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Affle - About the company

Affle is a public company based in Singapore (Singapore), founded in 2005 by Anuj Kumar, Alok Pabalkar, Viraj Sinh, Amit Gupta, Ben Fones and Anuj Khanna Sohum. It operates as a Provider of consumer intelligence driven platform for mobile advertising solutions. Affle has raised $10M in funding from D2C. The company has 272 active competitors, including 42 funded and 31 that have exited. Its top competitors include companies like data.ai, Glance and Hightouch.

Company Details

Provider of consumer intelligence driven platform for mobile advertising solutions. The platform empowers brands to optimize consumer discover, identity, and conversion. It uses data, audience insights, and generative artificial intelligence. The company's technology enables advertisers to optimize targeting, personalize engagement, and maximize return on investment.
Website
affle.com
Social
XFacebook
Email ID
*****@affle.com, *****@affle.com
Registered Address
A47 Lower Ground Floor, Off Amar Bhawan Hauz Khas, New Delhi, South Delhi, New Delhi, Delhi, India, 110016
Key Metrics
Founded Year
2005
Location
Singapore, Singapore
Stage
Public
Total Funding
$10M in 4 rounds
Latest Funding Round
Investors
Ranked
Annual Revenue
₹1,000+ Cr as on Mar 31, 2025
Employee Count
618 as on Mar 31, 2025
Investment & Acquisitions
Similar Companies
Exit Details
Public

Affle's IPO details

Affle got listed on Aug 08, 2019.
Click here to take a look at Affle's IPO in detail
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Affle's funding and investors

Affle has raised a total funding of $10M over 4 rounds. Its first funding round was on Feb 10, 2009. Its latest funding round was a Series B round on Oct 04, 2011 for $*****. 1 investor participated in its latest round. Affle has 14 institutional investors.

Here is the list of recent funding rounds of Affle:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 04, 2011
3660218
Series B
4362410
6815094
4657101
1462598
Feb 03, 2011
7286867
Series B
8173859
7964229
6119395
Feb 25, 2010
9357897
Series B
5332350
7721650
2600612
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Affle's founders and board of directors

Founder? Claim Profile
The founders of Affle are Anuj Kumar, Alok Pabalkar, Viraj Sinh, Amit Gupta, Ben Fones and Anuj Khanna Sohum. Anuj Khanna Sohum and Sameer Sondhi are the CEOs of Affle.
Here are the details of Affle's key team members:

Affle's Board of Directors

Affle's board has 8 active members. Anuj Khanna Sohum is part of team and Sanjiv Kumar Chaudhary, Vivek Narayan Gour, Charles Yong Jien Foong, Reshma Prasad Virmani, Hanny Kusnadi, Simon Arthur Chesterman and Piyush Gupta are independent board members.
Here is the list of Affle's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
8y 7m
Independent board member
-
Current
2y 1m
ucurrrx
Independent board member
-
Current
1y 8m
jxqsstn
Independent board member
-
Current
4y 1m
uyltbtx
Independent board member
-
Current
3y 8m
brrtmhk
Independent board member
-
Current
8y 9m
qlcmxfa
Independent board member
-
Current
4y 5m
gjysbqy
Independent board member
-
Current
2y 8m

Affle's employee count trend

Affle has 618 employees as of Mar 25. The total employee count is 4.0% lower than what it was in Mar 24. Here is Affle's employee count trend over the years:
Employee count trend for Affle
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Affle's Competitors and alternates

Top competitors of Affle include data.ai, Glance and Hightouch. Here is the list of Top 10 competitors of Affle, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for data.ai
data.ai
2010, San Francisco (United States), Acquired
AI based market data analysis for generating consumer insights
$157M
82/100
2nd
Logo for Glance
Glance
2019, Bengaluru (India), Series D
Developer of an intelligent shopping agent that provides personalized product recommendations and curated style feeds
$390M
78/100
3rd
Logo for Hightouch
Hightouch
2019, San Francisco (United States), Series D
Provider of an AI-powered marketing and customer data platform
$322M
75/100
4th
Logo for Affle
Affle
2005, Singapore (Singapore), Public
Provider of consumer intelligence driven platform for mobile advertising solutions
$10M
72/100
5th
Logo for InMobi
InMobi
2007, Bengaluru (India), Series D
GenAI-powered consumer internet platform connecting brands and consumers through advertising, discovery, and commerce
$266M
72/100
6th
Logo for Moloco
Moloco
2013, Redwood City (United States), Series C
Cloud platform offering AI enabled mobile DSP software
$200M
71/100
7th
Logo for Start.io
Start.io
2010, New York City (United States), Series A
Provider of a platform for mobile advertising and audience monetization
$4.3M
70/100
8th
Logo for Mobavenue
Mobavenue
2017, Mumbai (India), Acquired
AI-powered AdTech and consumer growth platform enabling full-funnel programmatic advertising
-
63/100
9th
Logo for Synerise
Synerise
2013, Krakow (Poland), Series B
AI based sales and marketing alignment and automation platform
$31.5M
59/100
10th
Logo for MadHive
MadHive
2015, New York City (United States), Series D
Provider of technology for local connected television advertising and media sales
$307M
59/100
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Financials of AffleFY 25 Available

AFFLE 3I LIMITED, the legal entity associated with Affle, generated more than ₹1,000 Cr in revenue for the financial year ending on Mar 31, 2025. The revenue of AFFLE 3I LIMITED has a compounded annual growth rate (CAGR) of 24% in the last 1 year.

Financial Statement Summary

Metrics
FY 2024-25
FY 2023-24
FY 2022-23
FY 2021-22
FY 2020-21
Income Statement
Revenue
2231
4964
8683
5645
7254
Total Sales
1811
3790
6931
6553
9735
Total Expenses
8522
4781
7571
2787
1122
Operating Expenses
7228
8720
8839
6678
3818
Employee Expenses
6072
4685
3963
4702
6371
Marketing Expenses
1213
7734
3040
6894
8496
Operating Income (EBIT)
4305
5908
7740
4229
1675
Interest Expenses
4466
2105
7351
9338
6373
Expenses from other activities
7558
5599
1393
6640
9274
Information Technology Expenses
5409
1318
6102
4153
5688
EBITDA
5939
7939
4625
1312
6946
Taxes
8626
7931
6630
5684
7955
Net Profit
9620
2241
4601
6228
1904
Balance Sheet
Assets
5134
8911
5252
1312
8119
Cash Equivalent
2511
9335
3103
2490
3375
Accounts Receivables
1415
5277
4313
2641
1299
Inventory
9558
9121
2132
7103
9821
Liabilities
7868
7643
5858
4734
6309
Total Debt
6213
5883
4744
1973
7392
Accounts Payable
5223
7379
7714
1125
8178
Equities
8331
8883
7281
6663
4410
Cashflow Statement
Cash from Operating activities
5379
1016
7529
4363
2435
Cash from Investing activities
5615
2675
4313
4169
5134
Net cash from Financing activities
7400
9310
1885
3281
4638

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

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Affle's Investments and acquisitions

Affle has made 8 investments in companies including Bobble AI and Explurger. Affle has also acquired 9 companies including Perion and YouAppi.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Nov 01, 2026
Acquisition
1999
Holon (Israel)
Jan 27, 2025
Investments
2012
Gurugram (India)
Dec 27, 2023
Investments
2018
Delhi (India)
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See all investments and acquisitions by Affle

Reports related to Affle

Here is the latest report on Affle's sector:

News related to Affle

lockFilter this list
Media has covered Affle for a total of 7 events in the last 1 year, 2 of them have been about people movement.
•
Affle to Acquire Perion for $420 MillionFinancial Times•Nov 01, 2026•Perion, Affle
•
Affle Inc Appoints Martin Price as VP, ProductsMedia Bulletins•Mar 11, 2026•Affle
•
•
Affle Appoints Vipul Kedia as COO to Drive AI-First GrowthBusiness Wire India•Jun 05, 2025•Affle
•
AFFLE 3I March 2025 Net Sales Up 18.97% YoYMoneycontrol•May 12, 2025•Affle
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FAQs about Affle

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