Salsify - About the company
Salsify is an acquired company based in Boston (United States), founded in 2012 by Rob Gonzalez, Jeremy Redburn and Jason Purcell. It operates as a Product content management and syndication platform for businesses. Salsify has raised $453M in funding from investors like Venrock, North Bridge Venture Partners and Warburg Pincus, with last known valuation of $2B. The company has 260 active competitors, including 45 funded and 21 that have exited. Its top competitors include companies like Akeneo, inriver and Text Mercato.
Sectors and market segments that Salsify operate in
Salsify serves in the Retail market segments.The primary business model of Salsify are:Company Details
Salsify is providing cloud-based product content management solutions for marketers, merchants, and salespeople to manage & exchange product information (descriptions, features, images, specs, datasheets, etc.) across the retail supply chain. Using Salsify, both suppliers and retailers can instantly exchange product content through the network. Its clients include brands including Mars, L'Oreal, Coca-Cola, Bosch, and more. It also provides product content with order and inventory data enabling selling on marketplaces/social media such as Amazon, Walmart, Instagram, and more. Its additional features include digital asset management, digital shelf analytics, and more.
- Website
- www.salsify.com/
- Social
- Email ID
- *****@salsify.com
- Phone Number
- +1 **********
- Registered Address
- Boston, Massachusetts
Key Metrics
Founded Year
2012
Location
Boston, United States
Stage
Acquired
Total Funding
$453M in 7 rounds
Latest Funding Round
Last Known Valuation
$2B as on Dec 31, 2022
Ranked
4th among 260 active competitors
Employee Count
590 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Acquired by Cinven (Jul 22, 2026)
Legal entities associated with Salsify
Salsify is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SKUVANTAGE PTY. LTD. CIN: 158804114 , Australia, Active | Jun 03, 2012 | - | - | |
SALSIFY, INC CIN: 454561673 , United States, Active | Dec 31, 1999 | - | 273 (As on Dec 31, 2024) | - |
Salsify's acquisition details
Salsify got acquired by Cinven on Jul 22, 2026.
Click here to take a look at Salsify's acquisition in detail
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Salsify's funding and investors
Salsify has raised a total funding of $453M over 7 rounds. Its first funding round was on Sep 12, 2013. Its latest funding round was a Series F round on Apr 13, 2022 for $200M. 4 investors participated in its latest round. Salsify has 21 institutional investors.
Here is the list of recent funding rounds of Salsify:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 13, 2022 | $200M | Series F | $2B | - | ||
Sep 23, 2020 | $155M | Series E | - | - | ||
Aug 07, 2018 | $43M | Series D | - | - |
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Salsify's founders and board of directors
Founder? Claim ProfileThe founders of Salsify are Rob Gonzalez, Jeremy Redburn and Jason Purcell. Piyush Chaudhari is the CEO of Salsify.
Here are the details of Salsify's key team members:
- Rob Gonzalez: Co-Founder & CMO of Salsify.
- Jeremy Redburn: Co-Founder, Chief Data Officer of Salsify.
- Jason Purcell: Co-Founder of Salsify.
- Piyush Chaudhari: CEO of Salsify.
View details of Salsify's Founder profiles and Board Members
Salsify's employee count trend
Salsify has 590 employees as of Sep 26. Here is Salsify's employee count trend over the years:
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Salsify's Competitors and alternates
Top competitors of Salsify include Akeneo, inriver and Text Mercato. Here is the list of Top 10 competitors of Salsify, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of open-source product information management solutions for businesses | $197M | 67/100 | ||
2nd | Provider of cloud-based PIM tool for online businesses | $57.4M | 66/100 | ||
3rd | Text Mercato 2015, Bengaluru (India), Seed | Provider of artificial intelligence software for retail product data management | $4.21M | 65/100 | |
4th | Salsify 2012, Boston (United States), Acquired | Product content management and syndication platform for businesses | $453M | 63/100 | |
5th | Venzee 1996, Chicago (United States), Public | Provider of product information management and content syndication platform | - | 58/100 | |
6th | Handshake 2010, New York City (United States), Acquired | E-commerce platform empowering businesses to sell online, wholesale, and direct | $39M | 57/100 | |
7th |  Vibe IQ 2020, Chicago (United States), Series B | Providing brands with go-to-market collaborative retail applications | $28.8M | 56/100 | |
8th |  Pimly 2022, Chicago (United States), Series A | Provider of product information management solutions for e-commerce businesses | $7.26M | 52/100 | |
9th | Live Story 2015, New York City (United States), Seed | Visual commerce platform that allows brands to integrate social media images to their webstore | $3.16M | 51/100 | |
10th |  Pimberly 1991, Manchester (United Kingdom), Series B | Provider of product information management platform with integrated digital asset management | $17.8M | 51/100 |
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Salsify's Investments and acquisitions
Salsify has not made any investments yet. Salsify has made 4 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 20, 2021 | Acquisition | 2012 | Balgowlah (Australia) | |
May 18, 2021 | Acquisition | 2011 | Paris (France) | |
Oct 01, 2019 | Acquisition | 2013 | Westminster (United States) |
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Reports related to Salsify
Here is the latest report on Salsify's sector:
News related to Salsify
Filter this listMedia has covered Salsify for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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Salsify and IDEA Partner to Give Thousands of Electrical Distributors and Manufacturers Direct Access to Accurate Product DataGlobeNewswire•Sep 16, 2026•Salsify, IDEA
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Goodwin Advises Salsify on Acquisition by Cinven | News & EventsGoodwin•Jul 23, 2026•Salsify, Cinven, Goodwin
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Salsify Powers AI-Driven Commerce at Enterprise Scale, Accelerating Customer Automation and GrowthFinancial Post•Feb 19, 2026•Salsify
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ChannelEngine and Salsify Partner to Simplify Marketplace Expansion and Product Content ManagementPR Newswire•Aug 28, 2025•ChannelEngine, Salsify
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SPMB Executive Search Makes Key C-Suite Placements at Salsify, NinjaOne, and Go1Hunt Scanlon•May 23, 2025•Intercom, Salsify
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Salsify Launches AI-powered Salsify PXM Advance Platform for Content ValidationAiThority•Feb 22, 2024•Salsify
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Mamenta announces a strategic partnership With SalsifyWorld Business Outlook•Dec 22, 2023•Mamenta, Salsify
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IndiePet offers product management platform to membersPet Food Processing•Nov 14, 2023•Salsify, IndiePet
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