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Simile - About the company

Simile is a series A company based in Palo Alto (United States), founded in 2025 by Percy Liang, Michael Bernstein and Joon Sung Park. It operates as a Provider of an AI-driven simulation platform for understanding human behavior. Simile has raised $100M in funding from Index Ventures. The company has 91 active competitors, including 22 funded and 7 that have exited. Its top competitors include companies like TrusTrace, Groyyo and Backbone PLM.

Company Details

Provider of an AI-driven simulation platform for understanding human behavior. The platform offers enterprise simulation workflows to find audiences and reach niche populations. It de-risks decisions, understands segments, tests concepts, and generates instant insights. The platform aims to predict human behavior in various situations.
Website
simile.ai
Social
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Part Of
Key Metrics
Founded Year
2025
Location
Palo Alto, United States
Stage
Series A
Total Funding
$100M in 1 round
Latest Funding Round
Ranked
Employee Count
11 - 50 as on Feb 28, 2026
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Simile's funding and investors

Simile has raised a total funding of $100M over 1 round. Its latest funding round was a Series A round on Feb 12, 2026 for $*****. 9 investors participated in its latest round. Simile has 4 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Simile:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 12, 2026
1478160
Series A
4898219
4276039
5727294
1346172
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Simile's founders and board of directors

Founder? Claim Profile
The founders of Simile are Percy Liang, Michael Bernstein and Joon Sung Park. Joon Sung Park is the CEO of Simile.
Here are the details of Simile's key team members:

Simile's employee count trend

Simile has 11 - 50 employees as of Feb 26. Here is Simile's employee count trend over the years:
Employee count trend for Simile
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Simile's Competitors and alternates

Top competitors of Simile include TrusTrace, Groyyo and Backbone PLM. Here is the list of Top 10 competitors of Simile, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for TrusTrace
TrusTrace
2016, Stockholm (Sweden), Series B
Provider of a platform for supply chain traceability and compliance
$30M
67/100
2nd
Logo for Groyyo
Groyyo
2021, Gurugram (India), Series A
Provider of AI-powered manufacturing automation platform for MSME garment factories
$33.1M
53/100
3rd
Logo for Simile
Simile
2025, Palo Alto (United States), Series A
Provider of an AI-driven simulation platform for understanding human behavior
$100M
52/100
4th
Logo for Backbone PLM
Backbone PLM
2013, Denver (United States), Acquired
Provider of web-based PLM tool for fashion brands
$23M
50/100
5th
Logo for Aaru
Aaru
2024, New York City (United States), Series A
Provider of preditive intelligence to clients
-
49/100
6th
Logo for FABBRIC
FABBRIC
2021, Barcelona (Spain), Seed
Provides an online platform for on-demand custom apparel.
$1.77M
42/100
7th
Logo for Sitateru
Sitateru
2014, Chuo City (Japan), Series D
Provider of operation management solutions for fashion brands and garment factories
$18.5M
41/100
8th
Logo for CulturePulse
CulturePulse
2021, Middletown (United States), Series A
Provider of AI-based predictive analytics solutions for government
$2.5M
40/100
9th
Logo for Vesti
Vesti
2015, Sao Paulo (Brazil), Seed
Provider of SaaS-based e-commerce suite solutions for businesses
$391K
39/100
10th
Logo for ChannelApe
ChannelApe
2015, New York City (United States), Seed
Platform offering operational management solution for fashion brands
$3.72M
38/100
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Simile's Investments and acquisitions

Simile has made no investments or acquisitions yet.

Reports related to Simile

Here is the latest report on Simile's sector:

News related to Simile

Media has covered Simile for 1 event in last 1 year.
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FAQs about Simile

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