Where is Redline located?

Redline is headquartered in Haddonfield, United States. It is registered at Haddonfield, New Jersey.

How many employees does Redline have?

As of Mar 31, 2026, the latest employee count at Redline is 256.

Is Redline a funded company?

Redline is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Redline rank among its competitors?

Redline ranks 91st amongst 598 active competitors, of which 32 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was TruVideo, which secured $40M in Dec, 2024.

Who are the top competitors of Redline?

Redline's top competitors include MotorK, CDK Global and myKaarma. Among them, TruVideo secured the most recent funding round in December, 2024.

Redline - 2026 Company Profile, Team, Funding & Competitors

Redline is a funded company based in Haddonfield (United States), founded in 2007 by Marc Rubino. It operates as a SaaS-driven marketing & customer engagement solutions for automotive dealerships. The company has 598 active competitors, including 32 funded and 72 that have exited. Its top competitors include companies like MotorK, CDK Global and myKaarma.

Company Details

SaaS-driven marketing & customer engagement solutions for automotive dealerships. Specialize in automotive photography & data collection. Product offering includes Turn-A-Car: a merchandising solution, TextUps: SMS-based lead generation program, and ReelUps: live-video solution for customer engagement. Also provides custom dealership websites, web pages, and search engines.

Website: redlineadvantage.com
Social
Phone Number: +1 **********
Registered Address: Haddonfield, New Jersey

Key Metrics

Founded Year

2007

Location

Haddonfield, United States

Stage

Funding Raised

Investors

Aspect Investors & 2 more

Ranked

91^st among 598 active competitors

Employee Count

256 as on Mar 31, 2026

Similar Companies

MotorK & 440 more

View Redline's full profile

Redline is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
REDLINE AUTOMOTIVE MERCHANDISING CIN: 454135566 , United States, Active	Dec 31, 1999	-	164 (As on Dec 31, 2024)	-
Redline Automotive Merchandising, LLC CIN: 45-4135566 , United States, Active	Dec 31, 2006	-	-	-

Redline is a funded company. Redline has 3 institutional investors.

View details of Redline's funding rounds and investors

The founders of Redline is Marc Rubino.

Here are the details of Redline's key team members:

Marc Rubino: Founder & CEO of Redline.
Contact Info: 1 email address

View details of Redline's Founder profiles and Board Members

Redline's employee count trend

Redline has 256 employees as of Mar 26. Here is Redline's employee count trend over the years:

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Top competitors of Redline include MotorK, CDK Global and myKaarma. Here is the list of Top 10 competitors of Redline, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MotorK 2010, London (United Kingdom), Public	Cloud based digital marketing solutions for the automotive industry	$14.2M	Zobito, 83NORTH & 9 others	71/100
2nd	CDK Global 1972, Hoffman Estates (United States), Acquired	Platform offering software and services for automotive retail operations	-	Elliott Management, Sachem Head & 1 others	69/100
3rd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	62/100
4th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	58/100
5th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Autotech Ventures & 3 others	58/100
6th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Target Global & 4 others	58/100
7th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
8th	PureCars 2007, Charleston (United States), Acquired	Provider of data-driven digital marketing and business intelligence solutions for dealerships	$10M	Pittco, Generate Ventures & 5 others	53/100
9th	AUTOROLA Group 2001, Odense (Denmark), Acquired	Vehicle remarketing solution for auto-dealers	-	-	53/100
10th	AutoAlert 2002, Irvine (United States), Acquired	Data-driven software solutions empowering automotive dealerships to enhance customer experiences	-	HGGC	53/100
91st	Redline 2007, Haddonfield (United States), Funding Raised	SaaS-driven marketing & customer engagement solutions for automotive dealerships	-	Aspect Investors, Search Fund Partners & 1 others	32/100