Where is Sanderson located?

Sanderson is headquartered in Coventry, United Kingdom. It is registered at 7 Rushmills, Northampton, England, NN4 7YB.

How many employees does Sanderson have?

As of May 31, 2026, the latest employee count at Sanderson is 106.

Where does Sanderson rank among its competitors?

Sanderson ranks 118th amongst 4380 active competitors, of which 122 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Oracle, which secured $77.8M in Feb, 2025.

Who are the top competitors of Sanderson?

Sanderson's top competitors include Workday, Oracle and SAP. Among them, Oracle secured the most recent funding round in February, 2025.

Sanderson - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Sanderson an acquired company?

Sanderson got acquired by Aptean on Aug 01, 2019.

Sanderson is an acquired company based in Coventry (United Kingdom), founded in 1983. It operates as a Software solution for multi-channel selling. The company has 4380 active competitors, including 122 funded and 206 that have exited. Its top competitors include companies like Workday, Oracle and SAP.

Company Details

Datafeed Automation provides software solutions that enable e-tailers to list and fulfil on multiple channels. It enables offline stores to list and sell on marketplaces such as Amazon, eBay, and others. It has features such as multi-channel sales management, CRM, logistics and returns management, order and inventory management, accounting and others. It also provides an analytics dashboard which enables retailers to track their business KPIs. The company also provides intelligent warehouse management solutions for the manufacturing industry, food & beverage industries, and others. Clients include Astley Clarke, Superdry, Clipper, and others.

Website: sanderson.com
Social
Email ID: *****@sanderson.com
Registered Address: 7 Rushmills, Northampton, England, NN4 7YB

Key Metrics

Founded Year

1983

Location

Coventry, United Kingdom

Stage

Acquired

Investors

Herald Investment Management

Ranked

118^th among 4380 active competitors

Employee Count

106 as on May 31, 2026

Investment & Acquisitions

Lancashire Logistics & 4 more

Similar Companies

Workday & 4890 more

Exit Details

Acquired by Aptean (Aug 01, 2019)

View Sanderson's full profile

Sanderson is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SANDERSON GROUP LIMITED CIN: 4968444 , Germany, Active	Nov 17, 2003	-	14 (As on Dec 31, 2021)

Sanderson got acquired by Aptean on Aug 01, 2019 at an acquisition amount of $*****.

Click here to take a look at Sanderson's acquisition in detail

Sanderson is a funded company. Sanderson has 1 institutional investor.

View details of Sanderson's funding rounds and investors

Sanderson's employee count trend

Sanderson has 106 employees as of May 26. Here is Sanderson's employee count trend over the years:

Uncover Sanderson's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Sanderson include Workday, Oracle and SAP. Here is the list of Top 10 competitors of Sanderson, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Workday 2005, Pleasanton (United States), Public	Developer of cloud software for human resources finance and operations	$352M	Greylock Partners, T. Rowe Price & 11 others	88/100
2nd	Oracle 1977, Austin (United States), Public	Provider of cloud-based enterprise software solutions for applications, platform, and infrastructure management	-	rifvc.com, Glynn Capital & 32 others	83/100
3rd	SAP 1972, Walldorf (Germany), Public	Provider of business applications, technology, and cloud enterprise resource planning	-	Elliott Management, Triodos Investment Management ... & 12 others	81/100
4th	Infor 2002, New York City (United States), Acquired	Cloud based ERP software for multi industries	$1.52B	LC Waikiki, Maxam Capital & 18 others	79/100
5th	Deltek 1983, Herndon (United States), Acquired	Cloud based enterprise resource planning software provider for multi industries	$107M	Prospect Capital, New Mountain Capital & 3 others	77/100
6th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
7th	TOTVS 1983, Sao Paulo (Brazil), Acquired	ERP solution for range of industries and companies	-	CPP Investments, Venture Partners do Brasil ... & 1 others	75/100
8th	Acumatica 2008, Kirkland (United States), Acquired	Provider of cloud enterprise resource planning software for business management	$48.3M	Accel-KKR, Almaz Capital & 5 others	74/100
9th	Odoo 2005, Louvain-la-neuve (Belgium), Series E	Developer of open-source enterprise resource planning and customer relationship management	$483M	Summit Partners, Sofinnova Partners & 10 others	71/100
10th	TeamSystem Pesaro (Italy), Acquired	Developer of software solutions for business management and payroll processing	-	HgCapital Trust, Silver Lake & 4 others	71/100
118th	Sanderson 1983, Coventry (United Kingdom), Acquired	Software solution for multi-channel selling	-	Herald Investment Management	40/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Sanderson's competitors? Click here to see the top ones

Sanderson has not made any investments yet. Sanderson has made 5 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 02, 2019	Acquisition	Lancashire Logistics	2006	Skelmersdale (United Kingdom)
May 02, 2019	Acquisition	Gould Hall	2011	Skelmersdale (United Kingdom)
Nov 24, 2017	Acquisition	Anisa	2011	London (United Kingdom)