When was Rareform founded?

Rareform was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Rareform located?

Rareform is headquartered in Santa Monica, United States. It is registered at Agoura Hills, California.

How many employees does Rareform have?

As of May 31, 2026, the latest employee count at Rareform is 34.

Is Rareform a funded company?

Rareform is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on 2012.

When was the latest funding round of Rareform?

Rareform's latest funding was a $***** Seed round on 2012, with participation from 0 investor.

Where does Rareform rank among its competitors?

Rareform ranks 24th amongst 98 active competitors, of which 11 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Senreve, which secured $16.7M in Nov, 2019.

Who are the top competitors of Rareform?

Rareform's top competitors include DAGNE DOVER, The Ridge and Senreve. Among them, Senreve secured the most recent funding round in November, 2019.

Rareform - 2026 Company Profile, Team, Funding & Competitors

Company Details

Upcycled billboard bags and accessories, one-of-a-kind, sustainable, and colorful. The company transforms discarded billboards into unique, durable, and water-resistant bags and accessories. This innovative approach to recycling gives new life to vinyl materials, creating original products that are both eco-friendly and stylish. The business model focuses on sustainability and reducing waste by collecting billboards and repurposing them into various items, including totes, slings, backpacks, coolers, organizers, and stationery. Each item is hand-cut and sewn, ensuring that every piece is one-of-a-kind. The company emphasizes ethical working conditions and offers a diverse range of products, allowing customers to choose a bag that reflects their individual style while supporting environmental responsibility. They offer corporate gifting options, recycling partnerships, and a rewards program. Customers can log in, add items to their cart, and check out easily.

Website: www.rareform.com/
Social
Email ID: *****@rareform.com
Registered Address: Agoura Hills, California

Key Metrics

Founded Year

2012

Location

Santa Monica, United States

Stage

Seed

Total Funding

$150K in 1 round

Latest Funding Round

Seed, 2012, $*****

Investors

White Road Investments & 1 more

Ranked

24^th among 98 active competitors

Employee Count

34 as on May 31, 2026

Similar Companies

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View Rareform's full profile

Rareform is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
RAREFORM LLC CIN: 450912129 , United States, Active	Feb 23, 2011	-	22 (As on Dec 31, 2024)	-

Rareform has raised a total funding of $150K over 1 round. Rareform has 2 institutional investors.

Here is the list of recent funding rounds of Rareform:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2012	1611	Seed	1702	5357	5712	5756

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View details of Rareform's funding rounds and investors

The founders of Rareform are Alec Avedissian, Ryan Judy and Aric Avedissian.

Here are the details of Rareform's key team members:

Alec Avedissian: Founder & CEO of Rareform.
Ryan Judy: Co-Founder of Rareform.
Aric Avedissian: Co-Founder of Rareform.
Contact Info: 1 email address

View details of Rareform's Founder profiles and Board Members

Rareform's employee count trend

Rareform has 34 employees as of May 26. Here is Rareform's employee count trend over the years:

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Top competitors of Rareform include DAGNE DOVER, The Ridge and Senreve. Here is the list of Top 10 competitors of Rareform, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	DAGNE DOVER 2012, New York City (United States), Seed	Problem-solving bags designed for modern movement, sustainability, and organization	$1.25M	FJ Labs, 2020 Ventures & 7 others	55/100
2nd	The Ridge 2013, Santa Monica (United States), Unfunded	Internet first brand offering fashion accessories	-	-	48/100
3rd	Senreve 2015, San Francisco (United States), Series A	Luxury handbags and accessories designed for the multifaceted modern woman	$23M	Norwest, Long Venture Partners & 3 others	47/100
4th	MZ Wallace 2000, New York City (United States), Unfunded	Luxury handbags and accessories designed for a modern, dynamic lifestyle	-	-	43/100
5th	Lo & Sons 2010, New York City (United States), Unfunded	Thoughtfully designed, sustainably made travel bags and accessories for modern lifestyles	-	-	35/100
6th	RuMe 2008, Centennial (United States), Series A	Manufactures reusable shopping bags, grocery bags and tote bags	$5.35M	MVC Capital, PineBridge Investments & 2 others	33/100
7th	Gigi Hill 2009, Yorba Linda (United States), Series A	Diverse product range: bags, beauty, health, wellness, and stylist opportunity	$4M	Maveron	33/100
8th	BEIS 2017, El Segundo (United States), Funding Raised	Internet-first brand offering multi-category bags	-	The Najafi Companies	32/100
9th	Pop & Suki 2016, Los Angeles (United States), Funding Raised	Internet first brand offering bags	-	Bracket Capital	30/100
10th	Fashunc 2012, Suwanee (United States), Unfunded	Internet-first brand of multi-category bags for women	-	-	30/100
24th	Rareform 2012, Santa Monica (United States), Seed	Upcycled billboard bags and accessories, one-of-a-kind, sustainable, and colorful	$150K	White Road Investments, O’Leary Ventures	26/100