Affle - About the company
Affle is a public company based in Singapore (Singapore), founded in 2005 by Anuj Kumar, Alok Pabalkar, Viraj Sinh, Anuj Khanna Sohum, Amit Gupta, Anuj Kumar and Ben Fones. It operates as a Provider of consumer intelligence driven platform for mobile advertising solutions. Affle has raised $10M in funding from D2C. The company has 210 active competitors, including 39 funded and 23 that have exited. Its top competitors include companies like data.ai, Glance and InMobi.
Company Details
Provider of consumer intelligence driven platform for mobile advertising solutions. The platform empowers brands to optimize consumer discover, identity, and conversion. It uses data, audience insights, and generative artificial intelligence. The company's technology enables advertisers to optimize targeting, personalize engagement, and maximize return on investment.
- Website
- affle.com
- Social
- Email ID
- *****@affle.com, *****@affle.com
- Registered Address
- A47 Lower Ground Floor, Off Amar Bhawan Hauz Khas, New Delhi, South Delhi, New Delhi, Delhi, India, 110016
Key Metrics
Founded Year
2005
Location
Singapore, Singapore
Stage
Public
Total Funding
$10M in 4 rounds
Latest Funding Round
Ranked
4th among 210 active competitors
Annual Revenue
₹1,000+ Cr as on Mar 31, 2025
Employee Count
618 as on Mar 31, 2025
Exit Details
Public
Legal entities associated with Affle
Affle is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
AFFLE 3I LIMITED CIN: L65990DL1994PLC408172 , India, Active | Aug 18, 1994 | ₹1,000+ Cr (As on Mar 31, 2025) | 264 (As on Mar 01, 2026) | |
AFFLE HOLDINGS PTE. LTD CIN: 200813948D , Singapore, Active | Jul 16, 2008 | $100M - $500M (As on Mar 31, 2023) | 618 (As on Dec 31, 2025) | |
APPSTUDIOZ TECHNOLOGIES PRIVATE LIMITED CIN: U72200DL2011PTC220772 , India, Amalgamated | Jun 13, 2011 | ₹10 - ₹50 Cr (As on Mar 31, 2016) | 50 (As on Mar 01, 2017) | |
AXPL PRIVATE LIMITED CIN: U72200HR2015PTC057166 , India, Active | Nov 04, 2015 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 35 (As on Jun 30, 2024) |
Affle's IPO details
Affle got listed on Aug 08, 2019.
Click here to take a look at Affle's IPO in detail
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Affle's funding and investors
Affle has raised a total funding of $10M over 4 rounds. Its first funding round was on Feb 10, 2009. Its latest funding round was a Series B round on Oct 04, 2011 for $*****. 1 investor participated in its latest round. Affle has 14 institutional investors.
Here is the list of recent funding rounds of Affle:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 04, 2011 | 2971566 | Series B | 9299622 | 7574471 | 9520693 | 5812738 |
Feb 03, 2011 | 6960739 | Series B | 9881870 | 2290898 | 1902219 | |
Feb 25, 2010 | 8097079 | Series B | 3738911 | 4302844 | 3536976 |
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Affle's founders and board of directors
Founder? Claim ProfileThe founders of Affle are Anuj Kumar, Alok Pabalkar, Viraj Sinh, Anuj Khanna Sohum, Amit Gupta, Anuj Kumar and Ben Fones. Anuj Khanna Sohum and Sameer Sondhi are the CEOs of Affle.
Here are the details of Affle's key team members:
- Anuj Kumar: Co-Founder, Chief Revenue & Operating Officer of Affle and founder of 2 other companies, Newton and mFaaS. They serve on the boards of 2 companies.Contact Info: 2 email addresses and 1 phone number
- Alok Pabalkar: Co-Founder & Director Technology, (Ads Platform) of Affle and founder of 5 other companies, including MobiMasta, Iotquotient.com and MangoData.
- Viraj Sinh: Co-Founder of Affle and founder of 3 other companies, Newton, MAAS Platform and MobiMasta. Contact Info: 2 email addresses
- Anuj Khanna Sohum: Co-Founder & CEO of Affle.
- Amit Gupta: Co-Founder of Affle. Contact Info: 1 email address
Affle's Board of Directors
Affle's board has 8 active members. Anuj Khanna Sohum is part of team and Vivek Narayan Gour, Sanjiv Kumar Chaudhary, Charles Yong Jien Foong, Reshma Prasad Virmani, Hanny Kusnadi, Simon Arthur Chesterman and Piyush Gupta are independent board members.Here is the list of Affle's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 8y 4m | |
Independent board member | - | Current | 1y 1m | |
yvblijt | Independent board member | - | Current | 4y 3m |
pxwitrm | Independent board member | - | Current | 1y 9m |
dmiiwsp | Independent board member | - | Current | 2y 6m |
fpskidq | Independent board member | - | Current | 8y 8m |
qvmudji | Independent board member | - | Current | 3y 7m |
weasnsm | Independent board member | - | Current | 4y 7m |
View details of Affle's Founder profiles and Board Members
Affle's employee count trend
Affle has 618 employees as of Mar 25. The total employee count is 4.0% lower than what it was in Mar 24. Here is Affle's employee count trend over the years:
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Affle's Competitors and alternates
Top competitors of Affle include data.ai, Glance and InMobi. Here is the list of Top 10 competitors of Affle, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  data.ai 2010, San Francisco (United States), Acquired | AI based market data analysis for generating consumer insights | $157M | 81/100 | |
2nd | Developer of an AI-powered shopping agent providing personalized style inspiration | $390M | 78/100 | ||
3rd | Provider of advertising solutions and platforms for brand building and growth | $266M | 74/100 | ||
4th | Provider of consumer intelligence driven platform for mobile advertising solutions | $10M | 73/100 | ||
5th | Hightouch 2019, San Francisco (United States), Series D | Provider of an AI-powered marketing and customer data platform | $322M | 73/100 | |
6th |  Start.io 2010, New York City (United States), Series A | Provider of a platform for mobile advertising and audience monetization | $4.3M | 70/100 | |
7th | Moloco 2013, Redwood City (United States), Series C | Cloud platform offering AI enabled mobile DSP software | $200M | 69/100 | |
8th | Simpli 2010, Fort Worth (United States), Acquired | Programmatic DSP for advertisers | $22.6M | 60/100 | |
9th | Provider of a platform for advertising and consumer growth solutions | - | - | 60/100 | |
10th | AI based customer data platform | $44.4M | 58/100 |
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Affle's Investments and acquisitions
Affle has made 8 investments in companies including Bobble AI and Explurger. Affle has also acquired 8 companies including YouAppi and Jampp.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jan 27, 2025 | Investments | 2012 | Gurugram (India) | |
Dec 27, 2023 | Investments | 2018 | Delhi (India) | |
Apr 27, 2023 | Acquisition | 2011 | Ra anana (Israel) |
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Reports related to Affle
Here is the latest report on Affle's sector:
News related to Affle
Filter this listMedia has covered Affle for a total of 7 events in the last 1 year, 2 of them have been about people movement and 1 about company updates.
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Affle Announces Strategic Acquisition of AdColony Technology Assets and Trademark from DTFinancial Times•Jun 15, 2026•Digital Turbine, Affle, AdColony
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Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North AmericaBusinessFortNight•Jan 02, 2026•Affle
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AFFLE 3I Standalone September 2025 Net Sales at Rs 219.83 crore, up 24.83% Y-o-YMoneycontrol•Nov 01, 2025•Affle
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AFFLE 3I Consolidated September 2025 Net Sales at Rs 646.72 crore, up 19.13% Y-o-YMoneycontrol•Nov 01, 2025•Affle
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