Simile - About the company
Simile is a series B company based in Palo Alto (United States), founded in 2025 by Percy Liang, Michael Bernstein and Joon Sung Park. It operates as a Provider of an AI-driven simulation platform for understanding human behavior. Simile has raised $300M in funding from Index Ventures and Greenoaks. The company has 84 active competitors, including 19 funded and 5 that have exited. Its top competitors include companies like Aaru, Backbone PLM and Vesti.
Company Details
Provider of an AI-driven simulation platform for understanding human behavior. The platform offers enterprise simulation workflows to find audiences and reach niche populations. It de-risks decisions, understands segments, tests concepts, and generates instant insights. The platform aims to predict human behavior in various situations.
- Website
- simile.ai
Key Metrics
Founded Year
2025
Location
Palo Alto, United States
Stage
Series B
Total Funding
$300M in 2 rounds
Latest Funding Round
Investors
Ranked
1st among 84 active competitors
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Simile's funding and investors
Simile has raised a total funding of $300M over 2 rounds. Its first funding round was on Feb 12, 2026. Its latest funding round was a Series B round on Jul 30, 2026 for $*****. 7 investors participated in its latest round. Simile has 8 institutional investors and 5 angel investors.
Here is the list of recent funding rounds of Simile:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 30, 2026 | 1450215 | Series B | 4173282 | 3587369 | 6070805 | 9594300 |
Feb 12, 2026 | 5064477 | Series A | 7583214 | 5029232 |
View details of Simile's funding rounds and investors
Simile's founders and board of directors
Founder? Claim ProfileThe founders of Simile are Percy Liang, Michael Bernstein and Joon Sung Park. Joon Sung Park is the CEO of Simile.
Here are the details of Simile's key team members:
- Percy Liang: Co-Founder of Simile. Contact Info: 1 email address
- Michael Bernstein: Co-Founder of Simile.
- Joon Sung Park: Co-Founder & CEO of Simile. Contact Info: 1 email address
View details of Simile's Founder profiles and Board Members
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Simile's Competitors and alternates
Top competitors of Simile include Aaru, Backbone PLM and Vesti. Here is the list of Top 10 competitors of Simile, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Simile 2025, Palo Alto (United States), Series B | Provider of an AI-driven simulation platform for understanding human behavior | $300M | 55/100 | |
2nd | Aaru 2024, New York City (United States), Series A | Provider of preditive intelligence to clients | - | 49/100 | |
3rd | Backbone PLM 2013, Denver (United States), Acquired | Provider of web-based PLM tool for fashion brands | $23M | 45/100 | |
4th | Provider of SaaS-based e-commerce suite solutions for businesses | $391K | 42/100 | ||
5th | CulturePulse 2021, Middletown (United States), Series A | Provider of AI-based predictive analytics solutions for government | $2.5M | 42/100 | |
6th | Provides an online platform for on-demand custom apparel. | $1.77M | 41/100 | ||
7th | Provider of operation management solutions for fashion brands and garment factories | $18.5M | 40/100 | ||
8th | ChannelApe 2015, New York City (United States), Seed | Platform offering operational management solution for fashion brands | $3.72M | 38/100 | |
9th | Zilingo Trade 2014, Mumbai (India), Funding Raised | B2B marketplace connecting brands, manufacturers, and wholesalers | - | 36/100 | |
10th | Provider of supply chain management and sustainable clothing production solutions for fashion brands | $2.1M | 36/100 |
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Simile's Investments and acquisitions
Simile has made no investments or acquisitions yet.
Reports related to Simile
Here is the latest report on Simile's sector:
News related to Simile
Media has covered Simile for a total of 4 events in the last 1 year, 1 of them has been about company updates.
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Simile Raises $100 Million for AI to Predict Human BehaviorPYMNTS.com•Feb 12, 2026•Simile, CVS pharmacy, Bain Capital Ventures, Index Ventures and 2 others
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