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Simpl - About the company

Simpl is a series B company based in Bengaluru (India), founded in 2015 by Chaitra Chidanand and Nitya Sharma. It operates as a Provider of an online marketplace platform for purchase financing. Simpl has raised $83M in funding from investors like Green Visor Capital, IA Ventures and Valar Ventures, with a current valuation of *****. The company has 360 active competitors, including 98 funded and 76 that have exited. Its top competitors include companies like Square, Affirm and Klarna.

Company Details

Provider of an online marketplace platform for purchase financing. It is a digital payment platform that provides checkout experience for online shoppers, enabling them to shop now and pay later with a 15-day billing cycle and no interest rates. The company's proprietary technology simplifies online commerce by managing payment friction, conversion rates, and customer satisfaction.
Social
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Email ID
*****@getsimpl.com
Registered Address
1st & 2nd Floor, Kagalwala House, Plot No.175, BHD Metro House, CST Road, Kalina, BKC, Sant, acruz (E), Mumbai City, Mumbai, Maharashtra, India, 400098
Key Metrics
Founded Year
2015
Location
Bengaluru, India
Stage
Series B
Total Funding
$83M in 4 rounds
Latest Funding Round
Post Money Valuation
***** as on Dec 28, 2021
Ranked
Annual Revenue
₹150Cr as on Mar 31, 2024
Employee Count
144 as on Jan 31, 2025
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Simpl's funding and investors

Simpl has raised a total funding of $83M over 4 rounds. Its first funding round was on Jun 03, 2015. Its latest funding round was a Series B round on Oct 14, 2021 for $*****. 28 investors participated in its latest round. Simpl has 25 institutional investors and 18 angel investors.

Here is the list of recent funding rounds of Simpl:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 14, 2021
2052924
Series B
1712576
4733384
4642911
8357702
Aug 17, 2017
6906283
Series A
1684025
6938909
9860750
Nov 30, 2016
6840023
Seed
3038081
3394843
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Simpl's founders and board of directors

Founder? Claim Profile
The founders of Simpl are Chaitra Chidanand and Nitya Sharma.
Here are the details of Simpl's key team members:

Simpl's Board of Directors

Simpl's board has 2 active members. Nitya Sharma is part of team and Pankaj Baid is independent board member.
Here is the list of Simpl's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
11y 1m
nrpy{q{
Team
-
Past
7y 2m
itdovyr
Investor
fhfulta
Past
5y 5m
Independent board member
-
Current
4y 2m

Simpl's employee count trend

Simpl has 144 employees as of Jan 25. The total employee count is 57.0% lower than what it was in Jan 24. Here is Simpl's employee count trend over the years:
Employee count trend for Simpl
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Simpl's Competitors and alternates

Top competitors of Simpl include Square, Affirm and Klarna. Here is the list of Top 10 competitors of Simpl, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Square
Square
2009, San Francisco (United States), Public
Provider of integrated point of sale and business management solutions
$520M
89/100
2nd
Logo for Affirm
Affirm
2012, San Francisco (United States), Public
Provider of point of sale financing solutions for consumers and merchants
$1.22B
89/100
3rd
Logo for Klarna
Klarna
2005, Stockholm (Sweden), Public
Developer of an online platform for point-of-sale financing
$4.19B
85/100
4th
Logo for Tabby
Tabby
2019, Dubai (United Arab Emirates), Series E
Provider of purchase financing solutions for businesses
$604M
83/100
5th
Logo for Addi
Addi
2018, Bogota (Colombia), Series C
Provider of an online platform for point of sale financing
$238M
78/100
6th
Logo for Paidy
Paidy
2014, Tokyo (Japan), Acquired
App-based lending platform for purchase financing
$281M
78/100
7th
Logo for Sezzle
Sezzle
2016, Minneapolis (United States), Acquired
Online platform for point of sale financing
$17.5M
78/100
8th
Logo for Zip
Zip
2013, Sydney (Australia), Public
Provider of an online platform for point-of-sale financing
-
77/100
9th
Logo for axio
axio
2013, Bengaluru (India), Acquired
Provider of an online lending platform offering point of sale financing
$206M
77/100
10th
Logo for Sunbit
Sunbit
2016, Los Angeles (United States), Series D
Online platform for point of sale financing
$159M
77/100
25th
Logo for Simpl
Simpl
2015, Bengaluru (India), Series B
Provider of an online marketplace platform for purchase financing
$83M
67/100
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Simpl's Latest cap tables and shareholding

Founders own 21.94%, Funds (largest shareholder) own 46.35%, Enterprises own 1.52% and Angels own 7.99%. The net worth of Simpl's founders is INR 21.2Cr as of Sep 14, 2017.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
21.94%
21.2Cr
8162964
7677266
5533033
5132994
4325259
9927139
7740630
8042205
6691337
1758560
Fund
46.35%
44.9Cr
5424432
1653938
6688909
2897261
4133294
6180261
1634720
4736950
5205318
8280974
5835143
2803089
8933731
9789492
4709568
9450052
Enterprise
1.52%
1.48Cr
3
7
8
2
Angel
7.99%
7.74Cr
3337701
6895555
9115022
4407361
Other People
21.94%
21.2Cr
9743660
2360235
2419943
6887044
Total
99.74%
96.6Cr
2164275
8889929
1283686
4949845
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Simpl's Shareholding

Simpl's Investments and acquisitions

Simpl has made no investments or acquisitions yet.

Reports related to Simpl

Here is the latest report on Simpl's sector:

News related to Simpl

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Media has covered Simpl for a total of 5 events in the last 1 year, 2 of them have been about people movement and 1 about company updates.
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