SiteMinder - About the company
SiteMinder is a public company based in Sydney (Australia), founded in 2006 by Mike Rogers. It operates as a Provider of a hotel commerce platform for marketing, sales, and management. SiteMinder has raised $105M in funding from investors like BlackRock, TCV and Bailador. The company has 530 active competitors, including 29 funded and 41 that have exited. Its top competitors include companies like Amadeus, Emerging Travel Group and CloudBeds.
Sectors and market segments that SiteMinder operate in
SiteMinder serves in the Travel and Hospitality Tech market segments.The primary business model of SiteMinder are:Company Details
Provider of a hotel commerce platform for marketing, sales, and management. The platform empowers hotels to grow their business from a single location. It offers tools for guest acquisition, revenue management, and guest experience enhancement. The platform provides integrations for property management, revenue management, and central reservation systems.
- Website
- www.siteminder.com/
- Social
Key Metrics
Founded Year
2006
Location
Sydney, Australia
Stage
Public
Total Funding
$105M in 5 rounds
Latest Funding Round
Ranked
4th among 530 active competitors
Employee Count
1,320 as on Sep 30, 2026
Exit Details
Public
Legal entities associated with SiteMinder
SiteMinder is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SITEMINDERS LIMITED CIN: 8547298 , United Kingdom, Active | May 28, 2013 | - | - | |
SITEMINDER (INDIA) PRIVATE LIMITED CIN: U72900KA2019FTC126958 , India, Active | Aug 09, 2019 | 0 - ₹10 Cr (As on Mar 31, 2025) | - | |
SITEMINDER LIMITED CIN: 59121931744 , Australia, Active | Sep 25, 2006 | $100M - $500M (As on Jun 30, 2024) | - |
SiteMinder's IPO details
SiteMinder got listed on Nov 08, 2021.
Click here to take a look at SiteMinder's IPO in detail
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SiteMinder's funding and investors
SiteMinder has raised a total funding of $105M over 5 rounds. Its first funding round was on 2008. Its latest funding round was a Series C round on Jan 16, 2020 for $70M. 4 investors participated in its latest round. SiteMinder has 10 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of SiteMinder:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 16, 2020 | $70M | Series C | $750M | - | ||
Dec 18, 2015 | Undisclosed | Unattributed | - | - | - | - |
Jan 14, 2014 | $30M | Series B | - | - | - |
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SiteMinder's founders and board of directors
Founder? Claim ProfileThe founders of SiteMinder is Mike Rogers.
Here are the details of SiteMinder's key team members:
- Mike Rogers: Co-Founder & CTO of SiteMinder.
View details of SiteMinder's Founder profiles and Board Members
SiteMinder's employee count trend
SiteMinder has 1,320 employees as of Sep 26. Here is SiteMinder's employee count trend over the years:
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SiteMinder's Competitors and alternates
Top competitors of SiteMinder include Amadeus, Emerging Travel Group and CloudBeds. Here is the list of Top 10 competitors of SiteMinder, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | SaaS-based operations management solution for the hospitality and aviation industry | - | 81/100 | ||
2nd | _1565000407279.png?devicePixelRatio=2&height=30&width=30){kind=logo} Emerging Travel Group 2010, Wilmington (United States), Series C | Developer of online platforms for travel agencies, corporate and individual clients | $62M | 74/100 | |
3rd | CloudBeds 2012, San Diego (United States), Series D | Provider of a platform for hospitality operations, distribution, and marketing | $253M | 71/100 | |
4th | SiteMinder 2006, Sydney (Australia), Public | Provider of a hotel commerce platform for marketing, sales, and management | $105M | 73/100 | |
5th | Sabre 1960, Southlake (United States), Public | Provider of technology solutions for airlines, travel agencies, and corporate travel | - | 66/100 | |
6th | WeTravel 2014, San Francisco (United States), Series C | Online platform for organizing group trips | $126M | 65/100 | |
7th | Travel Boutique Online 2006, Gurugram (India), Acquired | Provider of a platform for travel buyers and suppliers to connect | $11.3M | 65/100 | |
8th | Provider of cloud-based platform delivering solutions for the travel and hospitality industries | $20.1M | 65/100 | ||
9th | ForNova 2008, London (United Kingdom), Series B | Market intelligence & visibility solutions for hotels | $90M | 62/100 | |
10th | HotelRunner 2011, Delaware City (United States), Series A | Provider of a platform for managing and growing hospitality businesses | $8.5M | 61/100 |
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SiteMinder's Investments and acquisitions
SiteMinder has made 2 investments in companies including Rezdy and Rezdy. SiteMinder has also acquired 2 companies including Guestjoy and Globekey.Here is the list of investments & acquisitions:Filter this list
Filter this listReports related to SiteMinder
Here is the latest report on SiteMinder's sector:
News related to SiteMinder
Filter this listMedia has covered SiteMinder for a total of 8 events in the last 1 year, 7 of them have been about company updates and 1 about partnerships.
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SiteMinder launches AI engine to optimize hotel pricing and distributionTravolution•Sep 24, 2026•SiteMinder
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Mews and SiteMinder Pioneer Top-Tier Native Distribution within Hotel Operating SystemEuropa Press•May 28, 2026•Mews, SiteMinder
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SiteMinder Data: Fitur 2026 triggers hotel bookings in Madrid and raises rates up to €443Hosteltur•Jan 16, 2026•SiteMinder
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SiteMinder Data Shows Few Small Hotels Focus on Guest Acquisition; Launches New Little Hotelier PlatformTravolution•Oct 03, 2025•SiteMinder
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RMS partners with SiteMinder to integrate Smart Platform TechnologyTravel Daily Media•Sep 24, 2025•RMS, SiteMinder
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UK hotels anticipate revenue increase during August Bank Holiday, fueled by strong SiteMinder bookingsTravolution•Aug 07, 2025•SiteMinder
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Mindr and OurFamilyWizard Partner to Revolutionize Co-Parenting with Alcohol MonitoringPR Newswire•Jul 14, 2025•SiteMinder
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FAQs about SiteMinder
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