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Rubans - About the company

Rubans is an acquired company based in Bengaluru (India), founded in 2014 by Chinu Kala. It operates as an Online platform of fashion and imitation jewelry. Rubans has raised $2.46M in funding from Flipkart, with last known valuation of $*****. The company has 1496 active competitors, including 54 funded and 59 that have exited. Its top competitors include companies like GIVA, BlueStone and CaratLane.

Company Details

Online platform of fashion and imitation jewelry. It offers a wide selection of jewelry sets, necklaces, earrings, bangles, bracelets, rings, and other accessories. The company features various collections catering to different styles and occasions, including ethnic, western, and bridal wear. Products are presented through online catalogs and e-commerce platforms, enabling customers to browse and purchase items conveniently. The business model focuses on direct-to-consumer sales through its website.
Website
rubans.in
Social
XFacebook
Email ID
*****@rubans.in
Phone Number
+91 **********
Registered Address
Plot no. A-5(B), NGEF Industrial Estate, Mahadevapura Road, White Field Road, Bengaluru, Karnataka, Mahadevapura, Bangalore, Bangalore North, Karnataka, India, 560048
Key Metrics
Founded Year
2014
Location
Bengaluru, India
Stage
Acquired
Total Funding
$2.46M in 1 round
Latest Funding Round
Last Known Valuation
$***** as on Jun 23, 2022
Investors
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
57 as on Aug 31, 2025
Similar Companies
Exit Details
Acquired by Ananta Capital (Jul 31, 2025)

Rubans's acquisition details

Rubans got acquired by Ananta Capital on Jul 31, 2025.
Click here to take a look at Rubans's acquisition in detail
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Rubans's funding and investors

Rubans has raised a total funding of $2.46M over 1 round. Its latest funding round was a Series A round on Jun 23, 2022 for $*****. 1 investor participated in its latest round. Rubans has 1 institutional investor.

Here is the list of recent funding rounds of Rubans:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 23, 2022
5269501
Series A
4066294
2783842
3364142
8506105
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Rubans' founders and board of directors

Founder? Claim Profile
The founders of Rubans is Chinu Kala. Chinu Kala is the CEO of Rubans.
Here are the details of Rubans' key team members:

Rubans' Board of Directors

Rubans's board has 2 active members. Chinu Kala is part of team and Kavita Rani Vig is independent board member.
Here is the list of Rubans' board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
9y 10m
Independent board member
-
Current
9y 10m

Rubans' employee count trend

Rubans has 57 employees as of Aug 25. The total employee count is 24.0% more than what it was in Aug 24. Here is Rubans's employee count trend over the years:
Employee count trend for Rubans
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Rubans's Competitors and alternates

Top competitors of Rubans include GIVA, BlueStone and CaratLane. Here is the list of Top 10 competitors of Rubans, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for GIVA
GIVA
2019, Bengaluru (India), Series C
Retailer of silver, gold, and lab-grown diamond jewellery
$133M
85/100
2nd
Logo for BlueStone
BlueStone
2011, Bengaluru (India), Public
Retailer of gold diamond platinum and gemstone jewellery and coins
$255M
83/100
3rd
Logo for CaratLane
CaratLane
2008, Chennai (India), Acquired
Internet-first brand offering precious jewelry products for men and women
$57.9M
75/100
4th
Logo for Palmonas
Palmonas
2022, Pune (India), Series B
Online retailer of demifine jewellery crafted with gold and silver
$47.3M
71/100
5th
Logo for Kalyan Jewellers
Kalyan Jewellers
1993, Thrissur (India), Public
Retail chain of jewellery
$321M
71/100
6th
Logo for Limelight
Limelight
2019, Mumbai (India), Series B
Online retailer of lab-grown diamond rings, earrings, pendants, and more
$77.9M
71/100
7th
Logo for Salty
Salty
2022, Delhi (India), Series A
Retailer of fashion accessories including jewelry watches sunglasses and scarves
$4.99M
67/100
8th
Logo for Senco Gold And Diamonds
Senco Gold And Diamonds
1994, Kolkata (India), Public
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women
$22.9M
67/100
9th
Logo for Aukera
Aukera
2023, Bengaluru (India), Series B
Brand offering lab-grown diamond jewellery including rings and pendants
$22M
66/100
10th
Logo for Jewelbox
Jewelbox
2022, Kolkata (India), Seed
Online platform offering lab-grown diamond jewellery
$3.62M
65/100
64th
Logo for Rubans
Rubans
2014, Bengaluru (India), Acquired
Online platform of fashion and imitation jewelry
$2.46M
44/100
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Rubans's Latest cap tables and shareholding

Founders (largest shareholder) own 72.90%, Enterprises own 19.00% and Other People own 8.10%. The net worth of Rubans's founders is INR 73.6Cr as of Jun 23, 2022.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
72.90%
73.6Cr
7465673
3381657
8701745
5956848
2722013
5087317
2930017
1978772
5910016
8370824
Enterprise
19.00%
19.2Cr
4947288
3303327
2966507
5541184
Other People
8.10%
8.18Cr
2027784
7181498
7174545
8902204
Total
100.00%
101Cr
1238414
6792998
4439317
8845732
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Rubans's Shareholding

Rubans's Investments and acquisitions

Rubans has made no investments or acquisitions yet.

Reports related to Rubans

Here is the latest report on Rubans's sector:

News related to Rubans

Media has covered Rubans for a total of 2 events in the last 1 year, 1 of them has been about company updates.
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FAQs about Rubans

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