When was Secre Coffee founded?

Secre Coffee was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Secre Coffee located?

Secre Coffee is headquartered in Guangzhou, China.

Who is the current CEO of Secre Coffee?

Roy Ruoyu Fan of Secre Coffee. They have also founded 1 company.

How many employees does Secre Coffee have?

As of Apr 30, 2026, the latest employee count at Secre Coffee is 67.

Is Secre Coffee a funded company?

Secre Coffee is a funded company, having raised a total of $2.14M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 2019.

When was the latest funding round of Secre Coffee?

Secre Coffee's latest funding was a $***** Series A round on Jul 27, 2021, with participation from 1 investor.

Where does Secre Coffee rank among its competitors?

Secre Coffee ranks 7th amongst 45 active competitors, of which 16 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Nowwa Coffee, which secured an undisclosed amount in Jan, 2026.

Who are the top competitors of Secre Coffee?

Secre Coffee's top competitors include Peet's Coffee & Tea, Swiss Water and M Stand. Among them, Nowwa Coffee secured the most recent funding round in January, 2026.

Secre Coffee - 2026 Company Profile, Team, Funding & Competitors

Secre Coffee is a deadpooled company based in Guangzhou (China), founded in 2019 by Roy Ruoyu Fan. It operates as a Brand of coffee. Secre Coffee has raised $2.14M in funding from investors like Bojiang Capital, Mobike and Wuxi Xiecheng Enterprise Management. The company has 45 active competitors, including 16 funded and 3 that have exited. Its top competitors include companies like Peet's Coffee & Tea, Swiss Water and M Stand.

Key Metrics

Founded Year

2019

Location

Guangzhou, China

Stage

Deadpooled

Total Funding

$2.14M in 5 rounds

Latest Funding Round

Series A, Jul 27, 2021, $*****

Investors

Bojiang Capital & 6 more

Ranked

7^th among 45 active competitors

Employee Count

67 as on Apr 30, 2026

Similar Companies

Philz Coffee & 4405 more

View Secre Coffee's full profile

Secre Coffee has raised a total funding of $2.14M over 5 rounds. Its first funding round was on May 2019. Its latest funding round was a Series A round on Jul 27, 2021 for $*****. 1 investor participated in its latest round. Secre Coffee has 7 institutional investors.

Here is the list of recent funding rounds of Secre Coffee:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 27, 2021	9391048	Series A	7750216	7272889	2499822	1070964
Mar 03, 2021	2639703	Series A	3611808	3177539	1408912	Hong Hui Ventures Capital
May 12, 2020	9225851	Series A	2283528	1049701	HLC	7123265

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View details of Secre Coffee's funding rounds and investors

The founders of Secre Coffee is Roy Ruoyu Fan. Roy Ruoyu Fan is the CEO of Secre Coffee.

Here are the details of Secre Coffee's key team members:

Roy Ruoyu Fan: Founder & CEO of Secre Coffee.

View details of Secre Coffee's Founder profiles and Board Members

Secre Coffee's employee count trend

Secre Coffee has 67 employees as of Apr 26. Here is Secre Coffee's employee count trend over the years:

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Top competitors of Secre Coffee include Peet's Coffee & Tea, Swiss Water and M Stand. Here is the list of Top 10 competitors of Secre Coffee, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peet's Coffee & Tea 1966, San Francisco (United States), Acquired	Premium coffee and tea purveyor, offering beans, pods, and café experiences	-	Spanos Barber Jesse, Torreal & 2 others	67/100
2nd	Swiss Water 2001, Delta (Canada), Public	Brand of coffee	-	Mill Road Capital, Parallel49 Equity & 1 others	45/100
3rd	M Stand 2017, Shanghai (China), Series B	Brand offering coffee products	$77.3M	Genbridge Capital, BA Capital & 4 others	45/100
4th	Nowwa Coffee 2019, Jinzhong (China), Series C	Brand of coffee	-	SIG China, Legend Capital & 5 others	40/100
5th	Strauss Coffee 2003, Amstelveen (Netherlands), Late Stage	Brand of coffee	$293M	TPG	38/100
6th	Marley Coffee 2007, Denver (United States), Public	Fairtrade Certified coffee, sustainably sourced, offering diverse blends and roasts	-	-	36/100
7th	Secre Coffee 2019, Guangzhou (China), Deadpooled	Brand of coffee	$2.14M	Fanchuang Capital, Hong Hui Ventures Capital ... & 5 others	34/100
8th	Meenakshi Tea House 2001, Jaipur (India), Funding Raised	Brand of tea	-	-	33/100
9th	TASOGAREDE 2016, Hangzhou (China), Series C	Brand of coffee	$45.6M	Qiming Venture Partners, Xingwang Investment ... & 2 others	31/100
10th	BeanCurious 2015, Hong Kong (China), Unfunded	Internet first brand of coffee	-	-	30/100