Affinity Solutions - About the company
Affinity Solutions is a series B company based in New York City (United States), founded in 2005 by Jonathan Silver. It operates as a Provider of consumer purchase insights and card-linked engagement solutions. Affinity Solutions has raised $68.5M in funding. The company has 1247 active competitors, including 198 funded and 85 that have exited. Its top competitors include companies like User Testing, Qualtrics and Ai Palette.
Company Details
Provider of consumer purchase insights and card-linked engagement solutions. The company offers tools for consumer purchase data, purchase lift analysis, and audience creation. It delivers solutions for bank campaigns, brands, media, retail, and quick-service restaurants. Consulting and investment services are also available. The company provides insights to action through data and technology.
- Website
- www.affinity.solutions/
- Registered Address
- Centennial,Colorado
Key Metrics
Founded Year
2005
Location
New York City, United States
Stage
Series B
Total Funding
$68.5M in 7 rounds
Latest Funding Round
Investors
Ranked
17th among 1247 active competitors
Employee Count
294 as on Sep 30, 2026
Similar Companies
Legal entities associated with Affinity Solutions
Affinity Solutions is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
AFFINITY SOLUTIONS, INC. CIN: 841473741 , United States, Active | - | 9 (As on Dec 31, 2019) | - |
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Affinity Solutions's funding and investors
Affinity Solutions has raised a total funding of $68.5M over 7 rounds. Its first funding round was on Jul 27, 2011. Affinity Solutions has 1 institutional investor.
Here is the list of recent funding rounds of Affinity Solutions:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 21, 2019 | 1418449 | Series B | 9510361 | 5018724 | 2738418 | 7706297 |
Aug 15, 2017 | 3530642 | Series B | 2760165 | 1725826 | 1656583 | 3223357 |
May 11, 2016 | 7900128 | Series B | 3613504 | 5254449 | 4472310 | 9057122 |
View details of Affinity Solutions's funding rounds and investors
Affinity Solutions' founders and board of directors
Founder? Claim ProfileThe founders of Affinity Solutions is Jonathan Silver.
Here are the details of Affinity Solutions' key team members:
- Jonathan Silver: Founder & CEO of Affinity Solutions. Contact Info: 1 email address
View details of Affinity Solutions's Founder profiles and Board Members
Affinity Solutions' employee count trend
Affinity Solutions has 294 employees as of Sep 26. Here is Affinity Solutions's employee count trend over the years:
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Affinity Solutions's Competitors and alternates
Top competitors of Affinity Solutions include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of Affinity Solutions, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | User Testing 2007, San Francisco (United States), Acquired | Provider of platform for gathering and analyzing user experience feedback | $148M | 80/100 | |
2nd | Qualtrics 2002, Provo (United States), Acquired | Provider of experience management software facilitating customer, employee, and market research | $400M | 76/100 | |
3rd | Ai Palette 2018, Singapore (Singapore), Acquired | AI-powered platform for CPG innovation, trend discovery, and product development | $12.7M | 71/100 | |
4th | Faraday 2012, Burlington (United States), Series A | AI-based platform providing consumer insights to enterprises | $12M | 69/100 | |
5th | dscout 2011, Chicago (United States), Series C | Provider of a platform for conducting and analyzing user experience research | $81M | 68/100 | |
6th | Black Swan Data 2011, London (United Kingdom), Acquired | Online data analytics platform | $26.5M | 68/100 | |
7th | NielsenIQ 1923, Chicago (United States), Public | Provider of market measurement, consumer behavior insights, and brand analytics | - | - | 66/100 |
8th | Tavily 2023, New York City (United States), Acquired | AI based research engine optimised for AI agents and LLMs | $25M | 66/100 | |
9th | Quotient 1998, Cincinnati (United States), Acquired | Provider of retail media networks digital incentives and advertising technology | $250M | 66/100 | |
10th | Market research platform | $26.4M | 66/100 | ||
17th | Affinity Solutions 2005, New York City (United States), Series B | Provider of consumer purchase insights and card-linked engagement solutions | $68.5M | 64/100 |
Looking for more details on Affinity Solutions's competitors? Click here to see the top ones
Affinity Solutions's Investments and acquisitions
Affinity Solutions has made no investments or acquisitions yet.
Reports related to Affinity Solutions
Here is the latest report on Affinity Solutions's sector:
News related to Affinity Solutions
Media has covered Affinity Solutions for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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Affinity Solutions Expands Retail Monitor Dataset to Better Represent U.S. Consumer SpendingBusiness Wire•Oct 08, 2026•Affinity Solutions
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Comcast Advertising and Affinity Solutions Partner to Enhance TV Advertising with Purchase-Based PrecisionBusiness Wire•Jun 09, 2026•Comcast Advertising, Affinity Solutions
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Affinity Solutions' Consumer Purchase Audiences Now on Microsoft Curate for CommerceDestinationcrm•Oct 07, 2025•Microsoft, Affinity Solutions
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Cint and Affinity Solutions Announce Strategic PartnershipGlobeNewswire•Oct 07, 2025•Affinity Solutions, Cint
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Affinity Solutions' Consumer Purchase Insights Now Accessible via AWS Clean RoomsBusiness Wire•Jun 12, 2025•Affinity Solutions, Amazon Web Services
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March Retail Sales Growth Accelerates Amidst Tariff ConcernsSGB Media•Apr 14, 2025•NRF, Affinity Solutions
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Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New PartnershipMarTech Series•Feb 25, 2025•Predactiv, Affinity Solutions
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Disney and Affinity partner on commerce media insightsResearch Live•Jun 20, 2024•Affinity Solutions, The Walt Disney Company
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Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and ActivationGlobeNewswire•Oct 16, 2023•Samba, Affinity Solutions
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