When was SMADEX founded?

SMADEX was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is SMADEX located?

SMADEX is headquartered in Barcelona, Spain.

How many employees does SMADEX have?

As of Aug 31, 2026, the latest employee count at SMADEX is 307.

Is SMADEX a funded company?

SMADEX is a funded company, having raised a total of $2.41M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2011.

When was the latest funding round of SMADEX?

SMADEX's latest funding was a $***** Seed round on Jul 02, 2013, with participation from 3 investors.

Where does SMADEX rank among its competitors?

SMADEX ranks 24th amongst 198 active competitors, of which 31 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of SMADEX?

SMADEX's top competitors include InMobi, Affle and Start.io. Among them, InMobi secured the most recent funding round in December, 2025.

SMADEX - 2026 Company Profile, Team, Funding & Competitors

SMADEX is an acquired company based in Barcelona (Spain), founded in 2011 by Víctor Ruiz and Jordi De Los Pinos. It operates as a Provider of a platform for mobile user acquisition and retargeting. SMADEX has raised $2.41M in funding. The company has 198 active competitors, including 31 funded and 30 that have exited. Its top competitors include companies like InMobi, Affle and Start.io.

Company Details

Provider of a platform for mobile user acquisition and retargeting. The platform offers solutions for connected television, brand awareness, and mobile subscription services. It provides a creative studio, SKAN-ready tools, and performance and transparency features. The platform utilizes machine learning and first-party data to identify audiences and drive conversions.

Website: smadex.com
Social
Email ID: *****@smadex.com

Key Metrics

Founded Year

2011

Location

Barcelona, Spain

Stage

Acquired

Total Funding

$2.41M in 3 rounds

Latest Funding Round

Seed, Jul 02, 2013, $*****

Investors

Nekko Capital & 5 more

Ranked

24^th among 198 active competitors

Employee Count

307 as on Aug 31, 2026

Similar Companies

InMobi & 184 more

Exit Details

Acquired by Entravision Communications (Jun 13, 2018)

View SMADEX's full profile

SMADEX got acquired by Entravision Communications on Jun 13, 2018.

Click here to take a look at SMADEX's acquisition in detail

SMADEX has raised a total funding of $2.41M over 3 rounds. Its first funding round was on 2011. Its latest funding round was a Seed round on Jul 02, 2013 for $*****. 3 investors participated in its latest round. SMADEX has 6 institutional investors.

Here is the list of recent funding rounds of SMADEX:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 02, 2013	6208600	Seed	5798118	9917348	4111350	9148093
Jun 14, 2012	3415005	Seed	9498078	4419001	6442682	Highgrowth
2011	4409	Seed	9364	2637	5842	4140

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View details of SMADEX's funding rounds and investors

The founders of SMADEX are Víctor Ruiz and Jordi De Los Pinos.

Here are the details of SMADEX's key team members:

Víctor Ruiz: Co-Founder & CTO of SMADEX.
Jordi De Los Pinos: Co-Founder & CEO of SMADEX.

View details of SMADEX's Founder profiles and Board Members

SMADEX's employee count trend

SMADEX has 307 employees as of Aug 26. Here is SMADEX's employee count trend over the years:

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Top competitors of SMADEX include InMobi, Affle and Start.io. Here is the list of Top 10 competitors of SMADEX, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	InMobi 2007, Bengaluru (India), Series D	Provider of advertising solutions and platforms for brand building and growth	$266M	Sherpalo Ventures, SoftBank Vision Fund & 44 others	74/100
2nd	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C, Sohum 9x & 12 others	72/100
3rd	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Scale Up Venture Capital, Hercules Capital ... & 4 others	70/100
4th	Moloco 2013, Redwood City (United States), Series C	Cloud platform offering AI enabled mobile DSP software	$200M	Tiger Global Management, Mirae Asset & 13 others	69/100
5th	Mobavenue 2017, Mumbai (India), Acquired	AI-powered AdTech and consumer growth platform enabling full-funnel programmatic advertising	-	Pipal Capital Management, Aman Shivraj Agro Industries ... & 2 others	61/100
6th	Agentio 2006, Brooklyn (United States), Series B	Provider of a platform for managing and scaling creator advertising campaigns	$62.5M	Benchmark, Forerunner Ventures & 13 others	57/100
7th	NativeX 2000, Sartell (United States), Acquired	Demand side platform for enterprises	$320K	Great North Labs, Alta Equity Partners	56/100
8th	Amobee 2005, Redwood City (United States), Acquired	Real-time mobile media inventory buying platform	$42M	TriplePoint Capital, Amdocs & 12 others	55/100
9th	adjoe 2018, Hamburg (Germany), Series D	Adtech network providing mobile advertising and mobile app monetization solutions	$103M	Bertelsmann	54/100
10th	Ad4Screen 2010, Paris (France), Acquired	Mobile advertising and CRM company	$16.3M	Backbone Capital, TGV & 5 others	52/100
24th	SMADEX 2011, Barcelona (Spain), Acquired	Provider of a platform for mobile user acquisition and retargeting	$2.41M	Nekko Capital, Cabiedes & Partners & 4 others	42/100