When was Socialbakers founded?

Socialbakers was founded in 2008 and raised its 1st funding round 3 years after it was founded.

Where is Socialbakers located?

Socialbakers is headquartered in San Francisco, United States.

How many employees does Socialbakers have?

As of May 31, 2026, the latest employee count at Socialbakers is 122.

Is Socialbakers a funded company?

Socialbakers is a funded company, having raised a total of $34M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 29, 2011.

When was the latest funding round of Socialbakers?

Socialbakers' latest funding was a $***** Series C round on Feb 18, 2014, with participation from 2 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.39B in funding in 2026 to date.

Where does Socialbakers rank among its competitors?

Socialbakers ranks 51st amongst 2003 active competitors, of which 142 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Spotter, which secured $89.1M in Sep, 2025.

Who are the top competitors of Socialbakers?

Socialbakers' top competitors include Sprout Social, Brandwatch and Metricool. Among them, Spotter secured the most recent funding round in September, 2025.

Socialbakers - 2026 Company Profile, Team, Funding & Competitors

Company Details

Socialbakers provides tracking, analyzing and benchmarking tools for social media engagement. Claims over 2,700 clients in 100 countries. Offers an executive dashboard that tracks a business’ social activity across multiple social networks. Socialbakers calculates health index numbers, on a 100-point scale for Facebook, Twitter and YouTube and for the overall effort. Appointed Robert Lang (ex-Criteo) as the new CEO in Sep 2015.

Website: socialbakers.com
Social

Key Metrics

Founded Year

2008

Location

San Francisco, United States

Stage

Acquired

Total Funding

$34M in 3 rounds

Latest Funding Round

Series C, Feb 18, 2014, $*****

Investors

Index Ventures & 2 more

Ranked

51^st among 2003 active competitors

Employee Count

122 as on May 31, 2026

Investment & Acquisitions

SocialBrando

Similar Companies

TUNE & 2361 more

Exit Details

Acquired by Astute Solutions (Sep 09, 2020)

View Socialbakers' full profile

Socialbakers got acquired by Astute Solutions on Sep 09, 2020.

Click here to take a look at Socialbakers's acquisition in detail

Socialbakers has raised a total funding of $34M over 3 rounds. Its first funding round was on Sep 29, 2011. Its latest funding round was a Series C round on Feb 18, 2014 for $*****. 2 investors participated in its latest round. Socialbakers has 3 institutional investors.

Here is the list of recent funding rounds of Socialbakers:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 18, 2014	9236506	Series C	6785610	1753535	5270688	3806077
Nov 20, 2012	4783868	Series B	6880092	9196568	4544260	Earlybird
Sep 29, 2011	7961002	Series A	6123450	3673989	Earlybird	5843055

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View details of Socialbakers's funding rounds and investors

The founders of Socialbakers are Martin Homolka, Jan Rezab, Lukas Maixner and Jiri Voves.

Here are the details of Socialbakers' key team members:

Martin Homolka: Co-Founder and CSO of Socialbakers. They are also an angel investor in 1 startup.
Jan Rezab: Founder & Chairman of Socialbakers and founder of 1 other company.
Lukas Maixner: Co-Founder of Socialbakers.
Jiri Voves: Co-founder and Head of Product of Socialbakers.

View details of Socialbakers's Founder profiles and Board Members

Socialbakers' employee count trend

Socialbakers has 122 employees as of May 26. Here is Socialbakers's employee count trend over the years:

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Top competitors of Socialbakers include Sprout Social, Brandwatch and Metricool. Here is the list of Top 10 competitors of Socialbakers, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sprout Social 2009, Chicago (United States), Public	Provider of a platform for social media management and optimization	$102M	Lightbank, New Enterprise Associates & 6 others	75/100
2nd	Brandwatch 1999, Brighton (United Kingdom), Acquired	Provider of social media intelligence and analytics solutions	$62.9M	Highland Europe, Nauta Capital & 59 others	69/100
3rd	Metricool 2015, Madrid (Spain), Series A	Provider of a platform for social media management and analytics	$4.86M	Axon Partners Group, team.blue	68/100
4th	Hootsuite 2008, Vancouver (Canada), Series B	AI based social media management platform for businesses	$284M	Blumberg Capital, Hearst & 35 others	67/100
5th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	67/100
6th	CreativeX 2015, New York City (United States), Series B	Ad creative analytics solution provider	$35M	Guggenheim Investments, Beringea & 9 others	67/100
7th	Khoros 2007, Austin (United States), Acquired	Community and social media management platform	$152M	New Enterprise Associates, Tenaya Capital ... & 19 others	66/100
8th	NewsWhip 2011, Dublin (Ireland), Acquired	Social analytics tool to discover content and trending topics	$22.7M	Tribal, The Associated Press & 27 others	65/100
9th	Spotter 2019, Los Angeles (United States), Series D	Provider of capital and resources for content creators and brands	$762M	SoftBank Vision Fund, Access Industries & 10 others	63/100
10th	Buffer 2010, San Francisco (United States), Series A	Cloud based social media marketing management software	$4.07M	Collab Fund, AngelPad & 29 others	63/100
51st	Socialbakers 2008, San Francisco (United States), Acquired	Social media analytics platform	$34M	Draper Esprit, Index Ventures & 1 others	46/100