Where is Salter located?

Salter is headquartered in Manchester, United Kingdom. It is registered at MANOR MILL VICTORIA STREET,CHADDERTON,OLDHAM,OL9 0DD.

How many employees does Salter have?

As of Jul 31, 2022, the latest employee count at Salter is 356.

Is Salter a funded company?

Salter is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Salter rank among its competitors?

Salter ranks 8th amongst 78 active competitors, of which 2 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Lick, which secured $6.03M in Apr, 2025.

Who are the top competitors of Salter?

Salter's top competitors include MADE.COM, Swoon and Cox & Cox. Among them, Lick secured the most recent funding round in April, 2025.

Salter - 2026 Company Profile, Funding, Competitors & Financials

Salter is an acquired company based in Manchester (United Kingdom), founded in 1760. It operates as an Internet first brand offering multi-category home improvement products. The company has 78 active competitors, including 2 funded and 6 that have exited. Its top competitors include companies like MADE.COM, Swoon and Cox & Cox.

Company Details

Internet first brand offering multi-category home improvement products. The product catalog includes bathroom weighing scales, kitchen weighing scales, bakeware & baking equipment, cookware, kitchen appliances, cleaning supplies, laundry & ironing appliances, and more. The company also offers health & lifestyle appliances and spare parts for kitchen appliances.

Website: salter.com
Social
Email ID: *****@salterhousewares.co.uk
Phone Number: +44 **********
Registered Address: MANOR MILL VICTORIA STREET,CHADDERTON,OLDHAM,OL9 0DD

Key Metrics

Founded Year

1760

Location

Manchester, United Kingdom

Stage

Acquired

Investors

Equistone Partners Europe & 1 more

Ranked

8^th among 78 active competitors

Employee Count

356 as on Jul 31, 2022

Similar Companies

Wakefit & 398 more

Exit Details

Acquired by Ultimate Products (Jun 22, 2022)

View Salter's full profile

Salter is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UP GLOBAL SOURCING UK LIMITED CIN: 3357718 , United Kingdom, Active	Apr 21, 1997	-	287 (As on Jan 31, 2021)

Salter got acquired by Ultimate Products on Jun 22, 2022.

Click here to take a look at Salter's acquisition in detail

Salter is a funded company. Salter has 2 institutional investors.

View details of Salter's funding rounds and investors

Salter's employee count trend

Salter has 356 employees as of Jul 22. The total employee count is 24.0% more than what it was in Jul 21. Here is Salter's employee count trend over the years:

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Top competitors of Salter include MADE.COM, Swoon and Cox & Cox. Here is the list of Top 10 competitors of Salter, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MADE.COM 2010, London (United Kingdom), Acquired	Internet-first brand of multi-category home improvement products	$136M	Level Equity, Partech Partners & 20 others	69/100
2nd	Swoon 2012, London (United Kingdom), Acquired	Internet-first brand offering multi-category home furniture	$44.2M	Octopus Ventures, Index Ventures & 9 others	49/100
3rd	Cox & Cox 2001, Frome (United Kingdom), Unfunded	Internet first brand offering multi-category home improvements products	-	-	46/100
4th	Lick 2019, London (United Kingdom), Seed	Internet first brand offering multi-category home improvement products	$44.6M	Kathaka Holdings Limited, JamJar Investments ... & 19 others	44/100
5th	Angling Direct 1997, Norwich (United Kingdom), Public	Retailer of fishing tackle, rods and other related equipment	-	William Currie Group	42/100
6th	Deanestor 1948, Mansfield (United Kingdom), Unfunded	Manufacturer of fitted furniture for healthcare, education, kitchens, accommodation, and laboratories	-	-	39/100
7th	Maison Flaneur 2018, London (United Kingdom), Seed	Online retailer of globally sourced homeware, furniture, art, and gifts	$459K	Garway Ventures, Manitoba Ventures	38/100
8th	Salter 1760, Manchester (United Kingdom), Acquired	Internet first brand offering multi-category home improvement products	-	Equistone Partners Europe, Invex Capital	37/100
9th	Klondyke 1980, Grangemouth (United Kingdom), Unfunded	Family-owned group of garden centres across the UK, offering a wide range of gardening products and services	-	-	37/100
10th	Linwood 1994, Ringwood (United Kingdom), Unfunded	Internet first brand offering multi-category home improvement products	-	-	35/100