When was SPONSWATCH founded?

SPONSWATCH was founded in 2021 and raised its 1st funding round 4 years after it was founded.

Where is SPONSWATCH located?

SPONSWATCH is headquartered in Sweden.

How many employees does SPONSWATCH have?

As of Sep 30, 2026, the latest employee count at SPONSWATCH is 8.

Is SPONSWATCH a funded company?

SPONSWATCH is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Feb 26, 2025.

When was the latest funding round of SPONSWATCH?

SPONSWATCH's latest funding was a $***** Seed round on Feb 26, 2025, with participation from 2 investors. Its primary sector is Sports Tech. In Sweden, the Sports Tech sector has seen $34.8M in funding in 2026 to date.

Where does SPONSWATCH rank among its competitors?

SPONSWATCH ranks 7th amongst 15 active competitors, of which 5 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Trajektory, which secured $9.5M in Jul, 2025.

Who are the top competitors of SPONSWATCH?

SPONSWATCH's top competitors include Trajektory, Sponsorunited and Play Anywhere. Among them, Trajektory secured the most recent funding round in July, 2025.

SPONSWATCH - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of AI-powered sponsorship exposure measurement and valuation across media platforms. It offers a solution for measuring sponsorship exposure value using computer vision, machine learning, social media listening tools, and artificial intelligence. It empowers right holders and sponsors to assess and optimize sponsorship performance, providing accurate reporting and valuation based on industry-approved standards and advertising costs. The solution analyzes exposure time, logo size, placement, and competition to maximize visibility and return on investment.

Key Metrics

Founded Year

2021

Location

Sweden

Stage

Seed

Total Funding

$1.05M in 1 round

Latest Funding Round

Seed, Feb 26, 2025, $*****

Investors

Node Ventures & 1 more

Ranked

7^th among 15 active competitors

Employee Count

8 as on Sep 30, 2026

Similar Companies

Trajektory & 14 more

View SPONSWATCH's full profile

SPONSWATCH has raised a total funding of $1.05M over 1 round. Its latest funding round was a Seed round on Feb 26, 2025 for $*****. 2 investors participated in its latest round. SPONSWATCH has 2 institutional investors.

Here is the list of recent funding rounds of SPONSWATCH:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 26, 2025	4489639	Seed	3438729	5063257	1379612	4880625

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View details of SPONSWATCH's funding rounds and investors

The founders of SPONSWATCH is Mauricio Torres Leclerc.

Here are the details of SPONSWATCH's key team members:

Mauricio Torres Leclerc: Co-Founder of SPONSWATCH.

View details of SPONSWATCH's Founder profiles and Board Members

SPONSWATCH's employee count trend

SPONSWATCH has 8 employees as of Sep 26. Here is SPONSWATCH's employee count trend over the years:

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Top competitors of SPONSWATCH include Trajektory, Sponsorunited and Play Anywhere. Here is the list of Top 10 competitors of SPONSWATCH, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Trajektory 2019, Chicago (United States), Series A	Provider of sports data assessment services	$13.5M	TechOperators, Gaingels & 4 others	48/100
2nd	Sponsorunited 2016, New York City (United States), Series A	Provider of software for analyzing sponsorship data and partnership opportunities	$39.7M	Spectrum Equity, One Degree Ventures & 2 others	43/100
3rd	Play Anywhere 2021, New York City (United States), Unfunded	Provider of interactive rights and revenue-sharing platform for sports content	-	-	40/100
4th	Hookit 2007, Solana Beach (United States), Acquired	Platform provide athlete ranking, data and insights for endorsement	$16.8M	Arrowroot Capital Management, Tech Coast Angels ... & 4 others	38/100
5th	Relo Metrics 2017, Santa Monica (United States), Unfunded	Provider of a sports sponsorship management platform	-	-	31/100
6th	Above Sports 2022, Copenhagen (Denmark), Unfunded	Performance analytics platform for sports investors and sponsors	-	-	27/100
7th	SPONSWATCH 2021, Sweden, Seed	Provider of AI-powered sponsorship exposure measurement and valuation across media platforms	$1.05M	Venrex, Node Ventures	25/100
8th	KORA SPORT 2026, Novi Ligure (Italy), Unfunded	Developer of digital infrastructure providing data intelligence for sports business	-	-	25/100
9th	SponsorPulse 2018, Toronto (Canada), Unfunded	Provider of sponsorship intelligence tool offering data on diversified properties and sectors	-	-	25/100
10th	Gool.ai Dusseldorf (Germany), Unfunded	Market value calculation platform for athletes	-	-	24/100