Reebok - About the company
Reebok is an acquired company based in Boston (United States), founded in 1958 by Jeff Foster. It operates as an Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities. , with last known valuation of $*****. The company has 768 active competitors, including 56 funded and 93 that have exited. Its top competitors include companies like PUMA, Adidas Group and adidas.
Company Details
Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities. It offers a range of iconic shoes, apparel, and gear for both men and women that focuses on empowering individuals to take control of their fitness and wellness journey. It is a brand for both casual and serious athletes alike.
- Website
- www.reebok.com/
- Email ID
- *****@reebok.com
Key Metrics
Founded Year
1958
Location
Boston, United States
Stage
Acquired
Last Known Valuation
$***** as on Jan 01, 2019
Investors
Ranked
18th among 768 active competitors
Employee Count
4,049 as on Aug 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Authentic Games (Feb 22, 2021)
Legal entities associated with Reebok
Reebok is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
AUTHENTIC BRANDS GROUP LLC CIN: 4789754 , United States, Active | Feb 17, 2010 | - | - | - |
RILUK IPCO LIMITED CIN: 13637641 , United Kingdom, Active | Sep 21, 2021 | - | 12 (As on Dec 31, 2023) |
Reebok's acquisition details
Reebok got acquired by Authentic Games on Feb 22, 2021 at an acquisition amount of $*****.
Click here to take a look at Reebok's acquisition in detail
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Reebok's funding and investors
Reebok is a funded company. Reebok has 1 institutional investor.
View details of Reebok's funding rounds and investors
Reebok's founders and board of directors
Founder? Claim ProfileThe founders of Reebok is Jeff Foster.
Here are the details of Reebok's key team members:
- Jeff Foster: Former Co-Founder of Reebok and founder of 2 other companies, Reebok and Reebok. Contact Info: 1 email address
View details of Reebok's Founder profiles and Board Members
Reebok's employee count trend
Reebok has 4,049 employees as of Aug 26. Here is Reebok's employee count trend over the years:
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Reebok's Competitors and alternates
Top competitors of Reebok include PUMA, Adidas Group and adidas. Here is the list of Top 10 competitors of Reebok, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | PUMA 1948, United States, Public | Retailer of clothing, shoes, and accessories for men, women, and kids | - | 73/100 | |
2nd | Adidas Group 1924, Herzogenaurach (Germany), Public | Internet first brand of sportswear apparel for men and women | - | 73/100 | |
3rd | Athletic and sports lifestyle brand | - | 70/100 | ||
4th | Under Armour 1996, Baltimore (United States), Public | Online retailer of athletic apparel, footwear, accessories, and sports equipment | - | 69/100 | |
5th | Gymshark 2012, Solihull (United Kingdom), Series A | Performance-focused activewear brand creating functional, stylish gym and athleisure clothing | $261M | 68/100 | |
6th | A brand offering premium sportswear and activewear for men and women. | $195M | 67/100 | ||
7th | The North Face 1968, Uvalde (United States), Acquired | Internet first brand of sportswear apparel for men and women | - | 66/100 | |
8th | Vuori 2015, Encinitas (United States), Series C | Online retailer of athletic clothing and activewear apparel for performance | $1.27B | 64/100 | |
9th | Dsw 1969, Columbus (United States), Public | A retailer offering branded shoes for men, women, and children | - | 64/100 | |
10th | Decathlon 1976, San Francisco (United States), Funding Raised | Retailer of sporting goods | - | 63/100 | |
18th | Reebok 1958, Boston (United States), Acquired | Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities | - | 58/100 |
Looking for more details on Reebok's competitors? Click here to see the top ones
Reebok's Investments and acquisitions
Reebok has a total of 1 investment in Handstand. Reebok has not made any acquisitions as of now.Reports related to Reebok
Here is the latest report on Reebok's sector:
News related to Reebok
Media has covered Reebok for a total of 27 events in the last 1 year, 14 of them have been about company updates and 8 about partnerships.
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Reebok Delivers 30% Quarterly Growth as ABLBL Accelerates Store RolloutApparelResources•Jun 15, 2026•Reebok
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Reebok Partners with Wholesale Sports for Hockey Equipment RelaunchWebwire•Apr 09, 2026•WSI Sports, Reebok
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Jerai Fitness unveils Reebok-branded gym equipment in IndiaOdishaDiary•Mar 31, 2026•Jerai Fitness, Reebok
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Reebok Expands Football Roster with Signing of Elite European Defender Trevoh ChalobahBusinessnewsthisweek•Mar 12, 2026•Reebok
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Reebok Launches New Budget Rush Smartwatch for $69.99Notebookcheck Publishing GmbH•Feb 18, 2026•Reebok
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New Reebok Stride Smartwatch Packs AMOLED, GPS, and Bluetooth Calling at $99Gizmochina•Feb 18, 2026•Reebok
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