When was SmartCustomer founded?

SmartCustomer was founded in 2006 and raised its 1st funding round 4 years after it was founded.

Where is SmartCustomer located?

SmartCustomer is headquartered in Menlo Park, United States.

How many employees does SmartCustomer have?

As of Aug 31, 2026, the latest employee count at SmartCustomer is 29.

Is SmartCustomer a funded company?

SmartCustomer is a funded company, having raised an undisclosed amount across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 01, 2010.

When was the latest funding round of SmartCustomer?

SmartCustomer's latest funding was a $***** Grant (prize money) round on Sep 01, 2011, with participation from 1 investor.

Where does SmartCustomer rank among its competitors?

SmartCustomer ranks 25th amongst 1948 active competitors, of which 109 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Checkstep, which secured $4.1M in May, 2026.

Who are the top competitors of SmartCustomer?

SmartCustomer's top competitors include Yelp, Yotpo and Signal AI. Among them, Checkstep secured the most recent funding round in May, 2026.

SmartCustomer - 2026 Company Profile, Team, Funding & Competitors

SmartCustomer is a seed company based in Menlo Park (United States), founded in 2006 by Rodney Gin. It operates as an Operator of a platform for reading and writing business reviews. SmartCustomer has raised an undisclosed amount in funding. The company has 1948 active competitors, including 109 funded and 53 that have exited. Its top competitors include companies like Yelp, Yotpo and Signal AI.

Company Details

Operator of a platform for reading and writing business reviews. The platform allows users to browse reviews across various categories and businesses. It also enables users to write reviews and connect with other users.

Website: www.smartcustomer.com/
Social
Email ID: *****@smartcustomer.com

Key Metrics

Founded Year

2006

Location

Menlo Park, United States

Stage

Seed

Latest Funding Round

Grant (prize money), Sep 01, 2011, $*****

Investors

500 Global & 3 more

Ranked

25^th among 1948 active competitors

Employee Count

29 as on Aug 31, 2026

Similar Companies

Yotpo & 2182 more

View SmartCustomer's full profile

SmartCustomer has raised funding over 3 rounds. Its first funding round was on Mar 01, 2010. Its latest funding round was a Grant (prize money) round on Sep 01, 2011 for $*****. 1 investor participated in its latest round. SmartCustomer has 4 institutional investors.

Here is the list of recent funding rounds of SmartCustomer:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 01, 2011	4001080	Grant (prize money)	7761984	8638208	6514148	3107817
Jul 01, 2010	3893417	Grant (prize money)	8440869	9710697	5737855	National Science Foundation
Mar 01, 2010	9514411	Seed	4326977	5925485	5424059	500 Global & 2 more

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View details of SmartCustomer's funding rounds and investors

The founders of SmartCustomer is Rodney Gin.

Here are the details of SmartCustomer's key team members:

Rodney Gin: Co-Founder of SmartCustomer.

View details of SmartCustomer's Founder profiles and Board Members

SmartCustomer's employee count trend

SmartCustomer has 29 employees as of Aug 26. Here is SmartCustomer's employee count trend over the years:

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Top competitors of SmartCustomer include Yelp, Yotpo and Signal AI. Here is the list of Top 10 competitors of SmartCustomer, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yelp 2004, San Francisco (United States), Public	Platform providing reviews and recommendations for local businesses and services	$56M	Benchmark, Firsthand Technology Value Fund ... & 14 others	80/100
2nd	Yotpo 2011, New York City (United States), Series F	Cloud-based marketing platform for e-tailers	$436M	Bessemer Venture Partners, Access Industries ... & 33 others	75/100
3rd	Signal AI 2013, London (United Kingdom), Series E	Provider of software analyzing media data for risk management insights	$268M	Highland Europe, Redline Capital Management ... & 33 others	72/100
4th	Trustpilot 2007, New York City (United States), Public	Review platform facilitating user feedback on various companies and services	$180M	PreSeed Ventures, Vitruvian Partners & 14 others	69/100
5th	Reputation 2006, San Ramon (United States), Series F	Cloud based reputation management platform for businesses	$269M	Ascension, August Capital & 21 others	66/100
6th	HappyOrNot 2009, Tampere (Finland), Series A	Provider of real-time feedback platform using smiley face rating system	$39.5M	Northzone, Verdane & 7 others	66/100
7th	Logically 2017, Brighouse (United Kingdom), Series A	AI-driven platform offering content verification solutions	$37M	Vitruvian Partners, Northern Powerhouse Investment Fund ... & 3 others	63/100
8th	Checkstep 2020, London (United Kingdom), Seed	AI-powered content moderation platform that detects and actions harmful user-generated content online	$11.5M	Dawn Capital, Alea Capital Partners & 25 others	63/100
9th	BirdEye 2012, Palo Alto (United States), Series C	Provider of AI-powered platform for managing online presence and customer experience	$93M	World Innovation Lab, Trinity Ventures & 11 others	62/100
10th	Eltropy 2014, Milpitas (United States), Series A	Platform offering reputation management software	$25M	Plug and Play APAC, K1 Investment Management ... & 4 others	61/100
25th	SmartCustomer 2006, Menlo Park (United States), Seed	Operator of a platform for reading and writing business reviews	-	500 Global, Thunder Road Capital & 2 others	51/100