When was Simplicity founded?

Simplicity was founded in 2016.

Where is Simplicity located?

Simplicity is headquartered in Auckland, New Zealand.

Which legal entities is Simplicity associated with?

Simplicity is associated with SIMPLICITY INVESTMENT MANAGEMENT LIMITED.

How many employees does Simplicity have?

As of Aug 31, 2026, the latest employee count at Simplicity is 58.

Where does Simplicity rank among its competitors?

Simplicity ranks 4th amongst 414 active competitors, of which 10 are funded. It stands 4th in terms of total funding among its competitors.

Simplicity - 2026 Company Profile, Team & Competitors

Q: Who are the top competitors of Simplicity?

Simplicity's top competitors include Mariner Investment Group, WhiteOak Capital Asset Management and LSV.

Simplicity is an unfunded company based in Auckland (New Zealand), founded in 2016 by Sam Stubbs, Amir Bashir and Nicolas Avellaneda. It operates as an Investment management firm. Simplicity has not raised any funding yet. The company has 414 active competitors, including 10 funded and 21 that have exited. Its top competitors include companies like Mariner Investment Group, WhiteOak Capital Asset Management and LSV.

Company Details

Website: simplicity.kiwi
Social

Key Metrics

Founded Year

2016

Location

Auckland, New Zealand

Stage

Unfunded

Ranked

4^th among 414 active competitors

Employee Count

58 as on Aug 31, 2026

Investment & Acquisitions

Stabicraft & 2 more

Similar Companies

Mariner Investment Group & 422 more

View Simplicity's full profile

Simplicity is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SIMPLICITY INVESTMENT MANAGEMENT LIMITED CIN: 7840576 , New Zealand, Active	Dec 04, 2019	-	-

Simplicity has not raised any funding rounds yet.

The founders of Simplicity are Sam Stubbs, Amir Bashir and Nicolas Avellaneda.

Here are the details of Simplicity's key team members:

Sam Stubbs: Co-Founder & CEO of Simplicity.
Contact Info: 1 email address
Amir Bashir: Co-Founder and Chief Technology Officer of Simplicity.
Nicolas Avellaneda: Founder of Simplicity.

View details of Simplicity's Founder profiles and Board Members

Simplicity's employee count trend

Simplicity has 58 employees as of Aug 26. Here is Simplicity's employee count trend over the years:

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Top competitors of Simplicity include Mariner Investment Group, WhiteOak Capital Asset Management and LSV. Here is the list of Top 10 competitors of Simplicity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mariner Investment Group 1992, New York City (United States), Acquired	Provider of investment risk & asset management and solution services	-	-	49/100
2nd	WhiteOak Capital Asset Management 2017, Mumbai (India), Unfunded	Provider of investment management and advisory services for indian equity	-	-	47/100
3rd	LSV 2005, New York City (United States), Unfunded	Provider of advisory services for investment management firm	-	-	47/100
4th	Simplicity 2016, Auckland (New Zealand), Unfunded	Investment management firm	-	-	46/100
5th	Ariel Investments 1983, Chicago (United States), Unfunded	Investment management firm	-	-	44/100
6th	Nantahala Capital Management 2004, New Canaan (United States), Unfunded	Provider of investment services for financial industries	-	-	44/100
7th	Redfish Group 2012, Milan (Italy), Unfunded	Investment management firm	-	-	43/100
8th	Wedge Capital Management 1984, Charlotte (United States), Unfunded	Investment management firm	-	-	43/100
9th	JP Investment 2018, Chiyoda City (Japan), Unfunded	Provider of investment management services	-	-	42/100
10th	longone.com 1992, Shanghai (China), Unfunded	Provider of investment consulting services	-	-	41/100

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Simplicity has made 3 investments including Stabicraft, Tax Traders and Quantifi Photonics. Simplicity has not made any acquisitions as of now.

Here is the list of its investments:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Nov 12, 2024	Investments	Stabicraft	1987	Invercargill (New Zealand)
Mar 26, 2024	Investments	Tax Traders	2011	Auckland (New Zealand)
Jul 09, 2021	Investments	Quantifi Photonics	2012	Auckland (New Zealand)