When was Yotpo founded?

Yotpo was founded in 2011 and became a unicorn in 2021.

Where is Yotpo located?

Yotpo is headquartered in New York City, United States.

Who is the current CEO of Yotpo?

Tomer Tagrin of Yotpo. They have also founded 1 company and are angel investors in 2 startups.

How many employees does Yotpo have?

As of Aug 31, 2026, the latest employee count at Yotpo is 766.

Is Yotpo a funded company?

Yotpo is a funded company, having raised a total of $436M across 10 funding rounds to date. The company's 1st funding round was a $800K Seed round, raised on Apr 18, 2011.

How much is Yotpo worth?

The latest valuation of Yotpo is $1.4B as of Dec 31, 2025.

When was the latest funding round of Yotpo?

Yotpo's latest funding was a Series F round on Sep 09, 2021, with participation from 1 investor.

Is Yotpo a E-Commerce Enablers company?

The primary sectors of Yotpo are E-Commerce Enablers, MarketingTech and Loyalty Software.

Where does Yotpo rank among its competitors?

Yotpo ranks 1st amongst 1624 active competitors, of which 108 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Checkstep, which secured $4.1M in May, 2026.

Who are the top competitors of Yotpo?

Yotpo's top competitors include Signal AI, Bango and Reputation. Among them, Checkstep secured the most recent funding round in May, 2026.

Yotpo - 2026 Company Profile, Team, Funding & Competitors

Yotpo is a series F company based in New York City (United States), founded in 2011 by Tomer Tagrin and Omri Cohen. It operates as a Cloud-based marketing platform for e-tailers. Yotpo has raised $436M in funding from investors like Bessemer Venture Partners, Shopify and Tiger Global Management, with a current valuation of $1.4B. The company has 1624 active competitors, including 108 funded and 44 that have exited. Its top competitors include companies like Signal AI, Bango and Reputation.

Sectors and market segments that Yotpo operate in

Yotpo serves in the Retail market segments.The primary business model of Yotpo is:

Retail > E-Commerce Enablers > ***** **** > ***** ******

Company Details

Yotpo is a cloud-based marketing platform for e-tailers. The company offers solutions for reviews & ratings, visual marketing, loyalty, referrals, SMS marketing, and more. It helps businesses by generating content and verified reviews from shoppers and sharing them across search engines and social networks. It allows shoppers to read and write social reviews, get automatic reminders to write reviews, etc. It also provides reports and analytics solutions giving online merchants actionable insight to improve merchandising strategy. It can be integrated with online platforms like Magento, Shopify, Facebook, etc.

Website: www.yotpo.com/
Social
Email ID: *****@yotpo.com
Phone Number: +1 **********

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series F

Total Funding

$436M in 10 rounds

Latest Funding Round

Series F, Sep 09, 2021, Undisclosed

Post Money Valuation

$1.4B as on Dec 31, 2025

Investors

Bessemer Venture Partners & 34 more

Ranked

1^st among 1624 active competitors

Employee Count

766 as on Aug 31, 2026

Investment & Acquisitions

Uveye Technologies & 2 more

Similar Companies

Signal AI & 2081 more

View Yotpo's full profile

Yotpo is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
YOTPO UK LIMITED CIN: 10495742 , United Kingdom, Active	Nov 23, 2016	-	11 (As on Dec 31, 2019)
Yotpo, Inc. CIN: 5358364 , United States, Active	Jun 26, 2013	-	11 (As on Dec 31, 2019)	-

Yotpo has raised a total funding of $436M over 10 rounds. Its first funding round was on Apr 18, 2011. Its latest funding round was a Series F round on Sep 09, 2021 for an undisclosed amount. 1 investor participated in its latest round. Yotpo has 33 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Yotpo:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 09, 2021	Undisclosed	Series F	$2.5B	-	Shopify	-
Feb 28, 2021	$230M	Series F	$1.4B	-	Bessemer Venture Partners, Tiger Global Management	Claltech, Hanaco Ventures, Vintage Investment Partners, Coinbase, Vertex Ventures Israel
Aug 04, 2020	$75M	Series E	-	-	Adam Fisher, Bessemer Venture Partners	Access Industries, Hanaco Ventures, Vertex Ventures Israel

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View details of Yotpo's funding rounds and investors

The founders of Yotpo are Tomer Tagrin and Omri Cohen. Tomer Tagrin is the CEO of Yotpo.

Here are the details of Yotpo's key team members:

Tomer Tagrin: Co-Founder & CEO of Yotpo. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Omri Cohen: Co-Founder & COO of Yotpo. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Yotpo's Founder profiles and Board Members

Yotpo's employee count trend

Yotpo has 766 employees as of Aug 26. Here is Yotpo's employee count trend over the years:

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Top competitors of Yotpo include Signal AI, Bango and Reputation. Here is the list of Top 10 competitors of Yotpo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yotpo 2011, New York City (United States), Series F	Cloud-based marketing platform for e-tailers	$436M	Access Industries, Vertex Ventures Israel ... & 33 others	75/100
2nd	Signal AI 2013, London (United Kingdom), Series E	Provider of software analyzing media data for risk management insights	$268M	Highland Europe, Redline Capital Management ... & 32 others	72/100
3rd	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
4th	Reputation 2006, San Ramon (United States), Series F	Cloud based reputation management platform for businesses	$269M	Ascension, August Capital & 21 others	66/100
5th	Logically 2017, Brighouse (United Kingdom), Series A	AI-driven platform offering content verification solutions	$37M	Vitruvian Partners, Northern Powerhouse Investment Fund ... & 3 others	63/100
6th	Checkstep 2020, London (United Kingdom), Seed	AI-powered content moderation platform that detects and actions harmful user-generated content online	$11.5M	Dawn Capital, Alea Capital Partners & 25 others	63/100
7th	BirdEye 2012, Palo Alto (United States), Series C	Provider of AI-powered platform for managing online presence and customer experience	$93M	World Innovation Lab, Trinity Ventures & 11 others	62/100
8th	Eltropy 2014, Milpitas (United States), Series A	Platform offering reputation management software	$25M	Plug and Play APAC, K1 Investment Management ... & 4 others	61/100
9th	TrustYou 2008, Munich (Germany), Acquired	Provider of AI-powered platform for hospitality guest experience and direct bookings	$5M	HV Capital, Crédit Agricole Private Equity ... & 7 others	60/100
10th	Enterpret 2020, San Francisco (United States), Series A	Provider of an AI platform unifying and understanding customer feedback	$25.1M	Canaan, Kleiner Perkins & 12 others	60/100

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Yotpo has made 1 investment in Uveye Technologies and acquired SMSBump and Swell.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 09, 2023	Investments	Uveye Technologies	2016	New York (United States)
Jan 29, 2020	Acquisition	SMSBump	2018	Cambridge (United States)
Aug 09, 2018	Acquisition	Swell	2015	Boston (United States)