When was Under Armour founded?

Under Armour was founded in 1996.

Where is Under Armour located?

Under Armour is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland.

How many employees does Under Armour have?

As of Aug 31, 2026, the latest employee count at Under Armour is 13133.

Is Under Armour a funded company?

Under Armour is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round.

When was the latest funding round of Under Armour?

Under Armour's latest funding was a $***** Post IPO round on May 22, 2020, with participation from 0 investor.

What is the annual revenue of Under Armour?

Annual revenue of Under Armour is more than $1B as on Mar 31, 2026

Where does Under Armour rank among its competitors?

Under Armour ranks 5th amongst 1283 active competitors, of which 83 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Castore, which secured $122M in May, 2026.

Who are the top competitors of Under Armour?

Under Armour's top competitors include PUMA, Adidas Group and Castore. Among them, Castore secured the most recent funding round in May, 2026.

Under Armour - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Online retailer of athletic apparel, footwear, accessories, and sports equipment. It offers items for men, women, and children. Product categories include baselayer, hoodies, jackets, pants, shirts, shoes, shorts, and underwear. The retailer provides gear for various sports, such as baseball, basketball, fishing, football, golf, hiking, running, soccer, training, and volleyball.

Website: www.underarmour.com/en-us/
Social
Email ID: *****@underarmour.com
Phone Number: +1 **********
Registered Address: Baltimore, Maryland

Key Metrics

Founded Year

1996

Location

Baltimore, United States

Stage

Public

Latest Funding Round

Post IPO, May 22, 2020, $*****

Investors

JSP Ventures & 2 more

Ranked

5^th among 1283 active competitors

Annual Revenue

$1B+ as on Mar 31, 2026

Employee Count

13,133 as on Aug 31, 2026

Investment & Acquisitions

Unless Collective & 5 more

Similar Companies

PUMA & 1424 more

Exit Details

Public

View Under Armour's full profile

Under Armour is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UNDER ARMOUR INDIA TRADING PRIVATE LIMITED CIN: U51909DL2018FTC340615 , India, Active	Oct 16, 2018	0 - ₹10 Cr (As on Mar 31, 2025)	1 (As on Dec 01, 2021)
Under Armour Sports Southeast Asia Pte Ltd CIN: 53257464L , Singapore, Active	Mar 24, 2014	-	-
Under Armour, Inc. CIN: 521990078 , United States, Active	Dec 31, 1999	$1B+ (As on Mar 31, 2026)	12621 (As on Dec 31, 2024)	-

Under Armour got listed on Nov 18, 2005.

Click here to take a look at Under Armour's IPO in detail

Under Armour has raised funding over 2 rounds. Under Armour has 3 institutional investors.

Here is the list of recent funding rounds of Under Armour:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 22, 2020	2436998	Post IPO	2188968	4154344	1580264	2803486

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View details of Under Armour's funding rounds and investors

The founders of Under Armour is Kevin A Plank.

Here are the details of Under Armour's key team members:

Kevin A Plank: Founder of Under Armour and founder of 3 other companies, MapMyWalk, Under Armour and Sagamore Ventures.
Contact Info: 2 email addresses

View details of Under Armour's Founder profiles and Board Members

Under Armour's employee count trend

Under Armour has 13,133 employees as of Aug 26. Here is Under Armour's employee count trend over the years:

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Top competitors of Under Armour include PUMA, Adidas Group and Castore. Here is the list of Top 10 competitors of Under Armour, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PUMA 1948, United States, Public	Retailer of clothing, shoes, and accessories for men, women, and kids	-	Relentless Consumer Partners, Groupe Artemis ... & 3 others	73/100
2nd	Adidas Group 1924, Herzogenaurach (Germany), Public	Internet first brand of sportswear apparel for men and women	-	CNP, Triodos Investment Management & 2 others	73/100
3rd	Castore 2016, London (United Kingdom), Series D	Internet-first brand of sportswear for men and women	$197M	The Raine Group, BNP Paribas & 21 others	70/100
4th	Technosport 2015, Bengaluru (India), Series A	Online brand offering multi-category sports wear for men and women	$32.4M	A91 Partners, Prachi Exports & 20 others	69/100
5th	Under Armour 1996, Baltimore (United States), Public	Online retailer of athletic apparel, footwear, accessories, and sports equipment	-	JSP Ventures, Rosewood Capital & 1 others	68/100
6th	Gymshark 2012, Solihull (United Kingdom), Series A	Performance-focused activewear brand creating functional, stylish gym and athleisure clothing	$261M	General Atlantic, Francisfamilyoffice & 1 others	68/100
7th	Lululemon 1998, Vancouver (Canada), Public	A brand offering premium sportswear and activewear for men and women.	$195M	Advent International, Highland Capital Partners ... & 4 others	67/100
8th	CAVA Athleisure 2020, Bengaluru (India), Series A	Retailer of athletic apparel and activewear	$5.49M	Sharrp Ventures, Spring & 11 others	66/100
9th	The North Face 1968, Uvalde (United States), Acquired	Internet first brand of sportswear apparel for men and women	-	FS Investors	66/100
10th	Vuori 2015, Encinitas (United States), Series C	Online retailer of athletic clothing and activewear apparel for performance	$1.27B	General Atlantic, SoftBank Vision Fund & 3 others	64/100

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Under Armour has made 2 investments in companies including Rewire Fitness App and Happay China. Under Armour has also acquired 4 companies including Unless Collective and Gritness.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 06, 2024	Acquisition	Unless Collective	2020	Canada
Sep 14, 2021	Investments	Rewire Fitness App	2009	New York City (United States)
Aug 13, 2021	Investments	Happay China	2020	Pudong (China)