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Secretlab - About the company

Secretlab is a seed company based in Singapore (Singapore), founded in 2014. It operates as a Private label brand of gaming chairs. Secretlab has raised an undisclosed amount in funding from Temasek. The company has 21 active competitors, including 1 funded and 2 that have exited. Its top competitors include companies like EverDesk+, HomesToLife and Hooga.

Company Details

Secret Lab is a private label brand of gaming chairs. The products are made of leather, with aluminum base, memory foam pillows, and PU casters. It claims that the products can withstand different environmental conditions, and are sweat-resistant. The products are claimed to have certifications for durability & safety from BIFMA, Intertek, Agency for Science, Technology & Research, and other associations.
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Email ID
*****@secretlab.co
Part Of
Registered Address
BRADDELL ROAD, Singapore, 579713
Key Metrics
Founded Year
2014
Location
Singapore, Singapore
Stage
Seed
Latest Funding Round
Investors
Ranked
Annual Revenue
SGD 100M - 500M as on Feb 29, 2024
Employee Count
319 as on Sep 30, 2026
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Secretlab's funding and investors

Secretlab has raised funding over 1 round. Its latest funding round was a Seed round on Aug 13, 2019 for $*****. 1 investor participated in its latest round. Secretlab has 1 institutional investor.

Here is the list of recent funding rounds of Secretlab:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Aug 13, 2019
8854550
Seed
9782940
1423609
7515614
8071479
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Secretlab's founders and board of directors

Founder? Claim Profile

Secretlab's Board of Directors

Secretlab's board has 2 active members. Ian Alexander Ang and Alaric Choo are part of team.
Here is the list of Secretlab's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
11y 6m
Team
-
Current
11y 6m

Secretlab's employee count trend

Secretlab has 319 employees as of Sep 26. Here is Secretlab's employee count trend over the years:
Employee count trend for Secretlab
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Secretlab's Competitors and alternates

Top competitors of Secretlab include EverDesk+, HomesToLife and Hooga. Here is the list of Top 10 competitors of Secretlab, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Secretlab
Secretlab
2014, Singapore (Singapore), Seed
Private label brand of gaming chairs
-
48/100
2nd
Logo for EverDesk+
EverDesk+
2021, Singapore (Singapore), Acquired
Internet first brand of adjustable standing desk & table
-
-
42/100
3rd
Logo for HomesToLife
HomesToLife
1976, Singapore (Singapore), Public
Internet first brand of multi category home furniture
-
-
40/100
4th
Logo for Hooga
Hooga
1968, Singapore (Singapore), Unfunded
Internet first brand of home decor, mattress, pillows, rugs, mats, and accessories
-
-
32/100
5th
Logo for URBAN MOOD
URBAN MOOD
2019, Singapore (Singapore), Unfunded
Internet first brand offering furniture
-
-
24/100
6th
Logo for Maayrise
Maayrise
1988, Singapore (Singapore), Unfunded
Internet-first brand of furniture store
-
-
24/100
7th
Logo for Cellini
Cellini
1986, Singapore (Singapore), Unfunded
Provider of modern designer furniture and fine jewelry, offering comfort, luxury, and impeccable quality
-
-
24/100
8th
Logo for mHome Furniture
mHome Furniture
Singapore (Singapore), Unfunded
Retailer of residential furniture including sofas tables beds and chairs
-
-
23/100
9th
Logo for Nook and Cranny
Nook and Cranny
2014, Singapore (Singapore), Unfunded
Internet first brand of home furniture & decor
-
-
23/100
10th
Logo for BFG Furniture
BFG Furniture
2014, Singapore (Singapore), Unfunded
Internet first brand of furniture
-
-
22/100
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Secretlab's Investments and acquisitions

Secretlab has made no investments or acquisitions yet.

Reports related to Secretlab

Here is the latest report on Secretlab's sector:

News related to Secretlab

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Media has covered Secretlab for a total of 2 events in the last 1 year, 2 of them have been about company updates.
•
•
Paper Rex partners with SecretlabEsports Insider•Jun 02, 2023•Pprx, Secretlab
•
Talon Esports takes a seat with Secretlab partnershipEsports Insider•Mar 06, 2023•Secretlab, TALON
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Secretlab’s profit declines in FY 2022 as revenue growsTech in Asia•Feb 02, 2023•Secretlab
•
Secretlab FY2022 revenue up 18%, but profit declinesTech in Asia•Feb 02, 2023•Secretlab
•
BioCoach Raises $4M in Seed FundingFinSMEs•Mar 18, 2022•BioCoach, Secretlab
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