When was RoverTown founded?

RoverTown was founded in 2009 and raised its 1st funding round 4 years after it was founded.

Where is RoverTown located?

RoverTown is headquartered in St. Louis, United States.

How many employees does RoverTown have?

As of May 31, 2026, the latest employee count at RoverTown is 21.

Is RoverTown a funded company?

RoverTown is a funded company, having raised a total of $1.32M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2013.

When was the latest funding round of RoverTown?

RoverTown's latest funding was a $***** Seed round on Mar 13, 2015, with participation from 0 investor. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $759M in funding in 2026 to date.

Where does RoverTown rank among its competitors?

RoverTown ranks 2nd amongst 246 active competitors, of which 29 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Salla, which secured $130M in Mar, 2024.

Who are the top competitors of RoverTown?

RoverTown's top competitors include Poq, Salla and Identixweb. Among them, Salla secured the most recent funding round in March, 2024.

RoverTown - 2026 Company Profile, Team, Funding & Competitors

Company Details

Developer of mobile application platforms for convenience store retail businesses. These platforms provide digital storefront components and integration capabilities for third-party technology vendors. The software allows for the management of branding, promotional content, and customer features within mobile applications. Retailers utilize these tools to build and maintain digital interfaces for their customers.

Website: www.rovertown.com/
Social

Key Metrics

Founded Year

2009

Location

St. Louis, United States

Stage

Seed

Total Funding

$1.32M in 4 rounds

Latest Funding Round

Seed, Mar 13, 2015, $*****

Investors

Holton Capital Group & 4 more

Ranked

2^nd among 246 active competitors

Employee Count

21 as on May 31, 2026

Similar Companies

Plobal Apps & 24 more

View RoverTown's full profile

RoverTown is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROVER ENTERPRISES LLC CIN: 6328636 , United States, Active	Nov 16, 2021	-	-	-
Rover Enterprises LLC CIN: 900504312 , United States, Active	Dec 31, 2008	-	-	-

RoverTown has raised a total funding of $1.32M over 4 rounds. Its first funding round was on 2013. RoverTown has 5 institutional investors.

Here is the list of recent funding rounds of RoverTown:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 13, 2015	9321478	Seed	7961545	3359560	6245861	2541390
Jul 14, 2014	4498633	Angel	3488406	5336867	6214522	8021798
May 14, 2014	7429772	Grant (prize money)	5619213	1013445	5551208	Arch Grants

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View details of RoverTown's funding rounds and investors

The founders of RoverTown are Jeffry Harrison, Mike Philip and Michael Rzeznik.

Here are the details of RoverTown's key team members:

Jeffry Harrison: Co-Founder & COO of RoverTown.
Contact Info: 1 email address
Mike Philip: Co-Founder & CEO of RoverTown.
Contact Info: 1 email address
Michael Rzeznik: Co-Founder & CTO of RoverTown.
Contact Info: 1 email address

View details of RoverTown's Founder profiles and Board Members

RoverTown's employee count trend

RoverTown has 21 employees as of May 26. Here is RoverTown's employee count trend over the years:

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Top competitors of RoverTown include Poq, Salla and Identixweb. Here is the list of Top 10 competitors of RoverTown, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Poq 2011, London (United Kingdom), Series B	App commerce platform that enable retailers to create customized apps	$22.5M	Beringea, Seedcamp & 7 others	65/100
2nd	RoverTown 2009, St. Louis (United States), Seed	Developer of mobile application platforms for convenience store retail businesses	$1.32M	Holton Capital Group, Capital Innovators & 3 others	61/100
3rd	Salla 2016, Mecca (Saudi Arabia), Series B	Provider of mobile commerce storefront solutions for e-commerce businesses	$138M	STV, Raed Ventures & 5 others	52/100
4th	Identixweb 2017, Surat (India), Public	Shopify app development platform	-	-	50/100
5th	Plobal Apps 2014, Pune (India), Seed	Platform offering stores and brands to create custom mobile apps	$14.2M	Elevation Capital, Bessemer Venture Partners ... & 7 others	50/100
6th	Shopgate 2009, Butzbach (Germany), Series C	Provider of mobile-commerce-as-a-service platform for businesses	$22.4M	Creathor Venture, Northcap Partners & 1 others	50/100
7th	Zaapi 2020, Singapore (Singapore), Seed	Platform offering storefront solutions for online businesses	$4.5M	Global Founders Capital, Partech Partners ... & 8 others	49/100
8th	Appmaker 2013, Kochi (India), Seed	Platform offering mobile ecommerce tools and plugins for brands	$46K	Upekkha, Upekkha Accelerator & 6 others	49/100
9th	Grability 2013, Bogota (Colombia), Seed	Mobile commerce solution provider	$1.35M	Plug and Play Tech Center & 2 others	49/100
10th	Conductiv Software 2010, Incline Village (United States), Acquired	SaaS-based software suite solutions for retailers	$25.4M	St. Paul’s Lutheran Church, Telegraph Hill Partners ... & 1 others	49/100