When was Reward founded?

Reward was founded in 2001 and raised its 1st funding round 19 years after it was founded.

Where is Reward located?

Reward is headquartered in London, United Kingdom.

Which legal entities is Reward associated with?

Reward is associated with REWARD LOYALTY UK LIMITED and 2 others.

How many employees does Reward have?

As of Sep 30, 2026, the latest employee count at Reward is 284.

Is Reward a funded company?

Reward is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 24, 2020.

When was the latest funding round of Reward?

Reward's latest funding was a $***** Seed round on May 22, 2024, with participation from 1 investor. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $241M in funding in 2026 to date.

Where does Reward rank among its competitors?

Reward ranks 10th amongst 243 active competitors, of which 58 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Kurtosys, which secured $3M in Aug, 2026.

Who are the top competitors of Reward?

Reward's top competitors include Affinity Solutions, Quotient and ActiveViam. Among them, Kurtosys secured the most recent funding round in August, 2026.

Reward - 2026 Company Profile, Team, Funding & Competitors

Q: Is Reward an acquired company?

Reward got acquired by Rezolve on Feb 10, 2026.

Reward is an acquired company based in London (United Kingdom), founded in 2001 by Gavin Dein. It operates as a Provider of customer engagement and commerce media platform for businesses. Reward has raised an undisclosed amount in funding from Verisk. The company has 243 active competitors, including 58 funded and 34 that have exited. Its top competitors include companies like Affinity Solutions, Quotient and ActiveViam.

Company Details

Provider of customer engagement and commerce media platform for businesses. The platform offers solutions for banks to deepen customer relationships. It also provides retailers with tools to develop personalized customer propositions. The platform uses data and artificial intelligence for targeting and personalized offers. It aims to turn transactions into customer engagement moments.

Website: rewardinsight.com
Social
Email ID: *****@rewardinsight.com

Key Metrics

Founded Year

2001

Location

London, United Kingdom

Stage

Acquired

Latest Funding Round

Seed, May 22, 2024, $*****

Investors

Verisk & 8 more

Ranked

10^th among 243 active competitors

Employee Count

284 as on Sep 30, 2026

Investment & Acquisitions

HD Insights & 1 more

Similar Companies

Affinity Solutions & 327 more

Exit Details

Acquired by Rezolve (Feb 10, 2026)

View Reward's full profile

Reward is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
REWARD LOYALTY UK LIMITED CIN: 10701520 , United Kingdom, Active	Mar 30, 2017	£10M - £50M (As on Apr 30, 2025)	-
REWARD INTELLIGENCE LIMITED CIN: 11755973 , United Kingdom, Active	Jan 07, 2019	£0 - £1M (As on Jan 31, 2023)	-
SPORTS LOYALTY CARD LIMITED CIN: 4158111 , Germany, Active	Feb 20, 2001	£10M - £50M (As on Apr 30, 2023)	112 (As on Jan 31, 2022)

Reward got acquired by Rezolve on Feb 10, 2026 at an acquisition amount of $*****.

Click here to take a look at Reward's acquisition in detail

Reward has raised funding over 2 rounds. Its first funding round was on Nov 24, 2020. Its latest funding round was a Seed round on May 22, 2024 for $*****. 1 investor participated in its latest round. Reward has 8 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Reward:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 22, 2024	6094234	Seed	9756163	9861031	6042159	8353749
Nov 24, 2020	6620071	Seed	3318128	9888348	Verisk	2033599

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View details of Reward's funding rounds and investors

The founders of Reward is Gavin Dein.

Here are the details of Reward's key team members:

Gavin Dein: Founder and Deputy Chairman of Reward.

View details of Reward's Founder profiles and Board Members

Reward's employee count trend

Reward has 284 employees as of Sep 26. Here is Reward's employee count trend over the years:

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Top competitors of Reward include Affinity Solutions, Quotient and ActiveViam. Here is the list of Top 10 competitors of Reward, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Affinity Solutions 2005, New York City (United States), Series B	Provider of consumer purchase insights and card-linked engagement solutions	$68.5M	Structural Capital	65/100
2nd	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	62/100
3rd	ActiveViam 2005, New York City (United States), Acquired	Cloud based data analytics and decision support software for financial services industry	-	Guidepost Growth Equity, Europa	62/100
4th	Kard 2015, New York City (United States), Acquired	Network providing transaction data to facilitate personalized consumer reward programs	$38M	Underscore VC, Tiger Global Management & 7 others	61/100
5th	Extend 2017, New York City (United States), Series B	Provider of virtual credit cards and spend management platform for businesses	$88.8M	Point72 Ventures, B Capital & 13 others	61/100
6th	Kurtosys 2002, London (United Kingdom), Public	Cloud-based digital marketing for asset managers	$28.3M	Triangle Peak Partners, Vistara Growth & 3 others	60/100
7th	Datamaran 2014, London (United Kingdom), Series C	Provider of an AI platform for environmental, social, and governance insights	$53.6M	Morgan Stanley, West Hill Capital & 5 others	60/100
8th	Cardlytics 2008, Atlanta (United States), Public	Provider of card-linked marketing platform and retail media network solutions	$178M	Kinetic Ventures, Canaan & 15 others	59/100
9th	Cartera 2005, Lexington (United States), Acquired	Cloud based platform offering card linked customer loyalty	$51.2M	Venture Capital Fund of New England, Dace Ventures ... & 4 others	58/100
10th	Reward 2001, London (United Kingdom), Acquired	Provider of customer engagement and commerce media platform for businesses	-	Experian Plc, Verisk & 7 others	57/100