When was Setu founded?

Setu was founded in 2017 and raised its 1st funding round 4 years after it was founded.

Where is Setu located?

Setu is headquartered in Mumbai, India. It is registered at L2, Unit No. 02, Lodha Excelus, N.M. Joshi Marg, Mahalaxmi, Agripada, Mumbai, Mumbai, Maharashtra, India, 400011.

Who is the current CEO of Setu?

Nihaal Mariwala of Setu. They have also founded 1 company.

Which legal entities is Setu associated with?

Setu is associated with Omniactive Health Technologies Limited and 3 others.

How many employees does Setu have?

As of May 31, 2026, the latest employee count at Setu is 42.

Is Setu a funded company?

Setu is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Sep 09, 2021.

How much is Setu worth?

The latest valuation of Setu is ₹***** as of Oct 04, 2023.

When was the latest funding round of Setu?

Setu's latest funding was a $***** Seed round on Oct 31, 2023, with participation from 10 investors. Its primary sector is Nutraceuticals Tech. In India, the Nutraceuticals Tech sector has seen $67.7M in funding in 2026 to date.

What is the annual revenue of Setu?

Annual revenue of Setu is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Setu rank among its competitors?

Setu ranks 25th amongst 2046 active competitors, of which 121 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Supply6, which secured $5M in Jul, 2026.

Who are the top competitors of Setu?

Setu's top competitors include Kapiva, OZiva and SmartyPants Vitamins. Among them, Supply6 secured the most recent funding round in July, 2026.

Setu - 2026 Company Profile, Team, Funding, Competitors & Financials

Setu is a seed company based in Mumbai (India), founded in 2017 by Sanjay Jaysinh Mariwala, Nihaal Mariwala and Trisha Mariwala. It operates as a Provider of dietary supplements. Setu has raised an undisclosed amount in funding, with a current valuation of ₹*****. The company has 2046 active competitors, including 121 funded and 147 that have exited. Its top competitors include companies like Kapiva, OZiva and SmartyPants Vitamins.

Company Details

Setu offers dietary supplements. The company provides products having herbal extracts, probiotics, glucosamine, omega 3, vitamins, minerals, etc. Their products are used to prevent ailments related to liver, intestines, immunity, eyes, heart, and diabetes.

Website: setu.in
Social
Email ID: *****@setu.in
Phone Number: +91 **********
Registered Address: L2, Unit No. 02, Lodha Excelus, N.M. Joshi Marg, Mahalaxmi, Agripada, Mumbai, Mumbai, Maharashtra, India, 400011

Key Metrics

Founded Year

2017

Location

Mumbai, India

Stage

Seed

Latest Funding Round

Seed, Oct 31, 2023, $*****

Post Money Valuation

₹***** as on Oct 04, 2023

Investors

Avinash Rajan & 20 more

Ranked

25^th among 2046 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

42 as on May 31, 2026

Similar Companies

Fullife & 1370 more

View Setu's full profile

Setu is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
SETU NUTRITION PRIVATE LIMITED CIN: U24304MH2020PTC337274 , India, Active	Feb 06, 2020	₹10 - ₹50 Cr (As on Mar 31, 2025)	20 (As on Sep 30, 2020)
SJM CAPSOL PRIVATE LIMITED CIN: U74999MH2020PTC348446 , India, Active	Oct 22, 2020	₹10 - ₹50 Cr (As on Mar 31, 2025)	-
Omniactive Health Technologies Limited CIN: U24230MH2003PLC141898 , India, Active	Aug 27, 2003	₹500 - ₹1,000 Cr (As on Mar 31, 2025)	485 (As on Apr 01, 2026)
PAEON WELLNESS AND NUTRITION LIMITED CIN: U24304MH2016PLC287536 , India, Amalgamated	Nov 09, 2016	0 - ₹10 Cr (As on Mar 31, 2022)	20 (As on Sep 01, 2020)

Setu has raised funding over 2 rounds. Its first funding round was on Sep 09, 2021. Its latest funding round was a Seed round on Oct 31, 2023 for $*****. 10 investors participated in its latest round. Setu has 1 institutional investor and 20 angel investors.

Here is the list of recent funding rounds of Setu:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 31, 2023	1236344	Seed	8910217	1606905	8717664	6335615
Sep 09, 2021	2203925	Conventional Debt	2601218	1802504	3552216	Velocity

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View details of Setu's funding rounds and investors

The founders of Setu are Sanjay Jaysinh Mariwala, Nihaal Mariwala and Trisha Mariwala. Nihaal Mariwala is the CEO of Setu.

Here are the details of Setu's key team members:

Sanjay Jaysinh Mariwala: Co-Founder of Setu. They are also an angel investor in 1 startup and serve on the boards of 3 companies.
Contact Info: 1 phone number
Nihaal Mariwala: Co-Founder & CEO of Setu. They serve on the board of 1 company.
Contact Info: 1 email address
Trisha Mariwala: Co-Founder of Setu.
Contact Info: 1 email address

Setu's Board of Directors

Setu's board has 5 active members. Sanjay Jaysinh Mariwala and Nihaal Mariwala are part of team and Sanjay Mariwala, Niharika Mariwala and Ashoke Roy are independent board members.

Here is the list of Setu's board of directors:

Name	Type	Representing	Status	Duration
Sanjay Jaysinh Mariwala	Team	-	Current	21y 10m
Nihaal Mariwala	Team	-	Current	6y 5m
Sanjay Mariwala	Independent board member	-	Current	6y 5m
djgztzt	Independent board member	-	Current	5y 5m
jrthd{z	Independent board member	-	Past	6y 4m

View details of Setu's Founder profiles and Board Members

Setu's employee count trend

Setu has 42 employees as of May 26. Here is Setu's employee count trend over the years:

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Top competitors of Setu include Kapiva, OZiva and SmartyPants Vitamins. Here is the list of Top 10 competitors of Setu, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kapiva 2016, Bengaluru (India), Series D	Provider of ayurvedic healthcare and nutritional products to improve health	$78.5M	Orbimed, Fireside Ventures & 35 others	76/100
2nd	OZiva 2010, Mumbai (India), Acquired	Provider of nutritional food and health supplements	$17.3M	Stride Ventures, Eight Roads Ventures & 9 others	72/100
3rd	SmartyPants Vitamins 2011, Los Angeles (United States), Acquired	Manufacturer & distributor of nutrition based gummy	$24.4M	Balance Point Capital, North Castle Partners ... & 6 others	69/100
4th	Wellbeing Nutrition 2019, Mumbai (India), Acquired	Provider of organic whole-food nutritional supplements	$25.6M	Fireside Ventures, Roha & 37 others	69/100
5th	Supply6 2019, Bengaluru (India), Series A	Online retailer of nutritional supplements including protein powders and wafers	$7.7M	Zeropearl, Magehold & 66 others	67/100
6th	Plix 2018, Thane (India), Acquired	Online brand offering nutritional supplements	$11.1M	RPSG Capital Ventures, Guild Capital & 6 others	65/100
7th	Olly 2013, San Francisco (United States), Acquired	Delightful vitamins and supplements for sleep, mood, beauty, and overall wellness	$6M	Serena Ventures, Obvious Ventures & 2 others	65/100
8th	Fullife 2009, Mumbai (India), Series D	Manufacturer of effervescent nutritional and pharmaceutical products	$78.1M	NHPEA V Fizz, Sixth Sense Ventures & 92 others	64/100
9th	Zeroharm 2020, Hyderabad (India), Series A	Provider of multiple health and nutritional supplements	$14.8M	Lscsteels, Kotak Life Sciences Fund I & 16 others	64/100
10th	Earthful 2020, Hyderabad (India), Seed	Platform offering plant-based nutritional supplements and wellness products	$3.89M	Green Ivy Ventures, Fireside Ventures & 24 others	62/100
25th	Setu 2017, Mumbai (India), Seed	Provider of dietary supplements	-	Velocity & 20 others	54/100

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Founders own 21.76%, Funds (largest shareholder) own 37.27%, Angels own 9.39% and Other People own 30.68%. The net worth of Setu's founders is INR 142Cr as of Dec 30, 2016.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	21.76%	142Cr	8003484	8082436	2028438	8155802
Fund	37.27%	243Cr	7447019	5468779	2776080	2033025
Angel	9.39%	61.1Cr	1374799	9098669	3211165	4942721
Other People	30.68%	200Cr	4721736	4494829	5508947	2672684
ESOP Pool	0.90%	5.86Cr	0	0	0	0
Total	100.00%	651Cr	2150951	3811500	2167102	6360918