When was SO Awesome founded?

SO Awesome was founded in 2012.

Where is SO Awesome located?

SO Awesome is headquartered in Grand Rapids, United States.

Is SO Awesome a funded company?

SO Awesome is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does SO Awesome rank among its competitors?

SO Awesome ranks 896th amongst 623 active competitors, of which 47 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Lingokids, which secured $120M in Sep, 2025.

Who are the top competitors of SO Awesome?

SO Awesome's top competitors include Lingokids, PlayShifu and Skillmatics. Among them, Lingokids secured the most recent funding round in September, 2025.

SO Awesome - 2026 Company Profile, Team, Funding & Competitors

SO Awesome is a deadpooled company based in Grand Rapids (United States), founded in 2012 by Marie Claire Camp. It operates as a Developer of card sets and a companion application for children. The company has 623 active competitors, including 47 funded and 28 that have exited. Its top competitors include companies like Lingokids, PlayShifu and Skillmatics.

Company Details

Developer of card sets and a companion application for children. The company provides durable card sets designed for how children play and work. It also offers a companion iOS application for use with the card sets.

Website: youguysaresoawesome.com
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Key Metrics

Founded Year

2012

Location

Grand Rapids, United States

Stage

Deadpooled

Investors

Start Garden

Ranked

896^th among 905 competitors

Similar Companies

Lingokids & 822 more

View SO Awesome's full profile

SO Awesome is a funded company. SO Awesome has 1 institutional investor.

View details of SO Awesome's funding rounds and investors

The founders of SO Awesome is Marie Claire Camp.

Here are the details of SO Awesome's key team members:

Marie Claire Camp: Founder of SO Awesome.

View details of SO Awesome's Founder profiles and Board Members

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Top competitors of SO Awesome include Lingokids, PlayShifu and Skillmatics. Here is the list of Top 10 competitors of SO Awesome, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lingokids 2014, Madrid (Spain), Series D	App-based activity driven English learning platform for kids	$186M	HV Capital, Bullhound Capital & 26 others	73/100
2nd	PlayShifu 2016, Bengaluru (India), Series B	Provider of interactive STEM kits	$35.8M	Athera, Inflexor & 115 others	72/100
3rd	Skillmatics 2016, Covina (United States), Series B	Retailer of learning resources and creative play products for children	$23.8M	Peak XV Partners, Surge Ventures & 20 others	70/100
4th	Age of Learning 2007, Glendale (United States), Series E	Provider of pre-k through 5th grade learning resource	$482M	Iconiq Capital, TPG & 4 others	67/100
5th	Budge Studios 2010, Montreal (Canada), Acquired	Educational apps for children	$3M	BDC, General Atlantic & 1 others	66/100
6th	SplashLearn 2010, Gurugram (India), Series C	Provider of game-based math and reading programs for students	$25.1M	Accel, Owl Ventures & 1 others	63/100
7th	TinyTap 2012, Tel Aviv (Israel), Acquired	SaaS and app-based platform offering activity-based learning solutions for school students	$28.5M	Inimiti, Aleph & 12 others	56/100
8th	IDZ Digital 2004, Mumbai (India), Unfunded	Mobile app studio developing edutainment apps	-	-	56/100
9th	BabyBus 2013, Fuzhou (China), Series B	Provider of educational applications for preschool children	$12.2M	Shunwei Capital, TAL Education Group & 1 others	56/100
10th	Pok Pok 2018, Netherlands, Series A	Online platform providing gamified learning solutions for kids	$9.92M	Konvoy Ventures, Adjacent & 9 others	54/100
896th	SO Awesome 2012, Grand Rapids (United States), Deadpooled	Developer of card sets and a companion application for children	-	Start Garden	14/100