When was SMADEX founded?

SMADEX was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is SMADEX located?

SMADEX is headquartered in Barcelona, Spain.

How many employees does SMADEX have?

As of Sep 30, 2026, the latest employee count at SMADEX is 310.

Is SMADEX a funded company?

SMADEX is a funded company, having raised a total of $2.41M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2011.

When was the latest funding round of SMADEX?

SMADEX's latest funding was a $***** Seed round on Jul 02, 2013, with participation from 3 investors.

Where does SMADEX rank among its competitors?

SMADEX ranks 9th amongst 240 active competitors, of which 32 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of SMADEX?

SMADEX's top competitors include Affle, InMobi and Moloco. Among them, InMobi secured the most recent funding round in December, 2025.

SMADEX - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of a platform for mobile user acquisition and retargeting. The platform offers solutions for connected television, brand awareness, and mobile subscription services. It provides a creative studio, SKAN-ready tools, and performance and transparency features. The platform utilizes machine learning and first-party data to identify audiences and drive conversions.

Website: smadex.com
Social
Email ID: *****@smadex.com

Key Metrics

Founded Year

2011

Location

Barcelona, Spain

Stage

Acquired

Total Funding

$2.41M in 3 rounds

Latest Funding Round

Seed, Jul 02, 2013, $*****

Investors

Nekko Capital & 5 more

Ranked

9^th among 240 active competitors

Employee Count

310 as on Sep 30, 2026

Similar Companies

Affle & 189 more

Exit Details

Acquired by Entravision Communications (Jun 13, 2018)

View SMADEX's full profile

SMADEX got acquired by Entravision Communications on Jun 13, 2018.

Click here to take a look at SMADEX's acquisition in detail

SMADEX has raised a total funding of $2.41M over 3 rounds. Its first funding round was on 2011. Its latest funding round was a Seed round on Jul 02, 2013 for $*****. 3 investors participated in its latest round. SMADEX has 6 institutional investors.

Here is the list of recent funding rounds of SMADEX:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 02, 2013	6119002	Seed	6037724	8090634	6222687	2443155
Jun 14, 2012	5006336	Seed	9195234	2157390	8274198	Highgrowth
2011	4590	Seed	5534	3115	6752	7643

Access funding benchmarks and valuations. Sign up today!

View details of SMADEX's funding rounds and investors

The founders of SMADEX is Jordi De Los Pinos.

Here are the details of SMADEX's key team members:

Jordi De Los Pinos: Co-Founder & CEO of SMADEX.

View details of SMADEX's Founder profiles and Board Members

SMADEX's employee count trend

SMADEX has 310 employees as of Sep 26. Here is SMADEX's employee count trend over the years:

Uncover SMADEX's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of SMADEX include Affle, InMobi and Moloco. Here is the list of Top 10 competitors of SMADEX, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C, Sohum 9x & 12 others	72/100
2nd	InMobi 2007, Bengaluru (India), Series D	GenAI-powered consumer internet platform connecting brands and consumers through advertising, discovery, and commerce	$266M	Sherpalo Ventures, SoftBank Vision Fund & 45 others	72/100
3rd	Moloco 2013, Redwood City (United States), Series C	Cloud platform offering AI enabled mobile DSP software	$200M	Tiger Global Management, Mirae Asset & 13 others	71/100
4th	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Scale Up Venture Capital, Hercules Capital ... & 4 others	69/100
5th	Mobavenue 2017, Mumbai (India), Acquired	AI-powered AdTech and consumer growth platform enabling full-funnel programmatic advertising	-	Pipal Capital Management, Aman Shivraj Agro Industries ... & 2 others	63/100
6th	MadHive 2015, New York City (United States), Series D	Provider of technology for local connected television advertising and media sales	$307M	Goldman Sachs Asset Management, Fenbushi Capital ... & 4 others	59/100
7th	NativeX 2000, Sartell (United States), Acquired	Demand side platform for enterprises	$320K	Great North Labs, Alta Equity Partners	58/100
8th	Agentio 2006, Brooklyn (United States), Series B	Provider of a platform for managing and scaling creator advertising campaigns	$62.5M	Benchmark, Forerunner Ventures & 14 others	58/100
9th	SMADEX 2011, Barcelona (Spain), Acquired	Provider of a platform for mobile user acquisition and retargeting	$2.41M	Nekko Capital, Cabiedes & Partners & 4 others	57/100
10th	adjoe 2018, Hamburg (Germany), Series D	Adtech network providing mobile advertising and mobile app monetization solutions	$103M	Bertelsmann	57/100