When was Fluent Commerce founded?

Fluent Commerce was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Fluent Commerce located?

Fluent Commerce is headquartered in Sydney, Australia. It is registered at Wilmington, Delaware.

Who is the current CEO of Fluent Commerce?

Graham Jackson of Fluent Commerce.

Which legal entities is Fluent Commerce associated with?

Fluent Commerce is associated with FLUENT RETAIL PTY LTD and 3 others.

How many employees does Fluent Commerce have?

As of Aug 31, 2026, the latest employee count at Fluent Commerce is 95.

Is Fluent Commerce a funded company?

Fluent Commerce is a funded company, having raised a total of $59.7M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 11, 2017.

When was the latest funding round of Fluent Commerce?

Fluent Commerce's latest funding was a $***** Series C round on Feb 17, 2026, with participation from 1 investor. Its primary sector is In Store Retail Tech. In Australia, the In Store Retail Tech sector has seen $32.6M in funding in 2026 to date.

Where does Fluent Commerce rank among its competitors?

Fluent Commerce ranks 18th amongst 1719 active competitors, of which 179 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Fluent Commerce, which secured $32.6M in Feb, 2026.

Who are the top competitors of Fluent Commerce?

Fluent Commerce's top competitors include Shiprocket, Delhivery and RELEX. Among them, Fluent Commerce secured the most recent funding round in February, 2026.

Fluent Commerce - 2026 Company Profile, Team, Funding & Competitors

Fluent Commerce is a series C company based in Sydney (Australia), founded in 2013 by Mehdi Fassaie. It operates as a Cloud-based back-end management solutions for omnichannel retailers. Fluent Commerce has raised $59.7M in funding from investors like Blue Sky Ventures, Arrowroot Capital Management and Qualgro. The company has 1719 active competitors, including 179 funded and 193 that have exited. Its top competitors include companies like Shiprocket, Delhivery and RELEX.

Company Details

Cloud-based back-end management solutions for omnichannel retailers. Its features include order and inventory management, shipping, fulfilment, returns management, reporting, analytics and more. Its software solution integrates with retailers existing online platforms and enables click and collect, ship from store, omnichannel returns and fulfilment management and more.

Website: fluentcommerce.com
Social
Email ID: *****@fluentcommerce.com
Phone Number: +61 **********
Registered Address: Wilmington, Delaware

Key Metrics

Founded Year

2013

Location

Sydney, Australia

Stage

Series C

Total Funding

$59.7M in 3 rounds

Latest Funding Round

Series C, Feb 17, 2026, $*****

Investors

Blue Sky Ventures & 35 more

Ranked

18^th among 1719 active competitors

Employee Count

95 as on Aug 31, 2026

Similar Companies

Delhivery & 1530 more

View Fluent Commerce's full profile

Fluent Commerce is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FLUENT RETAIL PTY LTD CIN: 132599154 , Australia, Active	Aug 05, 2008	-	-
FLUENT RETAIL (UK) LIMITED CIN: 10710116 , United Kingdom, Active	Apr 04, 2017	-	-
FLUENT RETAIL PTY LTD CIN: 75132599154 , Australia, Active	Aug 05, 2008	-	-
FLUENT RETAIL NORTH AMERICA LLC CIN: 821339827 , United States, Active	Dec 31, 1999	-	2 (As on Dec 31, 2022)	-

Fluent Commerce has raised a total funding of $59.7M over 3 rounds. Its first funding round was on Dec 11, 2017. Its latest funding round was a Series C round on Feb 17, 2026 for $*****. 1 investor participated in its latest round. Fluent Commerce has 31 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Fluent Commerce:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 17, 2026	6996628	Series C	5685917	6270196	3547422	1886832
Aug 06, 2019	3356366	Series B	4853695	6523909	9400566	4695418
Dec 11, 2017	5516829	Series A	8872998	3294826	Blue Sky Ventures & 1 more	Ariel Luedi

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View details of Fluent Commerce's funding rounds and investors

The founders of Fluent Commerce is Mehdi Fassaie. Graham Jackson is the CEO of Fluent Commerce.

Here are the details of Fluent Commerce's key team members:

Mehdi Fassaie: Former Founder & CTO of Fluent Commerce.
Graham Jackson: CEO of Fluent Commerce.
Contact Info: 2 email addresses

View details of Fluent Commerce's Founder profiles and Board Members

Fluent Commerce's employee count trend

Fluent Commerce has 95 employees as of Aug 26. Here is Fluent Commerce's employee count trend over the years:

Employee count trend for Fluent Commerce

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Top competitors of Fluent Commerce include Shiprocket, Delhivery and RELEX. Here is the list of Top 10 competitors of Fluent Commerce, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shiprocket 2012, Delhi (India), Public	Provider of e-commerce shipping, fulfillment, marketing, and financial services	$322M	Temasek, Bertelsmann India Investments & 63 others	87/100
2nd	Delhivery 2011, Gurugram (India), Public	Platform offering end-to-end parcel delivery, warehousing, cross-border, and fulfillment services	$1.25B	Fidelity Investments, GIC & 38 others	81/100
3rd	RELEX 2005, Helsinki (Finland), Series D	Provider of unified platform for retail and supply chain planning	$816M	Summit Partners, TCV & 5 others	76/100
4th	Cainiao 2013, Hangzhou (China), Acquired	Tech-enabled end-to-end delivery service provider	$290M	Khazanah Nasional Berhad, GIC & 6 others	76/100
5th	Lightspeed 2005, Montreal (Canada), Public	Provider of point of sale and payment platform for businesses	$292M	CDPQ, Inovia Capital & 8 others	76/100
6th	ShipBob 2014, Chicago (United States), Series E	Provider of e-commerce fulfillment solutions for direct-to-consumer brands	$333M	Bain Capital Ventures, SoftBank Vision Fund ... & 30 others	70/100
7th	Veeqo 2012, Swansea (United Kingdom), Acquired	Provider of multichannel ecommerce shipping software with order and inventory management	$11.5M	Octopus Investments, Messebauer & 7 others	68/100
8th	Jushuitan 2014, Hangzhou (China), Public	SaaS-based ERP solutions for e-commerce retailers	$225M	Sequoia Capital China, ZCG & 10 others	68/100
9th	Zippee 2021, Gurugram (India), Seed	Network of fulfillment centers providing rapid delivery for consumer brands	$10.7M	Future Wealth Investments, Mumbai Angels ... & 140 others	67/100
10th	Prozo 2014, Gurugram (India), Series A	Provider of an end-to-end supply chain ecosystem for omnichannel brands	$18.9M	Sixth Sense Ventures, Earlsfield Capital ... & 29 others	67/100
18th	Fluent Commerce 2013, Sydney (Australia), Series C	Cloud-based back-end management solutions for omnichannel retailers	$59.7M	Bain Capital, Macdoch Ventures & 34 others	63/100