquired	AR & AI mirror software transforming luxury shopping with personalized experiences	-	-	47/100
9th	Zelig Technology 2021, Los Angeles (United States), Series A	AI-based virtual try-on solutions for fashion businesses	$15M	Hilco	46/100
10th	Fibbl 2021, Stockholm (Sweden), Seed	Provider of AR-based virtual trial solutions for e-commerce businesses	$7.42M	Industrifonden	46/100
35th	Rakuten Fits Me 2009, London (United Kingdom), Acqui-Hired	Virtual Fitting Room technology provider	$16M	Conor, Upstage Ventures & 3 others	35/100