Secretlab - About the company
Secretlab is a seed company based in Singapore (Singapore), founded in 2014. It operates as a Private label brand of gaming chairs. Secretlab has raised an undisclosed amount in funding from Temasek. The company has 21 active competitors, including 1 funded and 2 that have exited. Its top competitors include companies like EverDesk+, HomesToLife and Hooga.
Company Details
Secret Lab is a private label brand of gaming chairs. The products are made of leather, with aluminum base, memory foam pillows, and PU casters. It claims that the products can withstand different environmental conditions, and are sweat-resistant. The products are claimed to have certifications for durability & safety from BIFMA, Intertek, Agency for Science, Technology & Research, and other associations.
- Website
- secretlab.co
- Email ID
- *****@secretlab.co
- Registered Address
- BRADDELL ROAD, Singapore, 579713
Key Metrics
Founded Year
2014
Location
Singapore, Singapore
Stage
Seed
Latest Funding Round
Investors
Ranked
1st among 21 active competitors
Annual Revenue
SGD 100M - 500M as on Feb 29, 2024
Employee Count
319 as on Sep 30, 2026
Similar Companies
Legal entities associated with Secretlab
Secretlab is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
SECRETLAB SG PTE. LTD. UEN: 201506443C , Singapore, Active | Mar 10, 2015 | SGD 100M - 500M (As on Feb 29, 2024) | - |
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Secretlab's funding and investors
Secretlab has raised funding over 1 round. Its latest funding round was a Seed round on Aug 13, 2019 for $*****. 1 investor participated in its latest round. Secretlab has 1 institutional investor.
Here is the list of recent funding rounds of Secretlab:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 13, 2019 | 8854550 | Seed | 9782940 | 1423609 | 7515614 | 8071479 |
View details of Secretlab's funding rounds and investors
Secretlab's founders and board of directors
Founder? Claim ProfileSecretlab's Board of Directors
Secretlab's board has 2 active members. Ian Alexander Ang and Alaric Choo are part of team.Here is the list of Secretlab's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 6m | |
Team | - | Current | 11y 6m |
Secretlab's employee count trend
Secretlab has 319 employees as of Sep 26. Here is Secretlab's employee count trend over the years:
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Secretlab's Competitors and alternates
Top competitors of Secretlab include EverDesk+, HomesToLife and Hooga. Here is the list of Top 10 competitors of Secretlab, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Private label brand of gaming chairs | - | 48/100 | ||
2nd | Internet first brand of adjustable standing desk & table | - | - | 42/100 | |
3rd | HomesToLife 1976, Singapore (Singapore), Public | Internet first brand of multi category home furniture | - | - | 40/100 |
4th | Internet first brand of home decor, mattress, pillows, rugs, mats, and accessories | - | - | 32/100 | |
5th | URBAN MOOD 2019, Singapore (Singapore), Unfunded | Internet first brand offering furniture | - | - | 24/100 |
6th | Internet-first brand of furniture store | - | - | 24/100 | |
7th | Provider of modern designer furniture and fine jewelry, offering comfort, luxury, and impeccable quality | - | - | 24/100 | |
8th | mHome Furniture Singapore (Singapore), Unfunded | Retailer of residential furniture including sofas tables beds and chairs | - | - | 23/100 |
9th | Nook and Cranny 2014, Singapore (Singapore), Unfunded | Internet first brand of home furniture & decor | - | - | 23/100 |
10th | BFG Furniture 2014, Singapore (Singapore), Unfunded | Internet first brand of furniture | - | - | 22/100 |
Looking for more details on Secretlab's competitors? Click here to see the top ones
Secretlab's Investments and acquisitions
Secretlab has made no investments or acquisitions yet.
Reports related to Secretlab
Here is the latest report on Secretlab's sector:
News related to Secretlab
Media has covered Secretlab for a total of 2 events in the last 1 year, 2 of them have been about company updates.
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SecretLab Unveils Pokémon-Themed SKINS for a Nostalgic Chair MakeoverHeadtopics•Aug 05, 2026•Secretlab
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Secretlab teams with Fluent Commerce to scale its OMS to support growth and enhance customer experienceRetail Technology Innovation Hub•Nov 20, 2024•Fluent Commerce, Secretlab, Secretlab, Secretlabchairs
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Guild Esports announces Secretlab as official chair partnerEsports Insider•Jun 23, 2023•Guild Esports, Secretlab
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Team Vitality unveils Secretlab as official gaming chair partnerEsports Insider•Apr 19, 2022•Vitality, Secretlab
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