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Affle - About the company

Affle is a public company based in Singapore (Singapore), founded in 2005 by Anuj Kumar, Alok Pabalkar, Viraj Sinh, Ben Fones, Anuj Khanna Sohum and Amit Gupta. It operates as a Provider of consumer intelligence driven platform for mobile advertising solutions. Affle has raised $10M in funding from D2C. The company has 272 active competitors, including 42 funded and 31 that have exited. Its top competitors include companies like data.ai, Glance and Hightouch.

Company Details

Provider of consumer intelligence driven platform for mobile advertising solutions. The platform empowers brands to optimize consumer discover, identity, and conversion. It uses data, audience insights, and generative artificial intelligence. The company's technology enables advertisers to optimize targeting, personalize engagement, and maximize return on investment.
Website
affle.com
Social
XFacebook
Email ID
*****@affle.com, *****@affle.com
Registered Address
A47 Lower Ground Floor, Off Amar Bhawan Hauz Khas, New Delhi, South Delhi, New Delhi, Delhi, India, 110016
Key Metrics
Founded Year
2005
Location
Singapore, Singapore
Stage
Public
Total Funding
$10M in 4 rounds
Latest Funding Round
Investors
Ranked
Annual Revenue
₹1,000+ Cr as on Mar 31, 2025
Employee Count
618 as on Mar 31, 2025
Investment & Acquisitions
Similar Companies
Exit Details
Public

Affle's IPO details

Affle got listed on Aug 08, 2019.
Click here to take a look at Affle's IPO in detail
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Affle's funding and investors

Affle has raised a total funding of $10M over 4 rounds. Its first funding round was on Feb 10, 2009. Its latest funding round was a Series B round on Oct 04, 2011 for $*****. 1 investor participated in its latest round. Affle has 14 institutional investors.

Here is the list of recent funding rounds of Affle:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 04, 2011
3190150
Series B
1244686
3669806
8356464
6758568
Feb 03, 2011
6183854
Series B
8441831
1159253
9224163
Feb 25, 2010
2758083
Series B
9149424
4841902
5391123
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Affle's founders and board of directors

Founder? Claim Profile
The founders of Affle are Anuj Kumar, Alok Pabalkar, Viraj Sinh, Ben Fones, Anuj Khanna Sohum and Amit Gupta. Anuj Khanna Sohum and Sameer Sondhi are the CEOs of Affle.
Here are the details of Affle's key team members:

Affle's Board of Directors

Affle's board has 8 active members. Anuj Khanna Sohum is part of team and Sanjiv Kumar Chaudhary, Vivek Narayan Gour, Charles Yong Jien Foong, Reshma Prasad Virmani, Hanny Kusnadi, Simon Arthur Chesterman and Piyush Gupta are independent board members.
Here is the list of Affle's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
8y 7m
Independent board member
-
Current
2y 1m
nisjxov
Independent board member
-
Current
5y 3m
tkgep{u
Independent board member
-
Current
3y 7m
eo{ise{
Independent board member
-
Current
2y 8m
uuxqw{b
Independent board member
-
Current
3y 9m
ebkiavi
Independent board member
-
Current
1y 7m
znzgz{o
Independent board member
-
Current
7y 6m

Affle's employee count trend

Affle has 618 employees as of Mar 25. The total employee count is 4.0% lower than what it was in Mar 24. Here is Affle's employee count trend over the years:
Employee count trend for Affle
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Affle's Competitors and alternates

Top competitors of Affle include data.ai, Glance and Hightouch. Here is the list of Top 10 competitors of Affle, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for data.ai
data.ai
2010, San Francisco (United States), Acquired
AI based market data analysis for generating consumer insights
$157M
82/100
2nd
Logo for Glance
Glance
2019, Bengaluru (India), Series D
Developer of an intelligent shopping agent that provides personalized product recommendations and curated style feeds
$390M
78/100
3rd
Logo for Hightouch
Hightouch
2019, San Francisco (United States), Series D
Provider of an AI-powered marketing and customer data platform
$322M
75/100
4th
Logo for Affle
Affle
2005, Singapore (Singapore), Public
Provider of consumer intelligence driven platform for mobile advertising solutions
$10M
72/100
5th
Logo for InMobi
InMobi
2007, Bengaluru (India), Series D
GenAI-powered consumer internet platform connecting brands and consumers through advertising, discovery, and commerce
$266M
72/100
6th
Logo for Moloco
Moloco
2013, Redwood City (United States), Series C
Cloud platform offering AI enabled mobile DSP software
$200M
71/100
7th
Logo for Start.io
Start.io
2010, New York City (United States), Series A
Provider of a platform for mobile advertising and audience monetization
$4.3M
70/100
8th
Logo for Mobavenue
Mobavenue
2017, Mumbai (India), Acquired
AI-powered AdTech and consumer growth platform enabling full-funnel programmatic advertising
-
63/100
9th
Logo for Synerise
Synerise
2013, Krakow (Poland), Series B
AI based sales and marketing alignment and automation platform
$31.5M
59/100
10th
Logo for MadHive
MadHive
2015, New York City (United States), Series D
Provider of technology for local connected television advertising and media sales
$307M
59/100
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Financials of AffleFY 25 Available

AFFLE 3I LIMITED, the legal entity associated with Affle, generated more than ₹1,000 Cr in revenue for the financial year ending on Mar 31, 2025. The revenue of AFFLE 3I LIMITED has a compounded annual growth rate (CAGR) of 24% in the last 1 year.

Financial Statement Summary

Metrics
FY 2024-25
FY 2023-24
FY 2022-23
FY 2021-22
FY 2020-21
Income Statement
Revenue
8919
6393
3376
1665
9427
Total Sales
7464
4558
2267
5536
8799
Total Expenses
5979
4097
3345
4404
3108
Operating Expenses
9743
5831
7180
8365
8131
Employee Expenses
7198
5713
4950
1133
3326
Marketing Expenses
5036
8305
6253
8254
3316
Operating Income (EBIT)
4473
6863
5153
9046
1382
Interest Expenses
9846
5118
2477
8301
1372
Expenses from other activities
6088
2561
9953
9153
5049
Information Technology Expenses
8600
6613
5602
1230
3322
EBITDA
1189
8174
3953
6899
1814
Taxes
2849
2829
5032
1547
1292
Net Profit
3010
1521
9271
3111
3541
Balance Sheet
Assets
3790
1330
5633
3934
6990
Cash Equivalent
8920
1539
4132
4640
6767
Accounts Receivables
3759
5720
1131
7191
1473
Inventory
2187
3728
7183
6040
3764
Liabilities
2805
8763
4102
5013
4165
Total Debt
9221
2350
4273
4508
3758
Accounts Payable
6405
4604
2404
3094
2130
Equities
2654
3264
8254
3009
1902
Cashflow Statement
Cash from Operating activities
6965
2381
1467
2416
3748
Cash from Investing activities
3548
4349
5747
1001
4442
Net cash from Financing activities
3435
3377
8859
8879
6424

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

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Affle's Investments and acquisitions

Affle has made 8 investments in companies including Bobble AI and Explurger. Affle has also acquired 9 companies including Perion and YouAppi.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Nov 01, 2026
Acquisition
1999
Holon (Israel)
Jan 27, 2025
Investments
2012
Gurugram (India)
Dec 27, 2023
Investments
2018
Delhi (India)
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See all investments and acquisitions by Affle

Reports related to Affle

Here is the latest report on Affle's sector:

News related to Affle

lockFilter this list
Media has covered Affle for a total of 6 events in the last 1 year, 2 of them have been about people movement.
•
Affle to Acquire Perion for $420 MillionFinancial Times•Nov 01, 2026•Perion, Affle
•
Affle Inc Appoints Martin Price as VP, ProductsMedia Bulletins•Mar 11, 2026•Affle
•
•
Affle Appoints Vipul Kedia as COO to Drive AI-First GrowthBusiness Wire India•Jun 05, 2025•Affle
•
AFFLE 3I March 2025 Net Sales Up 18.97% YoYMoneycontrol•May 12, 2025•Affle
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