When was SiteMinder founded?

SiteMinder was founded in 2006 and raised its 1st funding round 2 years after it was founded.

Where is SiteMinder located?

SiteMinder is headquartered in Sydney, Australia.

Which legal entities is SiteMinder associated with?

SiteMinder is associated with SITEMINDER LIMITED and 2 others.

How many employees does SiteMinder have?

As of Jun 30, 2026, the latest employee count at SiteMinder is 1281.

Is SiteMinder a funded company?

SiteMinder is a funded company, having raised a total of $105M across 5 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Angel round on 2008.

When was the latest funding round of SiteMinder?

SiteMinder's latest funding was a $70M Series C round on Jan 16, 2020, with participation from 4 investors.

Is SiteMinder a Online Travel company?

The primary sectors of SiteMinder are Online Travel and Hotel IT.

Where does SiteMinder rank among its competitors?

SiteMinder ranks 3rd amongst 452 active competitors, of which 29 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was WeTravel, which secured $92.1M in Sep, 2025.

Who are the top competitors of SiteMinder?

SiteMinder's top competitors include Amadeus, Emerging Travel Group and CloudBeds. Among them, WeTravel secured the most recent funding round in September, 2025.

SiteMinder - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that SiteMinder operate in

SiteMinder serves in the Travel and Hospitality Tech market segments.The primary business model of SiteMinder are:

Company Details

Provider of a hotel commerce platform for marketing, sales, and management. The platform empowers hotels to grow their business from a single location. It offers tools for guest acquisition, revenue management, and guest experience enhancement. The platform provides integrations for property management, revenue management, and central reservation systems.

Website: www.siteminder.com/
Social

Key Metrics

Founded Year

2006

Location

Sydney, Australia

Stage

Public

Total Funding

$105M in 5 rounds

Latest Funding Round

Series C, Jan 16, 2020, $70M

Investors

BlackRock & 10 more

Ranked

3^rd among 452 active competitors

Employee Count

1,281 as on Jun 30, 2026

Investment & Acquisitions

Guestjoy & 3 more

Similar Companies

Amadeus & 519 more

Exit Details

Public

View SiteMinder's full profile

SiteMinder is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
SITEMINDER (INDIA) PRIVATE LIMITED CIN: U72900KA2019FTC126958 , India, Active	Aug 09, 2019	0 - ₹10 Cr (As on Mar 31, 2025)	-
SITEMINDERS LIMITED CIN: 8547298 , United Kingdom, Active	May 28, 2013	-	-
SITEMINDER LIMITED CIN: 59121931744 , Australia, Active	Sep 25, 2006	$100M - $500M (As on Jun 30, 2024)	-

SiteMinder got listed on Nov 08, 2021.

Click here to take a look at SiteMinder's IPO in detail

SiteMinder has raised a total funding of $105M over 5 rounds. Its first funding round was on 2008. Its latest funding round was a Series C round on Jan 16, 2020 for $70M. 4 investors participated in its latest round. SiteMinder has 10 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of SiteMinder:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 16, 2020	$70M	Series C	$750M	-	BlackRock	AustralianSuper, Ellerston Capital, Pendal Group
Dec 18, 2015	Undisclosed	Unattributed	-	-	-	-
Jan 14, 2014	$30M	Series B	-	-	TCV	-

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View details of SiteMinder's funding rounds and investors

The founders of SiteMinder is Mike Rogers.

Here are the details of SiteMinder's key team members:

Mike Rogers: Co-Founder & CTO of SiteMinder.

View details of SiteMinder's Founder profiles and Board Members

SiteMinder's employee count trend

SiteMinder has 1,281 employees as of Jun 26. Here is SiteMinder's employee count trend over the years:

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Top competitors of SiteMinder include Amadeus, Emerging Travel Group and CloudBeds. Here is the list of Top 10 competitors of SiteMinder, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Amadeus 1987, Madrid (Spain), Public	SaaS-based operations management solution for the hospitality and aviation industry	-	European Capital, Keensight Capital & 4 others	81/100
2nd	Emerging Travel Group 2010, Wilmington (United States), Series C	Developer of online platforms for travel agencies, corporate and individual clients	$62M	General Catalyst, Founders Fund & 23 others	74/100
3rd	SiteMinder 2006, Sydney (Australia), Public	Provider of a hotel commerce platform for marketing, sales, and management	$105M	TCV, AustralianSuper & 9 others	71/100
4th	CloudBeds 2012, San Diego (United States), Series D	Provider of a platform for hospitality operations, distribution, and marketing	$253M	Nashville Capital Network, SoftBank Vision Fund ... & 16 others	71/100
5th	Sabre 1960, Southlake (United States), Public	Provider of technology solutions for airlines, travel agencies, and corporate travel	-	General Catalyst, Norwest & 5 others	66/100
6th	WeTravel 2014, San Francisco (United States), Series C	Online platform for organizing group trips	$126M	Sapphire Ventures, The House Fund & 18 others	65/100
7th	ZEN Rooms 2015, Singapore (Singapore), Series B	Provider of cloud-based platform delivering solutions for the travel and hospitality industries	$20.1M	Yanolja, Rocket Internet & 7 others	65/100
8th	Travel Boutique Online 2006, Gurugram (India), Acquired	Provider of a platform for travel buyers and suppliers to connect	$11.3M	Naspers, Lap Travel & 2 others	65/100
9th	HotelRunner 2011, Delaware City (United States), Series A	Provider of a platform for managing and growing hospitality businesses	$8.5M	Aslanoba Capital, Ascension & 8 others	62/100
10th	ForNova 2008, London (United Kingdom), Series B	Market intelligence & visibility solutions for hotels	$90M	DTCP, Waypoint Capital & 3 others	62/100

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SiteMinder has made 2 investments in companies including Rezdy and Rezdy. SiteMinder has also acquired 2 companies including Guestjoy and Globekey.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 23, 2022	Acquisition	Guestjoy	2014	Tallinn (Estonia)
Mar 10, 2017	Investments	Rezdy	2011	Sydney (Australia)
Jun 04, 2015	Acquisition	Globekey	2000	Sydney (Australia)