SM Toys - About the company
SM Toys is a series A company based in Indore (India), founded in 2019 by Gaurav Mirchandani. It operates as a Manufacturer of plastic promotional toys and confectionery products with toy elements. SM Toys has raised $13M in funding from investors like Girik Capital, Abakkus Asset Manager and Sixth Sense Ventures, with a current valuation of $*****. The company has 154 active competitors, including 8 funded and 4 that have exited. Its top competitors include companies like Mattel, Legend of Toys and Shumee.
Company Details
Manufacturer of plastic promotional toys and confectionery products with toy elements. It utilizes plastic injection technology for the food and toy industries. The company produces promotional toys and confectionery products. The company works with materials such as PVC, ABS, TPR, silicone, and TPE.
- Website
- smtoysctc.com
- Social
- Email ID
- *****@smtoysctc.com
- Phone Number
- +91 **********, +91 **********
- Registered Address
- 201 BLOCK A2 UNO BUSINESS PARK, Bicholi Mardana, Indore, Indore, Madhya Pradesh, India, 452016
Key Metrics
Founded Year
2019
Location
Indore, India
Stage
Series A
Total Funding
$13M in 1 round
Latest Funding Round
Post Money Valuation
$***** as on Dec 09, 2024
Investors
Ranked
3rd among 154 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
44 as on May 31, 2025
Legal entities associated with SM Toys
SM Toys is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
CANDYTOY CORPORATE PRIVATE LIMITED CIN: U25206MP2019PTC050052 , India, Active | Nov 11, 2019 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 149 (As on Apr 01, 2026) |
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SM Toys's funding and investors
SM Toys has raised a total funding of $13M over 1 round. Its latest funding round was a Series A round on Nov 26, 2024 for $*****. 5 investors participated in its latest round. SM Toys has 5 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of SM Toys:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 26, 2024 | 5536695 | Series A | 3356711 | 2404512 | 1881581 | 3296879 |
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SM Toys' founders and board of directors
Founder? Claim ProfileThe founders of SM Toys is Gaurav Mirchandani. Gaurav Mirchandani is the CEO of SM Toys.
Here are the details of SM Toys' key team members:
- Gaurav Mirchandani: Founder & CEO of SM Toys. They serve on the boards of 2 companies.Contact Info: 1 phone number
SM Toys' Board of Directors
SM Toys's board has 2 active members. Gaurav Mirchandani is part of team and Reema Mirchandani is independent board member.Here is the list of SM Toys' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 6y 11m | |
Independent board member | - | Current | 6y 11m |
View details of SM Toys's Founder profiles and Board Members
SM Toys' employee count trend
SM Toys has 44 employees as of May 25. The total employee count is 42.0% more than what it was in May 24. Here is SM Toys's employee count trend over the years:
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SM Toys's Competitors and alternates
Top competitors of SM Toys include Mattel, Legend of Toys and Shumee. Here is the list of Top 10 competitors of SM Toys, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Mattel 1945, El Segundo (United States), Public | Designer, manufacturer and seller of toys and games | - | 63/100 | |
2nd | Legend of Toys 2024, Bengaluru (India), Seed | Retailer of remote control cars, toy trains, trucks, and drones | $3.98M | 52/100 | |
3rd | Manufacturer of plastic promotional toys and confectionery products with toy elements | $13M | 51/100 | ||
4th | Online platform offering handcrafted toys for kids | $1.31M | 49/100 | ||
5th | Aditi Toys 2015, Rajkot (India), Seed | Manufacturer of high-quality, safe toys | $3.9M | 49/100 | |
6th | Manufacturer of plastic moulded toys, fun-stations and children furniture | - | - | 46/100 | |
7th | Retailer of developmental toys and sensory play products designed to support early childhood brain growth | $747K | 45/100 | ||
8th |  Parksons Cartamundi 1955, Mumbai (India), Unfunded | Manufacturer of playing cards and cards for games | - | - | 44/100 |
9th | Urban Tots 2021, Bhiwadi (India), Unfunded | Manufacturer of toys | - | - | 43/100 |
10th | Stone Sapphire 2007, Vadodara (India), Unfunded | Manufacturer of children's art and craft kits, stationery, toys, and games | - | - | 42/100 |
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SM Toys's Investments and acquisitions
SM Toys has made no investments or acquisitions yet.
Reports related to SM Toys
Here is the latest report on SM Toys's sector:
News related to SM Toys
•
Indore-based toymaker Candytoy Corporate raises Rs 110 crUnited News of India•Nov 26, 2024•Viney Equity Market, Sixth Sense Ventures, Girik Capital, Abakkus Asset Manager and 1 other
•
Candytoy Corporate raises Rs 110 cr in funding round, to expand manufacturing facilitiesIndiatimes•Nov 26, 2024•SM Toys
•
Candytoy partners with Reliance Retail to supply confectionery toys to 1,400 outletsDeccan Herald•Sep 29, 2024•Reliance Retail, SM Toys
•
Candytoy plans to raise 90 cr by diluting 10% stake at Rs 900-cr valuationBusiness Standard•Aug 25, 2024•SM Toys
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