When was Fluent Commerce founded?

Fluent Commerce was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Fluent Commerce located?

Fluent Commerce is headquartered in Sydney, Australia. It is registered at Wilmington, Delaware.

Who is the current CEO of Fluent Commerce?

Graham Jackson of Fluent Commerce.

Which legal entities is Fluent Commerce associated with?

Fluent Commerce is associated with FLUENT RETAIL PTY LTD and 3 others.

How many employees does Fluent Commerce have?

As of May 31, 2026, the latest employee count at Fluent Commerce is 102.

Is Fluent Commerce a funded company?

Fluent Commerce is a funded company, having raised a total of $59.7M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 11, 2017.

When was the latest funding round of Fluent Commerce?

Fluent Commerce's latest funding was a $***** Series C round on Feb 17, 2026, with participation from 1 investor.

Where does Fluent Commerce rank among its competitors?

Fluent Commerce ranks 22nd amongst 1794 active competitors, of which 208 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Fluent Commerce, which secured $32.6M in Feb, 2026.

Who are the top competitors of Fluent Commerce?

Fluent Commerce's top competitors include Delhivery, Lightspeed and Lalamove. Among them, Fluent Commerce secured the most recent funding round in February, 2026.

Fluent Commerce - 2026 Company Profile, Team, Funding & Competitors

Fluent Commerce is a series C company based in Sydney (Australia), founded in 2013 by Mehdi Fassaie. It operates as a Cloud-based back-end management solutions for omnichannel retailers. Fluent Commerce has raised $59.7M in funding from investors like Blue Sky Ventures, Arrowroot Capital Management and Qualgro. The company has 1794 active competitors, including 208 funded and 221 that have exited. Its top competitors include companies like Delhivery, Lightspeed and Lalamove.

Company Details

Cloud-based back-end management solutions for omnichannel retailers. Its features include order and inventory management, shipping, fulfilment, returns management, reporting, analytics and more. Its software solution integrates with retailers existing online platforms and enables click and collect, ship from store, omnichannel returns and fulfilment management and more.

Website: fluentcommerce.com
Social
Email ID: *****@fluentcommerce.com
Phone Number: +61 **********
Registered Address: Wilmington, Delaware

Key Metrics

Founded Year

2013

Location

Sydney, Australia

Stage

Series C

Total Funding

$59.7M in 3 rounds

Latest Funding Round

Series C, Feb 17, 2026, $*****

Investors

Blue Sky Ventures & 35 more

Ranked

22^nd among 1794 active competitors

Employee Count

102 as on May 31, 2026

Similar Companies

Delhivery & 1600 more

View Fluent Commerce's full profile

Fluent Commerce is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FLUENT RETAIL NORTH AMERICA LLC CIN: 821339827 , United States, Active	Dec 31, 1999	-	2 (As on Dec 31, 2022)	-
FLUENT RETAIL PTY LTD CIN: 75132599154 , Australia, Active	Aug 05, 2008	-	-	-
FLUENT RETAIL PTY LTD CIN: 132599154 , Australia, Active	Aug 05, 2008	-	-	-
FLUENT RETAIL (UK) LIMITED CIN: 10710116 , United Kingdom, Active	Apr 04, 2017	-	-

Fluent Commerce has raised a total funding of $59.7M over 3 rounds. Its first funding round was on Dec 11, 2017. Its latest funding round was a Series C round on Feb 17, 2026 for $*****. 1 investor participated in its latest round. Fluent Commerce has 31 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Fluent Commerce:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 17, 2026	7124589	Series C	7195194	7936969	8226691	8054064
Aug 06, 2019	2930923	Series B	2097706	1230398	2244460	5718006
Dec 11, 2017	5631928	Series A	3602720	9423214	Blue Sky Ventures & 1 more	Ariel Luedi

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View details of Fluent Commerce's funding rounds and investors

The founders of Fluent Commerce is Mehdi Fassaie. Graham Jackson is the CEO of Fluent Commerce.

Here are the details of Fluent Commerce's key team members:

Mehdi Fassaie: Former Founder & CTO of Fluent Commerce.
Graham Jackson: CEO of Fluent Commerce.
Contact Info: 2 email addresses

View details of Fluent Commerce's Founder profiles and Board Members

Fluent Commerce's employee count trend

Fluent Commerce has 102 employees as of May 26. Here is Fluent Commerce's employee count trend over the years:

Employee count trend for Fluent Commerce

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Top competitors of Fluent Commerce include Delhivery, Lightspeed and Lalamove. Here is the list of Top 10 competitors of Fluent Commerce, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Delhivery 2011, Gurugram (India), Public	Platform offering end-to-end parcel delivery, warehousing, cross-border, and fulfillment services	$1.25B	Fidelity Investments, GIC & 36 others	87/100
2nd	Lightspeed 2005, Montreal (Canada), Public	Provider of point of sale and payment platform for businesses	$292M	CDPQ, Inovia Capital & 8 others	79/100
3rd	Lalamove 2013, Kowloon (China), Series F	Tech company providing on demand delivery solutions	$2.28B	Hillhouse, Mindworks Capital & 21 others	77/100
4th	RELEX 2005, Helsinki (Finland), Series D	Provider of unified platform for retail and supply chain planning	$816M	Summit Partners, TCV & 4 others	77/100
5th	Cainiao 2013, Hangzhou (China), Acquired	Tech-enabled end-to-end delivery service provider	$290M	Temasek, GIC & 6 others	76/100
6th	Wasoko 2013, Nairobi (Kenya), Series B	Online retailer of everyday consumer goods providing delivery services to shops	$152M	Tiger Global Management, Avenir Growth Capital ... & 39 others	71/100
7th	Stord 2015, Atlanta (United States), Series E	Provider of cloud-based end-to-end logistics and supply chain management solutions	$527M	Kleiner Perkins, Bond Capital & 36 others	70/100
8th	Veeqo 2012, Swansea (United Kingdom), Acquired	Provider of multichannel ecommerce shipping software with order and inventory management	$11.5M	Octopus Investments, Messebauer & 7 others	69/100
9th	Anchanto 2011, Singapore (Singapore), Series C	Developer of e-commerce software and supply chain management solutions	$16.1M	Transcosmos, MDI Ventures & 13 others	69/100
10th	Fracttal 2014, Santiago (Chile), Series C	Cloud-based enterprise asset management solutions	$52.3M	Seaya, Riverwood Capital & 8 others	68/100
22nd	Fluent Commerce 2013, Sydney (Australia), Series C	Cloud-based back-end management solutions for omnichannel retailers	$59.7M	Arrowroot Capital Management, Five V Capital ... & 34 others	63/100