When was Salsify founded?

Salsify was founded in 2012 and became a unicorn in 2022, reaching the milestone in 10 years. It raised its 1st funding round 1 year after its incorporation.

Where is Salsify located?

Salsify is headquartered in Boston, United States. It is registered at Boston, Massachusetts.

How many employees does Salsify have?

As of Mar 31, 2026, the latest employee count at Salsify is 576.

Is Salsify a funded company?

Salsify is a funded company, having raised a total of $453M across 6 funding rounds to date. The company's 1st funding round was a $8M Series A round, raised on Sep 12, 2013.

How much is Salsify worth?

The latest valuation of Salsify is $2B as of Apr 16, 2022.

When was the latest funding round of Salsify?

Salsify's latest funding was a $200M Series F round on Apr 13, 2022, with participation from 4 investors.

Is Salsify a E-Commerce Enablers company?

The primary sectors of Salsify are E-Commerce Enablers, Brands Tech and Logistics Tech.

Where does Salsify rank among its competitors?

Salsify ranks 41st amongst 1252 active competitors, of which 241 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Prozo, which secured an undisclosed amount in Aug, 2025.

Who are the top competitors of Salsify?

Salsify's top competitors include Shiprocket, Ecom Express and Locus. Among them, Prozo secured the most recent funding round in August, 2025.

Salsify - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Salsify operate in

Salsify serves in the Retail, Transportation and Logistics Tech market segments.The primary business model of Salsify are:

Company Details

Salsify is providing cloud-based product content management solutions for marketers, merchants, and salespeople to manage & exchange product information (descriptions, features, images, specs, datasheets, etc.) across the retail supply chain. Using Salsify, both suppliers and retailers can instantly exchange product content through the network. Its clients include brands including Mars, L'Oreal, Coca-Cola, Bosch, and more. It also provides product content with order and inventory data enabling selling on marketplaces/social media such as Amazon, Walmart, Instagram, and more. Its additional features include digital asset management, digital shelf analytics, and more.

Website: www.salsify.com/
Social
Email ID: *****@salsify.com
Phone Number: +1 **********
Registered Address: Boston, Massachusetts

Key Metrics

Founded Year

2012

Location

Boston, United States

Stage

Series F

Total Funding

$453M in 6 rounds

Latest Funding Round

Series F, Apr 13, 2022, $200M

Post Money Valuation

$2B as on Apr 16, 2022

Investors

Venrock & 19 more

Ranked

41^st among 1252 active competitors

Employee Count

576 as on Mar 31, 2026

Investment & Acquisitions

SKUvantage & 3 more

Similar Companies

Shiprocket & 1284 more

View Salsify's full profile

Salsify is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SALSIFY, INC CIN: 454561673 , United States, Active	Dec 31, 1999	-	273 (As on Dec 31, 2024)	-
SKUVANTAGE PTY. LTD. CIN: 158804114 , Australia, Active	Jun 03, 2012	-	-	-

Salsify has raised a total funding of $453M over 6 rounds. Its first funding round was on Sep 12, 2013. Its latest funding round was a Series F round on Apr 13, 2022 for $200M. 4 investors participated in its latest round. Salsify has 20 institutional investors.

Here is the list of recent funding rounds of Salsify:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 13, 2022	$200M	Series F	$2B	-	TPG	Permira, Neuberger Berman, Cap Table Coalition
Sep 23, 2020	$155M	Series E	-	-	Warburg Pincus	CrowdStrike, Avalara, Samsara, Ant Group, Trax, Gojek, Privitar
Aug 07, 2018	$43M	Series D	-	-	Greenspring Associates	North Bridge Venture Partners, Underscore VC, Venrock, Matrix, Four Rivers Group

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View details of Salsify's funding rounds and investors

The founders of Salsify are Rob Gonzalez, Jeremy Redburn and Jason Purcell. Piyush Chaudhari is the CEO of Salsify.

Here are the details of Salsify's key team members:

Rob Gonzalez: Co-Founder & CMO of Salsify.
Jeremy Redburn: Co-Founder, Chief Data Officer of Salsify.
Jason Purcell: Co-Founder of Salsify.
Piyush Chaudhari: CEO of Salsify.

View details of Salsify's Founder profiles and Board Members

Salsify's employee count trend

Salsify has 576 employees as of Mar 26. Here is Salsify's employee count trend over the years:

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Top competitors of Salsify include Shiprocket, Ecom Express and Locus. Here is the list of Top 10 competitors of Salsify, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shiprocket 2012, Gurugram (India), Series E	Provider of e-commerce shipping, fulfillment, marketing, and financial services	$349M	Bertelsmann India Investments, Temasek & 61 others	85/100
2nd	Ecom Express 2012, Gurugram (India), Acquired	Provider of end-to-end delivery services for e-commerce companies	$324M	Warburg Pincus, British International Investment ... & 51 others	73/100
3rd	Locus 2015, Milpitas (United States), Acquired	Provider of an AI-powered platform for optimizing logistics and delivery	$82.5M	GIC, Rocketship & 32 others	73/100
4th	Shippo 2013, San Francisco (United States), Series E	Provider of web-based shipping solution for e-commerce businesses	$154M	Bessemer Venture Partners, Union Square Ventures ... & 26 others	72/100
5th	BILT 2014, Grapevine (United States), Series B	Developer of an app providing 3D assembly instructions for consumer goods	$32.1M	Silverton Partners, SVB & 5 others	72/100
6th	Prozo 2014, Gurugram (India), Series A	Online platform offering wholesale and business-focused e-commerce solutions	$20.2M	Sixth Sense Ventures, Earlsfield Capital ... & 31 others	70/100
7th	Anchanto 2011, Singapore (Singapore), Series C	Developer of e-commerce software and supply chain management solutions	$16.1M	MDI Ventures, Innosight Ventures & 13 others	70/100
8th	Veeqo 2012, Swansea (United Kingdom), Acquired	Provider of multichannel ecommerce shipping software with order and inventory management	$11.5M	Octopus Investments, Messebauer & 7 others	70/100
9th	ShipBob 2014, Chicago (United States), Series E	Provider of e-commerce fulfillment solutions for direct-to-consumer brands	$333M	Bain Capital Ventures, SoftBank Vision Fund ... & 29 others	69/100
10th	EasyPost 2012, San Francisco (United States), Acquired	Provider of shipping API suite and related shipping management tools	$3.85M	Founders Fund, Initialized Capital & 31 others	68/100
41st	Salsify 2012, Boston (United States), Series F	Product content management and syndication platform for businesses	$453M	Warburg Pincus, Four Rivers Group & 18 others	61/100

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Salsify has not made any investments yet. Salsify has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 20, 2021	Acquisition	SKUvantage	2012	Balgowlah (Australia)
May 18, 2021	Acquisition	Alkemics	2011	Paris (France)
Oct 01, 2019	Acquisition	B2X Partners	2013	Westminster (United States)