When was Relative Insight founded?

Relative Insight was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Relative Insight located?

Relative Insight is headquartered in Lancaster, United Kingdom. It is registered at Infolab21 Bailrigg, Lancaster, England, LA1 4WA.

Who is the current CEO of Relative Insight?

Ben Hookway of Relative Insight. They are also an angel investors in 1 startup.

Which legal entities is Relative Insight associated with?

Relative Insight is associated with RELATIVE INSIGHT LIMITED.

How many employees does Relative Insight have?

As of May 31, 2022, the latest employee count at Relative Insight is 67.

Is Relative Insight a funded company?

Relative Insight is a funded company, having raised a total of $7.82M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 01, 2012.

When was the latest funding round of Relative Insight?

Relative Insight's latest funding was a $***** Series B round on Mar 29, 2022, with participation from 1 investor. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $21.1M in funding in 2026 to date.

Where does Relative Insight rank among its competitors?

Relative Insight ranks 11th amongst 263 active competitors, of which 48 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Marketing Evolution, which secured $13.9M in Nov, 2025.

Who are the top competitors of Relative Insight?

Relative Insight's top competitors include InMarket, data.ai and Market Logic. Among them, Marketing Evolution secured the most recent funding round in November, 2025.

Relative Insight - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Relative Insight is a web based platform that turns language into data, to provide intelligence on consumers and competitors. Conducts algorithmically powered contextual comparison of brand marketing output to allow one brand to measure its own marketing messaging against rivals and its own messaging across multiple channels. Pulls language from any digital source and analyses across chosen dimensions, channel, competitor, time, consumer group to identify patterns and behaviors. HSBC, F1, Sky are some of its clients.

Website: relativeinsight.com
Social
Email ID: *****@relativeinsight.com
Phone Number: +44 **********
Registered Address: Infolab21 Bailrigg, Lancaster, England, LA1 4WA

Key Metrics

Founded Year

2012

Location

Lancaster, United Kingdom

Stage

Series B

Total Funding

$7.82M in 5 rounds

Latest Funding Round

Series B, Mar 29, 2022, $*****

Investors

Northern Powerhouse Investment Fund & 22 more

Ranked

11^th among 263 active competitors

Employee Count

67 as on May 31, 2022

Similar Companies

InMarket & 356 more

View Relative Insight's full profile

Relative Insight is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
RELATIVE INSIGHT LIMITED CIN: 6236082 , Germany, Active		-	67 (As on Apr 30, 2021)

Relative Insight has raised a total funding of $7.82M over 5 rounds. Its first funding round was on Jul 01, 2012. Its latest funding round was a Series B round on Mar 29, 2022 for $*****. 1 investor participated in its latest round. Relative Insight has 9 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of Relative Insight:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 29, 2022	2093353	Series B	1224211	9102000	7759629	7932986
Oct 15, 2019	1469581	Conventional Debt	1324114	3870150	5914248	Maven Capital Partners
Oct 15, 2019	1166324	Series A	6959685	3690432	Northern Powerhouse Investment Fund	4501296

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View details of Relative Insight's funding rounds and investors

The founders of Relative Insight are James Walkerdine and Phil Greenwood. Ben Hookway is the CEO of Relative Insight.

Here are the details of Relative Insight's key team members:

James Walkerdine: Founder and Chief Operating Officer of Relative Insight. They serve on the board of 1 company.
Contact Info: 1 phone number
Phil Greenwood: Co-Founder & CTO of Relative Insight and founder of 1 other company. They serve on the board of 1 company.
Ben Hookway: CEO of Relative Insight. They are also an angel investor in 1 startup and serve on the board of 1 company.

Relative Insight's Board of Directors

Relative Insight's board has 3 active members. James Walkerdine, Phil Greenwood and Ben Hookway are part of team.

Here is the list of Relative Insight's board of directors:

Name	Type	Representing	Status	Duration
James Walkerdine	Team	-	Current	18y 10m
Phil Greenwood	Team	-	Current	17y 5m
giwd{rl	Team	-	Current	6y 3m
rqdnxrw	Independent board member	-	Past	1y 4m
ipsbnrj	Independent board member	-	Past	7y 5m
obhrnqa	Independent board member	-	Past	2y 2m
revrion	Independent board member	-	Past	5y 8m

View details of Relative Insight's Founder profiles and Board Members

Relative Insight's employee count trend

Relative Insight has 67 employees as of May 22. The total employee count is 40.0% more than what it was in May 21. Here is Relative Insight's employee count trend over the years:

Employee count trend for Relative Insight

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Top competitors of Relative Insight include InMarket, data.ai and Market Logic. Here is the list of Top 10 competitors of Relative Insight, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	63/100
2nd	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Greycroft, Sequoia Capital & 16 others	62/100
3rd	Market Logic 2005, Chicago (United States), Series C	Provider of AI-powered market and competitive intelligence platform for businesses	$50.3M	Bmp Ventures, Summit Partners & 3 others	59/100
4th	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	OpenView, CPP Investments	57/100
5th	AMPLYFI 2015, Cardiff (United Kingdom), Series A	AI-based business intelligence platform	$11.8M	Finance Wales, QBN Capital & 5 others	56/100
6th	Marketing Evolution 2000, New York City (United States), Series D	AI operating system for marketing, connecting data and driving intelligent decisions	$72.7M	Insight Partners, Energy Impact Partners & 2 others	55/100
7th	MarketShare 2005, Los Angeles (United States), Acquired	Predictive Analytics software	$124M	FTV Capital, Elevation Partners & 4 others	55/100
8th	Analytic Edge 2015, Singapore (Singapore), Acquired	AI based platform offering solutions for marketing and customer intelligence	-	-	54/100
9th	Keen 2010, Durham (United States), Series B	Provider of a platform for marketing mix modeling and planning	$17.7M	Ballast Point Ventures, Spring Mountain Capital ... & 1 others	54/100
10th	Contify 2009, Burlington (United States), Unfunded	AI-powered platform delivering market and competitive intelligence insights	-	-	54/100
11th	Relative Insight 2012, Lancaster (United Kingdom), Series B	Platform offering language analytics engine to optimize marketing	$7.82M	YFM Equity Partners, R/GA Ventures & 21 others	53/100