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Scentials - About the company

Scentials is a series B company based in Mumbai (India), founded in 2017 by Mahesh Bhupathi and Jinesh Mehta. It operates as a Manufacturer of eau de parfum fragrances for men and women. Scentials has raised $12.2M in funding from TIW Private Equity and Unilever Ventures, with a current valuation of $*****. The company has 139 active competitors, including 12 funded and 1 that has exited. Its top competitors include companies like BELLAVITA, Secret Alchemist and Fraganote.

Company Details

Manufacturer of eau de parfum fragrances for men and women. Products include individual bottles and gift sets containing various scent profiles. These items are produced in facilities that adhere to standardized manufacturing and quality control protocols. The business distributes these fragrance products through retail and wholesale channels.
Social
XFacebook
Email ID
*****@scentialsworld.com
Phone Number
+91 **********
Registered Address
Plot No. D 5, Road No. 20, Marol MIDC, Andheri East, Mumbai City, Mumbai, Maharashtra, India, 400093
Key Metrics
Founded Year
2017
Location
Mumbai, India
Stage
Series B
Total Funding
$12.2M in 5 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 05, 2023
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2023
Employee Count
11 as on Mar 31, 2026
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Scentials's funding and investors

Scentials has raised a total funding of $12.2M over 5 rounds. Its first funding round was on May 27, 2019. Its latest funding round was a Series B round on May 04, 2023 for $*****. 5 investors participated in its latest round. Scentials has 5 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Scentials:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 04, 2023
4391944
Series B
9549331
2122266
3445323
7139863
Sep 02, 2022
3941867
Series B
9500894
3309256
7097562
6523002
Mar 09, 2022
8237494
Series B
6888583
3048672
8014740
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Scentials' founders and board of directors

Founder? Claim Profile
The founders of Scentials are Mahesh Bhupathi and Jinesh Mehta. Mahesh Bhupathi is the CEO of Scentials.
Here are the details of Scentials' key team members:

Scentials' Board of Directors

Scentials's board has 4 active members. Mahesh Bhupathi is part of team and Manoj Balvantrai Mehta, Ashish Kumar and Urvashi Jain are independent board members.
Here is the list of Scentials' board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
8y 6m
Independent board member
-
Current
8y 9m
vlmbqbk
Independent board member
-
Current
8y 3m
{polhmq
Independent board member
-
Current
7y 3m

Scentials' employee count trend

Scentials has 11 employees as of Mar 26. The total employee count is 8.0% lower than what it was in Mar 25. Here is Scentials's employee count trend over the years:
Employee count trend for Scentials
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Scentials's Competitors and alternates

Top competitors of Scentials include BELLAVITA, Secret Alchemist and Fraganote. Here is the list of Top 10 competitors of Scentials, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for BELLAVITA
BELLAVITA
2018, Gurugram (India), Series A
Retailer of premium perfumes, skincare, and beauty products
$10M
73/100
2nd
Logo for Secret Alchemist
Secret Alchemist
2020, Mumbai (India), Seed
Retailer of clean perfumes and hair fragrances for personal use
$3.1M
60/100
3rd
Logo for Fraganote
Fraganote
2022, Delhi (India), Series A
Retailer of premium perfumes and fragrances
$4.14M
58/100
4th
Logo for Vanesastore
Vanesastore
2019, Delhi (India), Unfunded
Manufacturer of perfumes, deodorants, body mists, skincare, and gift sets.
-
-
48/100
5th
Logo for MyPerfume
MyPerfume
2016, Delhi (India), Unfunded
Internet-first brand of customized perfumes
-
-
44/100
6th
Logo for Envy
Envy
2017, Delhi (India), Unfunded
Brand of deodorant and perfume products
-
-
42/100
7th
Logo for JASS Perfumes
JASS Perfumes
2024, Chennai (India), Unfunded
Internet first brand offering perfumes for men and women
-
-
42/100
8th
Logo for NISARA INDIA
NISARA INDIA
2023, Delhi (India), Unfunded
Online fragrance and perfume retailer
-
-
38/100
9th
Logo for Scentials
Scentials
2017, Mumbai (India), Series B
Manufacturer of eau de parfum fragrances for men and women
$12.2M
38/100
10th
Logo for Fifth Sense
Fifth Sense
2026, Raipur (India), Seed
Manufacturer of bottled fragrance products for personal use and application
$676K
37/100
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Scentials's Latest cap tables and shareholding

Founders own 12.14%, Funds (largest shareholder) own 72.65%, Enterprises own 12.14% and Angels own 2.59%. The net worth of Scentials's founders is INR 0 as of Sep 24, 2024. The cap table displayed below is for SCENTIALS BEAUTYCARE AND WELLNESS PRIVATE LIMITED which is the legal entity associated with Scentials.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
12.14%
7680445
7058824
5361608
3234285
3128738
2601749
2328875
6308987
3256745
7674507
9139969
Fund
72.65%
8967969
8880646
9434071
9386651
3665712
1682650
5304014
7148077
9350606
4590372
1763187
6
2
3
3
1
6
Enterprise
12.14%
5761565
2550002
9165490
5718450
1191909
Angel
2.59%
79
97
49
62
12
0
0
0
0
0
0
0
0
0
0
0
0
Other People
0.49%
0
0
0
0
0
Total
100.00%
5446040
3893720
5762951
3042112
2104193
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
$9.99$4.23(excl. taxes)
Download Sample Files
What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Scentials's Investments and acquisitions

Scentials has made no investments or acquisitions yet.

Reports related to Scentials

Here is the latest report on Scentials's sector:

News related to Scentials

•
Salman Khan launches personal care brand FrshMint•Jun 25, 2024•Scentials
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FAQs about Scentials

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